EP 96 | Derek Steer - How Mode’s hyper-focus on a specific customer persona increases retention and crushes the competition

Today on the show we have Derek Steer, Co-founder, and CEO of Mode.

In this episode, we talked about what drove Derek as an analyst to start Mode, what they do, and who their typical customers are. 

 We also discussed how Mode nudged competitors out of their customer’s workflow by having a hyper-focus on technical analysts and what differentiates them in the data analysis market. Derek also shares how analysts at Mode analyze churn and retention and why you should also investigate churn even if it’s not a problem

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on Andrew@churn.fm. Don't forget to follow us on Twitter.

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.