EP 163 | Michael Winnick (Dscout) - Creating human relationship capital to reduce churn
Apr 27, 2022•55 min•Ep. 163
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Episode description
Today on the show we have Michael Winnick, founder, and CEO of Dscout.
In this episode, Michael talked about how user research has changed over the years, and how data analytics and research teams should work together to get the maximum ROI.
Michael then dove into how to fight your internal bias when it comes to user research, how Dscout drives growth by doubling down on creating a human relationship capital, and what they do to prevent champion departure churn.
As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly at Andrew@churn.fm. Don't forget to follow us on Twitter.
Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.
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