Legend says that when Alexander the Great arrived in Gordium, he was presented with a complicated knot. The local oracle claimed it could be untangled only by the “future ruler of all Asia”; our Sasha – Russian diminutive for Alexander – observed the problem, stepped back and cut the Gordian knot with a single stroke of his sword.
Oct 24, 2024•12 min
You might get the impression that I am lazy, judging by the title. Far from it. If there’s a chore I promise to complete, you can consider it done. There’s hardly a need to remind me about it every half a year. But I do like acronyms. Working as a consultant requires me to scribble swift comments during sessions with clients – and acronyms just make my life easier.
Oct 24, 2024•12 min
We consultants lead an ultra-modern lifestyle, very 2.0. Stories on LinkedIn? Sure. Migrating all workspaces into Notion? Did it yesterday. Following on James Charles? Hi sisters! So why are we still hung up on the same old KPI methodology?
Oct 24, 2024•17 min
Our CRM discussions are limited to... CRM, and specifically - to the CRM systems we can use. Why is that? Are we as shallow as our colleagues from the Affiliates department? Let's explore what we can (and should?) expect from these platforms going forward.
Oct 23, 2024•12 min
By listening to this article, courtesy of Trafficology Magazine, you will realize how to select your future CRM Automation Tool.
Oct 23, 2024•7 min
There’s an old saying in real-estate that the three most important words are: “Stay dressed, please”. But the naked truth is that reality is even simpler: it’s all about location. Now why would an iGaming CRM consultant even be remotely interested in anything outside the internet?
Oct 23, 2024•10 min
Shahar Attias dived deep into the topic of innovation and how a proper innovative project has all the reasons to succeed.
Oct 23, 2024•9 min
First ever complete benchmark of all public Loyalty Programs, across every single Online Casino holding German Regulation license; yes, we're that good all done by our own Zhanna Manukyan.
Oct 22, 2024•13 min
Having a major industry conference in her hometown, Lali could not skip attending the SBC Summit Tbilisi. The summit was a busy one: industry leaders from a relatively new region, discussions of the CIS market, and a lot of Georgian food!
Oct 15, 2024•5 min
In our next ChiefsClash episode, we have freshly after the SBC Lisbon Matthew Gera- Senior iGaming Executive, Ann-Kathrin Baumgardt - Consultant at Batomak Consulting, and Martina Akerlund, CEO of CallsU. As always, the podcast is hosted by Shahar Attias, CEO of Hybrid Interaction: the leading iGaming-first CRM & Gamification consulting agency.
Sep 28, 2024•33 min
Here goes Episode 2 of #ChiefsClash, which is a Christmas Edition; with the striking Liliana Costa from Clarion Gaming, Lorraine Sammut from Citizen & Marie-Aurelie Rigodin from SBC. As always, the podcast is hosted by Shahar Attias, CEO of Hybrid Interaction: the leading iGaming-first CRM & Gamification consulting agency.
Aug 22, 2024•14 min
iGaming leaders Seba Nader (VP Business Development AngelsHub), Anton Grigoriev (COO of 1GameHUB), Claire Wellard (CEO of iGamingXL) and Luis Sangiovanni (CMO of Fast Track) are getting ready for ICE2023 and sharing some fun insights in this episode of ChiefsClash. As always, the podcast is hosted by Shahar Attias, CEO of Hybrid Interaction: the leading iGaming-first CRM & Gamification consulting agency.
Aug 22, 2024•23 min
The new ChiefsClash episode is not a regular but a reversed one: while celebrating Shahar's birthday, the guests were the ones who actually interviewed the birthday guy. The guests are Ewa Bakun from Clarion Events, who gave Shahar his first public speaking spot, Yulia Jeshinko - Shahar's first hire as a consultant, and Nicole Schindler - a colleague consultant, sharing several projects. As always, the podcast is hosted by Shahar Attias, CEO of Hybrid Interaction: the leading iGaming-first CRM &...
Aug 22, 2024•30 min
In this ChiefsClash episode we are hosting a few remarkable Poker legends. With us are Andreja Svensek, Gaming and Marketing Specialist, Gregory Gorelik as an Entrepreneur, Stefan Kovach, Strategic Growth and Disruptive Tech Advisor and Chris Straghalis, the Director of Online Poker Experience at PokerStars. As always, the podcast is hosted by Shahar Attias, CEO of Hybrid Interaction: the leading iGaming-first CRM & Gamification consulting agency.
Aug 21, 2024•49 min
July episode of ChiefsClash turned to be somewhat different. Instead of having 3 top leaders, we decided to gather everyone to discuss and debate about a hot topic: Usage of AI during applicants' screening process. As always, the podcast is hosted by Shahar Attias, CEO of Hybrid Interaction: the leading iGaming-first CRM & Gamification consulting agency.
