How to Sell Disruption to Company Executives
May 30, 2022•7 min
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Episode description
You’re the member of an executive suite who has battled the COVID-19 pandemic alongside your colleagues. As the world adjusts to accommodate the virus, it’s high time to look beyond the mere survival of your company. But…surprise! Not everyone on the senior team or board agrees this is urgent. Do you garner full support first or power ahead, hoping laggards will catch up later?
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