Choose Now

At Boost, we’ve built our brand based on a simple idea: Choose Now. But what does that actually mean? In this podcast series, we’re setting out to explore how a Choose Now mindset can change the way you view and experience life. We’ll be talking to individuals who have faced some huge challenges, but they’ve seized the day, stepped out of their comfort zones and pushed themselves, physically and mentally, and come out the other side succeeding. We’ll also be trying to work out how you can apply a Choose Now mindset to your own life – helping you to break down any barriers you might have behind making decisions and living the way you want to live. What’s the opposite of choose Now? Is it procrastination? Is it not reaching our potential? What’s the science behind when we don’t push ourselves out of our comfort zones, when we don’t take that leap? We’ll be looking at how you can kick the bad habits that are stopping you from reaching your potential and hopefully live life to your max.

Last refreshed: August 17th, 2025 at 11:05 PM ⓘ

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Episodes

Alice ter Haar

In this episode, Jay London speaks to Alice ter Haar, creator and head of Badass Unicorn - the personal development consultancy that helps businesses and individuals bring out their inner badass. Alice is driven by one purpose: to ignite people's potential so they can become the best version of themselves. Formerly part of the initial team that helped to internationally scale Deliveroo, four years later, she decided to “walk the plank” and take her side hustle in personal development full-time. ...

Oct 21, 2022•20 min•Ep. 3

Martin Hibbert

Imagine the scenario: one evening, you go to a concert. Then, weeks later, you wake up to find you’re now paralysed from the waist down. This happened to Martin Hibbert. Martin’s life changed on 22nd May 2017 when he found himself just two feet from the blast zone in the Manchester Arena bomb attack. His injuries led to a 14-hour operation which saved his life but meant he would never walk again. Fast forward a few years and Martin decides to embark on the challenge of a lifetime - attempting to...

Oct 21, 2022•19 min•Ep. 1

Keeley Taverner

In this episode Jay London speaks Keeley Taverner, a psychotherapist, accredited counsellor, trainer and business owner. In 2001, Keeley was, in her own words, an “unskilled checkout operative”. By 2012 she had completed her Master’s degree at the Metanoia Institute – all while working full time at HMP Wormwood Scrubs as the programmes resettlement manager - and is now the owner of Key for Change, a private practice. We find out about Keeley’s journey to becoming a psychotherapist, the science b...

Oct 21, 2022•24 min•Ep. 2

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