What's the Big Idea? A Conversation with Justin Wise

It’s completely normal for church communicators to feel alone in their role. It is a role fairly new to any church under 5,000 people. While many folks on a church staff have experience as a youth pastor, associate pastor, children’s director, executive administrator or any other given position… very few have ever been a church communication director.Our conversation guest today is Justin Wise and he represents just one of the many voices in the growing church communication community. Our conversation centers around the need for an organization to have a big idea or their “why” defined before moving onto the "how."I also discuss what to do if your organization lacks a big idea or if the stated big idea does not have an affect on what the church does.