There’s something satisfying about the close door button in an elevator, especially when you’re in a rush. However, it turns out that most of those close door buttons aren’t actually connected to anything; they have no effect. So why are they there? In this episode of Choiceology with Katy Milkman , we explore a quirk in the way people understand their ability to influence certain events. The 2002 Winter Olympics in Salt Lake City were a watershed moment for the Canadian men’s and women’s hockey...
Sep 09, 2019•33 min•Season 4Ep. 1
If you’ve ever been through a home renovation, you know that it often takes more time or more money (or both!) than the contractor’s original estimate. But why is that? Experienced contractors renovate homes all the time. And yet they still regularly face delays and cost overruns. In this episode of Choiceology with Katy Milkman , we explore a tendency people have to be overly optimistic about what they can accomplish in a set period of time—starting with a story of the phenomenon playing out on...
May 27, 2019•37 min•Season 3Ep. 6
Assuming you live in the northern hemisphere, which would you say is colder: a day in March or a Day in April? On average, of course, March is colder than April, but there’s probably not a big difference in temperature between March 31 and April 1. If you’re like most people, though, you put March days in the colder March category and April days in the warmer April category. It’s a useful shortcut, but it doesn’t always give you the best information about the temperature on individual days. This...
May 13, 2019•33 min•Season 3Ep. 5
Think about a time when something happened that just seemed meant to be. Maybe you had a feeling that your child would get into a certain college. Perhaps you just knew that your partner would forget to pack something important for your vacation. The question is, did you really know it along? In this episode of Choiceology with Katy Milkman , we explore a tendency to be overconfident in our predictions about events that have already come to pass. We begin with the story of the fall of France . I...
Apr 29, 2019•33 min•Season 3Ep. 4
Have you ever noticed that there’s something satisfying about seeing a car’s odometer roll over from 99,999 to 100,000 miles? Or maybe more likely, looking at a clock right when it hits 12:00 on the nose? What’s so special about these moments? In this episode of Choiceology with Katy Milkman , we look at quirk of human behavior that can lead, in some cases, to superhuman achievement. Katy brings you the story of Roger Bannister’s quest to break the four-minute mile—a centuries-old psychological ...
Apr 01, 2019•33 min•Season 3Ep. 2
If you’ve ever watched a TV crime drama, you’ve probably heard that eyewitness testimony is notoriously unreliable. A person commits a crime literally right in front of someone, but the witness can’t identify key characteristics of the perpetrator—or worse, gets the details wrong and implicates an innocent person. Why does this happen? In this episode of Choiceology with Katy Milkman , we look at the limitations of attention and perception. The episode begins with the description of a surprising...
Mar 18, 2019•40 min•Season 3Ep. 1
“For most things are differently valued by those who have them and by those who wish to get them; what belongs to us, and what we give away, always seems very precious to us.” –Aristotle In this episode of Choiceology with Katy Milkman , we look at the peculiar ways people tend to value the things they own. The episode begins with a tour of the Sports Immortals Museum . Owner and proprietor Joel Platt claims it’s the largest and most diverse assortment of sports mementos in the world. You’ll hea...
Feb 18, 2019•37 min•Season 2Ep. 8
Netflix recommendations, Amazon suggestions, Google searches, airline ticket prices, your social media feed. All of these things are driven by algorithms—computer models that crunch massive amounts of data to generate useful results. These types of online algorithms are commonplace and so, generally speaking, we’re used to them. But what about the algorithms behind self-driving cars or airplane autopilots? What about algorithms used to predict crimes or to diagnose medical conditions? These are ...
Feb 04, 2019•31 min•Season 2Ep. 7
Have you ever seen a cloud overhead that looks very much like, say, a rabbit? Or maybe you’ve found a potato chip that had an uncanny resemblance to Elvis, or a cornflake that was almost exactly the shape of the state of Texas. What are the chances? In this episode of Choiceology with Katy Milkman , we explore curious events and mysterious patterns in order to reveal the human habit of ascribing meaning to randomness. Andy Marocco of the Naval Air Station Fort Lauderdale Museum joins Katy to rev...
Jan 21, 2019•27 min•Season 2Ep. 6
For many people, the start of a new year is an occasion to re-examine their lives, to set new goals and to give up old habits. Making New Year’s resolutions is something of a social ritual, but we see similar behaviors around other significant dates, as well--such as birthdays and anniversaries and the changing of seasons. And while it can be argued that all of these dates are arbitrary, studies show that they can still give you a head start in achieving your goals. In this episode of Choiceolog...
Jan 07, 2019•33 min•Season 2Ep. 5
In this episode of Choiceology with Katy Milkman , we examine an old insight about happiness and giving. It’s an insight that is now backed up by behavioral science. The episode begins with a scene from the Charles Dickens classic A Christmas Carol . From there we hear from the founder and CEO of Charity: Water , Scott Harrison. When Scott turned 18, he moved to New York City and got a job as a nightclub promoter. He lived a hedonistic lifestyle that included private jets and exotic parties. He ...
