Small, Beautiful: Cat Johnson on Flexible Workspaces

Cat Johnson, a legend in the flexible work space, joins Iolanthe to discuss the landscape of flexible workspaces and the importance of community in coworking spaces. She emphasizes the need for small spaces to differentiate themselves and leverage their community to attract members. Cat also shares her favorite guerrilla marketing method and  surprises Iolanthe with some unexpected hidden skills!

Takeaways

• Differentiation is key for small coworking spaces to attract the right members.
• Leveraging the community and encouraging members to teach workshops can strengthen connections and networking within the space.
• Authentic and meaningful connections in coworking spaces contribute to a sense of belonging and support.
• Guerrilla marketing methods, such as placing tags or banners in strategic locations, can be cost-effective and impactful.

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