Episode description

056 | A slightly different episode as it consists of a coaching call between Alan Donegan from the PopUp Business school and Tallis, who wishes to grow her business and make it profitable.

• First episode the year: coaching call
• Call between Alan Donegan and Tallis on her new business idea
• Alan will walk her through ideas to grow her business
• Tallis’ business: dance classes for people with Parkinson’s disease
• Reasons why dance classes work
• Defining who are the customers
• Defining who would fund the business
• Planning out Tallis’ business model
• Alan’s advice to find funding using examples
• How to use reports as a pitch for funding
• Alan’s tips: finding social value, building an email list, scaling the system
• How to show that the business idea works
• The importance in adding value to people who fund the business
• Where to start with PR
• The branding process
• The importance of having a website
• How ChooseFI will check in every so often
• Why and how Talis will start the business frugally
• The importance of being very clear who your customer is and how you can help them
• How FI helps us become entrepreneurs


• Who’s the customer?
• Who’s going to fund your business?
• What proof do you have that your business works?
• What makes your business different to other similar ones?
• Don’t sell workshops to people without money
• Sell to people who have the same desire to fix the problem as you
• How can you give back to the institution/company funding you?
• Use a report/survey as data to support your business
• What social good does your business achieve?
• How could you measure whether the idea works?
• Build credibility by involving other people’s stories
• Build a list of contacts of your possible customers
• How will you brand your business?
• How can you minimize the cost?
• Are you clear on who your customer is and how you’re helping them?


• Episode 30: The Unspoken Lever of FI
• Alan Donegan from the PopUp Business School


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