Christian Media Marketing - podcast cover

Christian Media Marketing

Kavanah Mediawww.kavanahmedia.com
Learn what is working in Christian missions, and with Church outreach in the area of social media marketing around the world. With clients from over 130 different countries, learn from Jon Ralls (Executive Director of Kavanah Media) the best online marketing tips, spiritual insights, tactics and strategies, so you will be able to find seekers in your context by getting the right message to the right people, at the right time, at the lowest possible cost.
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Episodes

Episode 300 - What Comes Next?

In this special 300th episode, Jon will be sharing the journey that this podcast and video show has had, and why it will be stopping for at least a little while as he seeks the Lord to find out what comes next. To watch this episode, go here: https://youtu.be/gXYomvbBzLA

Jun 06, 2025

Episode 299 - Using AI Locally With NO Internet

In this episode, Jon will be sharing about a great piece of software that allows you to download and run different AI models locally on your own computer with no internet access needed. To watch this episode, please go here: https://youtu.be/EsnB3XI08rE

May 30, 2025

Episode 298 - An Encrypted Portable Storage Solution

Having good backups of your data is important, and this is especially true of your most sensitive data. In this episode, Jon will be sharing about a device that he uses with his most sensitive data. With the ability to remote or local wipe the data, brute force protection, weather protection, and more, it is a USB drive that you can use and trust in your digital engagement efforts. To watch this training, go here: https://youtu.be/L0Xe6s2y78A...

May 23, 2025

Episode 297 - WhatsApp Business APP and API Challenges

WhatsApp is used by so many people around the world, but using it for digital engagement brings unique challenges. In this episode, Jon will be sharing about the phone requirement and registration process challenges and how you can overcome them with different software options. To watch this training, go here: https://youtu.be/GJFqLmucqD8

May 16, 2025

Episode 295 - Meta Business Verification Phone Number Option

In this episode, Jon will be sharing a method to get a phone number and utility bill that works for Meta Business account verification. This is all part of the process of being verified for your business ad accounts. To watch this training, go here: https://youtu.be/3UN-PwCXKBs

May 09, 2025

Episode 294 - Working and Sharing Together In Risk Management (Part 4 In Risk Series)

In this fourth part of a series on Risk Management, Jon will share the hope of a shared risk management group ("Protector Network"), and how the practice of risk management is a spiritual act and discipline for the Lord. To watch this training, go here: https://youtu.be/lAg0uTs5gUI Protector Network Email: protectornetwork@protonmail.com

May 02, 2025

Episode 292 - Risk Management in Christian Missions Part 2

In this 2nd part of a 3 part series, Jon will be looking at how to create risk registers, heatmaps, and then use these tools to build strategies and plans to handle both bad and good risk. To download the software that is mentioned, you can also go to: Risk Register Software To watch this training, go here: https://youtu.be/qoMGNvY-f0I

Apr 18, 2025

Episode 291 - Risk Management in Christian Missions Part 1

In this multi-part series, Jon will be sharing best practices from GRC (Governance, Risk Management, and Compliance) for how to handle risk in the work of Christian Missions. Ministry and life is filled with risks and rewards, and this training will give you specifics on how to think and serve through it all. To watch this training, go here: https://youtu.be/TKsJUTJP1r8

Apr 11, 2025

Episode 290 - Meta Peer Approval

In this episode, Jon will be sharing about Meta's new Peer Approval. He will share the options, the ones that Kavanah is using, and why. To watch this training, go here: https://youtu.be/BV5q5rkE0F4

Apr 04, 2025

Episode 289 - GPS Software and Your Security

In this episode, Jon will be comparing and contrasting Apple vs Google Maps in regards to privacy and security for mission teams serving overseas. He will also share another option that has robust privacy and security included. To watch this training, go here: https://youtu.be/P11fhOqyGL4

Mar 28, 2025

Episode 288 - The Future of AI & Missions

In this third part of the series on AI and Christian Missions, Jon will be sharing about potential future uses of AI, ways we need to balance the power and the risks, as well how we can steward AI for the Kingdom. To watch this training, go here: https://youtu.be/yA-1t66j5LY

Mar 21, 2025

Episode 286 - The AI Wave - How Emerging Technologies Are Shaping Missions Part 1

In this episode, Jon will start a 3 part series about the role of AI in missions work. From the opportunities, challenges, ethical and theological issues, and more, he will explore how we can walk the line of proper use and containment for greatest Kingdom impact. To watch this training, go here: Video Training

Mar 07, 2025

Episode 284 - Be Careful With Your Wording

In this episode, Jon will be sharing about word choice and different phrases and concepts that Meta is sharing that can get your ads denied. He will walk through several examples straight from Meta's help page including the use of the word "You". To watch this training, go here: https://youtu.be/EHaIdN8sB-I

