EP 124 | Srikrishnan Ganesa (Rocketlane) - How revisiting your target market can help accelerate growth.

Today on the show we have Srikrishnan Ganesa, co-founder and CEO of Rocketlane.

In this episode, Shri shares his experience navigating through a couple of acquisitions and how trust is the main component that ensures a smooth integration between the companies, Shri also shared what Konotor (his first startup) did prior to being acquired by FreshWorks and what their growth looked like leading to the acquisition. 

We then discussed how Freshchat changed their target customer by taking a step back and taking a look at the overall market, how that decision accelerated its growth, which then inspired Shri to take the leap once again and build a new product, Rocketlane.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on Andrew@churn.fm. Don't forget to follow us on Twitter.

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.