Building a Salon Clientele in a Pandemic

Stylist and blonding specialist Gabie Vossler has moved and rebuilt her clientele several times in the last ten years. It’s always a challenge, but she has learned ways to make it easier, along the way. This year, she moved during the coronavirus pandemic and had to start from scratch—find a salon home, rebuild her clientele, and establish herself.

We talk about:

· How she prepared for her move with research and reaching out.

· Why she connects with local television stations, editors, and websites to get her name out.

· The questions she asks at every salon interview.

This episode is sponsored by Malibu C.

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