Dec 10, 2018•30 min•Season 2Ep. 4
You’re an independent-minded person. You make choices for yourself based on the best information available. You own your decisions, right or wrong. Right? No so fast. You are, in fact, a social animal. You take many visible and invisible cues on how to behave from the people around you—family, co-workers, friends, social media, even the folks in the elevator or on the bus. So your decisions and behaviors aren’t always as independent as you might think. In this episode of Choiceology with Katy Mi...
Nov 26, 2018•28 min•Season 2Ep. 3
Most of us would like to think we make decisions for our own good. Presented with the imaginary choice between a bag of salty, greasy potato chips and a healthy salad, you might opt, in principle, for the salad. But what happens when that bag of chips is freshly opened, sitting there right in front of you? Do you change your mind? In this episode of Choiceology with Katy Milkman , we look at a bias that has an outsized influence on decisions you make in the here and now. The show begins with an ...
Nov 12, 2018•25 min•Season 2Ep. 2
Winning feels good. Whether it’s nailing a tricky golf shot or landing a big client for your firm, it’s nice to come out on top. But is it the thrill of victory that pushes you to sink that 10-foot putt or compels you to put in a few extra hours at work? Or is it the fear of losing that motivates you more? In this episode of Choiceology with Katy Milkman , we examine a bias that affects the irrational way people often react to gains and losses. The episode begins with the heartbreaking story of ...
Oct 29, 2018•34 min•Season 2Ep. 1
Season 2 of Choiceology is coming soon! Dan Heath hands the reins over to new host Katy Milkman for this season. Katy brings an incredible depth of knowledge to the show through her work as a professor of Operations, Information & Decisions at The Wharton School . You’ll hear from sports stars, Nobel laureates and everyday people making life-altering choices, and Katy will share useful tools and strategies to improve decision making in your own life. Subscribe for free today on Apple Podcast...
Oct 15, 2018•4 min0
Imagine you’ve just been through a major life event: The birth of a child. A major award. The loss of a job. A divorce. Now picture yourself 10 years in the future and try to imagine how that event affected your overall well-being. Research shows that—more often than not—your predictions will miss the mark. Why is that? On this episode of Choiceology with Dan Heath , we examine a bias that influences the way you believe you’ll feel in the future. The show begins with a quick survey based on the ...
May 14, 2018•33 min•Season 1Ep. 7
When you set out to buy something—a car, for example, or a laptop or some small gadget for your kitchen—you analyze the features and the style and the utility of the thing, and then you make a choice. But it turns out that there’s a psychological force that can influence what you’re willing to pay. On this episode of Choiceology with Dan Heath , we examine a bias that affects how you perceive gains and losses, how you negotiate deals and the way you think about value. The episode begins with leg...
Apr 23, 2018•28 min•Season 1Ep. 6
Sometimes it seems as if danger lurks around every corner. News reports of events like plane crashes and shark attacks make grave risk to life and limb feel real and imminent. And while there’s no doubt that risk is a part of life, are these the types of events we should really be concerned about? On this episode of Choiceology with Dan Heath, we examine a bias that affects the way you perceive both risk and reward. We trace how this bias may have helped your ancestors avoid lions lurking in the...
Apr 09, 2018•29 min•Season 1Ep. 5
In a world awash in data, you’d think it would be relatively easy to make informed, objective decisions. But there’s a problem that gets in your way, even with all of this information at your fingertips: You see what you want to see. On this episode of Choiceology with Dan Heath , we look at the tendency to favor information that confirms pre-existing beliefs. The episode begins in Europe in the 16th century, with a secret debate about sainthood, and then moves to a harrowing story of crime and ...
Mar 26, 2018•27 min•Season 1Ep. 4
Imagine that you’ve put in effort toward a goal, but things haven’t quite worked out the way you hoped. Maybe your goal was more expensive than you expected; maybe it’s taking longer to reach than you thought. So the question is, do you double down and continue to work toward that increasingly difficult goal, or do you move on to something new? Do you fish or cut bait? On this episode of Choiceology with Dan Heath , we look at how past effort, time or expense can influence the way we make decisi...
Mar 12, 2018•30 min•Season 1Ep. 3
You don’t make decisions in a vacuum. Context matters, perhaps more than you think. On this episode of Choiceology with Dan Heath , we explore the subtle, sometimes hidden structures that influence your decisions. You’ll see how small changes in the way choices are presented can have a huge impact on everything from vandalism to traffic congestion to retirement savings. Tara Austin of Ogilvy Change tells the dramatic story of how she and her team worked to reduce street crime in a London neighbo...
Feb 26, 2018•28 min•Season 1Ep. 2
The Battle of Midway. Saltine crackers. Carnival games. What do these seemingly unrelated things have in common? Well, they’re connected by a common psychological trap—one that affects the way we all make decisions. In this first episode of Choiceology with Dan Heath, we reveal this bias and explain how it affects decisions, big and small. Jonathan Parshall tells the dramatic story of how it influenced the course of history during a World War II battle. A ridiculous cracker-eating contest demons...
Feb 12, 2018•25 min•Season 1Ep. 1
You’re not as rational as you think. In this new podcast, bestselling author Dan Heath performs forensic analysis on decision making. You’ll hear real stories, learn from top experts, and witness informal experiments that demonstrate the mistakes we too often make. Subscribe for free today to get the first episode automatically when it launches February 12. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising....
Jan 19, 2018•2 min0