Feb 21, 2025

Episode 283 - Meta Advantage + Audience Issues

In this episode, Jon will be sharing recent developments and challenges that we are seeing with Meta's Advantage + audiences. From ads not going to the right people, to much more, Jon will share the best way to regain control (currently) to show your ads to the right people and at the right time. To watch this training, go here: https://youtu.be/2fmGuHZt8Uw

Feb 14, 2025

Episode 282 - DeepSeek AI Security and Privacy Concerns

In this episode, Jon will be sharing about a new AI platform called DeepSeek. He will share what it is, and some of the censorship, privacy, and security concerns that he has with ministry usage. To watch this training, go here: https://youtu.be/t8Hj1whTTDk

Feb 07, 2025

Episode 281 - The Challenge of AI Ad Review

In this episode, Jon will be sharing several strategies and the challenges being faced by the use of AI for Ad reviews and Ad accounts being disabled. To watch this training, go here: https://youtu.be/6FpzM8xynoc

Jan 24, 2025

Episode 280 - How To Stay Safe From New Phishing Attacks

In this episode, Jon will be sharing examples of new, current phishing attacks happening in SMS and even within Google search results. He will share some tactics and practices to help keep yourself safe. To watch this training, go here: https://youtu.be/-K3zYP_kki4

Jan 17, 2025

Episode 279 - How To Stay Safe With Your Cellphone Pictures

In this episode, Jon will be sharing 7 steps that you can take, plus one iPhone specific step, to keep your privacy and security in control when using your cellphone camera. To watch this training, go here: https://youtu.be/6Pdv0_8jrMo

Jan 10, 2025

Episode 278 - 2024 End Of Year Digital Engagement Metrics

In this episode, Jon will be sharing some amazing metrics of how has blessed our digital engagement through Kavanah Media in 2024. May you be encouraged and inspired to continuing pressing forward in 2025. To watch this training, go here: https://youtu.be/vIK5GEKq5X8

Jan 03, 2025

Episode 277 - New Ways and New Wineskins

In this episode, Jon will be challenging us to think through new areas, opportunities, challenges, partnerships, and more in your digital engagement efforts. Instead of just "doing what we have always done", think through some new ways can we learn and grow in this new year of ministry efforts. To watch this episode, go here: https://youtu.be/BYrzh2l5zbQ

Dec 27, 2024

Episode 276 - The Cult of Speed and the Art of Slowing

In this episode, Jon will be sharing his observations and thoughts around the concept of "speed" in ministry. Is it rabbits or elephants? Can we have urgency and not bow down to the cult of speed? Hear his thoughts and applications to digital engagement. To watch this training, go here: https://youtu.be/Ihsyf7XLQ8E

Dec 20, 2024

Episode 271 - Being Current and Proficient

In this episode, Jon will be sharing how being "current" and "proficient" with your social media marketing can lead to excellence and why being both is important for your outreach efforts. To watch this training, go here: https://youtu.be/BPrZvT6Sbd8

Dec 17, 2024

Episode 275 - Major Changes Coming To Pixel Data And What You Can Do

In this episode, Jon will be sharing about some major changes that Meta is starting in January of 2025 that "may" have a major impact on your digital engagement efforts. He shares about the changes and what he thinks you can do to prepare. To watch this training, go here: https://youtu.be/5nqH7sBF_aw

Dec 13, 2024

Episode 274 - Using AI In Your Online Responding

In this episode, Jon will be sharing about a few different options on how to leverage AI in your online responding within Digital Engagement. From ChatGPT, Gemini, Chatbase.co, FaithCoPilot, etc. there are many options and ways we can leverage these tools to increase the quality and quantity of our online responding. To watch this training, go here: https://youtu.be/7pDMx7ajba0

Dec 06, 2024

Episode 273 - Give Thanks To The Lord

In this episode, Jon will be sharing his thanks for different people, organizations, blessings, and more in this Thanksgiving season. To watch this episode, go here: https://youtu.be/9zOGTLa2uU0

Nov 29, 2024

Episode 272 - The Power Of Meta Advantage Plus Audiences

In this episode Jon will be sharing about how Meta's Advantage Plus Audience option is becoming the standard and correct way to target your ads. If you do all sorts of retargeting, you might consider making this change. Jon will share the reasons and data as to why this might make sense for your efforts. To watch this training, go here: https://youtu.be/ngzFqbyNz5M

Nov 22, 2024

Episode 270 - Meta's Automatic Adjustments

In this episode, Jon will be covering a new feature within Meta Business suite that allows for ads and budgets to be changed by AI. This feature has some current drawbacks and has been found to be "on" by some when checking. How to use it, and how to turn it off will be covered. To watch this training, go here: https://youtu.be/1T1wjGcnC_I

Nov 08, 2024
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