Why C-Suites Don’t Commit to Game-Changing Goals
May 12, 2024•7 min
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Episode description
As a member of the C-Suite, you may readily support Big Hairy Audacious Goals (BHAGs)—those ambitious, industry-shaping aspirations that separate leading companies from the rest. These high-stakes goals have the power to disrupt entire industries, often turning bold vision into remarkable results.
Yet, you’ve likely also encountered the sobering insights from *How Big Things Get Done* by Bent Flyvbjerg and Dan Gardner. Their research highlights a harsh reality: major projects across the globe frequently fall short.
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