Ep. 046 | Jim Sheppard: Maximizing Your Year-End Giving Campaign
Nov 22, 2023•22 min
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Episode description
In this episode, we sit down with Jim Sheppard, CEO of Generis, and hear his interview from the last Healthy Church Summit on maximizing year-end giving campaigns.
In this interview, we discuss:
- The significance of messaging in successful campaigns.
- How to set goals for year-end giving based on giver behaviors.
- Shifting the focus from transactional giving to forming and shaping individuals.
- Practical steps and tools to prepare for a successful year-end campaign.
Join us as we dive into how to maximize your year-end giving campaign with Jim Sheppard.
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