EP 115 | Eric Keating - How Appcues customize their onboarding flow based on a “product adoption score” to increase retention.

Today on the show we have Eric Keating, VP of Marketing at Appcues.

In this episode, we talked about how Appcues differentiate themselves from the pack operating in such a competitive market, how they use their own service and why their marketing team owns customer onboarding. 

We also discussed how big successful companies got away with shitty customer onboarding experiences and why you cannot afford to do it now. We then dove into the importance of continuous onboarding, and talked about how Appcues uses a “product adoption score” to customize their onboarding flow to set up their customers for success. 

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on Andrew@churn.fm. Don't forget to follow us on Twitter

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.