Jul 25, 2024•47 min
The June ChiefsClash is about a very sunny, hot topic- AFRICA. Our guests are Lois Bright - Director of Africa & Middle East at The Conexus Group, Shanta Segabon - Senior IGaming Conversion and Retention Strategist and Adekunle Adeniji - CEO & Founder of his company. As always, the podcast is hosted by Shahar Attias, CEO of Hybrid Interaction: the leading iGaming-first CRM & Gamification consulting agency.
Jun 27, 2024•54 min
In this episode of ChiefsClash we discussed some fresh topics from the recent conferences in Malta. With us we have, Julia Weygandt, Senior Executive and slots content specialist, Stevan Paton, Commercial Director at Wise Gaming and Sarah Psaila , Head of Gaming at Group IB. As always, the podcast is hosted by Shahar Attias, CEO of Hybrid Interaction: the leading iGaming-first CRM & Gamification consulting agency.
May 31, 2024•39 min
In this ChiefsClash episode we gathered hosts of gambling podcasts/ interviews. Our fun team this time consists of Maria Debrincat (Head of Media Production, SIGMA), John Wright (Co-Founder, StatsDrone) and Fintan Costello (Co-Host, The Gambling Files Podcast). As always, the podcast is hosted by Shahar Attias, CEO of Hybrid Interaction: the leading iGaming-first CRM & Gamification consulting agency.
Apr 24, 2024•49 min
In this episode of ChiefsClash we have a team of WEB3 & iGaming experts. Our wonderful guests are Valentina Diaco, an iGaming Marketing Advisor, the Co-founder of Lucky Lions Den- Richard Baker and Mark Grech, the IGaming & Emerging Tech Advisor in ProdMark 365. As always, the podcast is hosted by Shahar Attias, CEO of Hybrid Interaction: the leading iGaming-first CRM & Gamification consulting agency.
Mar 28, 2024•51 min
This time on the ChiefsClash podcast, we have Nadiya, the CCO of Relax Gaming, Jeff, the Founder of Ifrah Law and Itsik Akiva, another Founder but of Headway Consulting. As always, the podcast is hosted by Shahar Attias, CEO of Hybrid Interaction: the leading iGaming-first CRM & Gamification consulting agency.
Feb 25, 2024•45 min
The new ChiefsClash is right before the ICE London 2024 and this time we have CEOs of three different companies. The guests are Marina Ilina from the famous PIN-UP, Aviv Sher from Codere Online and Gonzalo Perez from ApuestaTotal. As always, the podcast is hosted by Shahar Attias, CEO of Hybrid Interaction: the leading iGaming-first CRM & Gamification consulting agency.
Jan 27, 2024•37 min
As we close up the chapter of 2023 adventures, in this episode we are discussing yearly achievements and celebrating New Year. We have with us Mickael Shahinyan, the Co-founder of ONE.FUN, Head of Affiliates of Coastline Gaming Sasha Boerma, and Elena Vasileva, Sales Manager at REEVO. As always, the podcast is hosted by Shahar Attias, CEO of Hybrid Interaction: the leading iGaming-first CRM & Gamification consulting agency.
Dec 29, 2023•33 min
In this episode of ChiefsClash, we have Dr. Laila Mintas; the Co-Founder & CEO of PlayEngine - an AI Automated Betting Platform, along with Stephen Crystal; the Founder and CEO at SCCG Management, as well as Dan Stone; the Head of Marketing at Sportingtech, discuss Sports as an old but young at heart product and share their thoughts about the new Brazilian regulation. As always, the podcast is hosted by Shahar Attias, CEO of Hybrid Interaction: the leading iGaming-first CRM & Gamificatio...
Dec 03, 2023•21 min
In this month's ChiefsClash, Pierre Lindh- the Kaiser of the iGamingNEXT kingdom, Director of Trendiness for Online Gamblers - Catie Di Stefano and the Grand Wizard of Traffic - Levon Nikoghosyan from AffPapa, will share their 2023 mid-year summaries, as well as their predictions for the next 6 months. As always, the podcast is hosted by Shahar Attias, CEO of Hybrid Interaction: the leading iGaming-first CRM & Gamification consulting agency.
Dec 03, 2023•30 min
The huge event of SiGMA Malta came to its ends, and the new members of the ChiefsClash are ready to sum it up! This time we have Jenny Ramstedt, Sales Manager at Wiraya, ICS-digital Marketing Director Martin Calvert and Daisy White - Business Development Manager at Rdentify. As always, the podcast is hosted by Shahar Attias, CEO of Hybrid Interaction: the leading iGaming-first CRM & Gamification consulting agency.
Nov 26, 2023•41 min
ChiefsClash is already one year old!!! Our Head of Marketing, Lali Odosashvili, is hosting this episode with the industry leaders with whom she will be moderating a panel later today at SBC Summit LATAM. Our guests are Ivo Doroteia, the CEO of Playbook Engineering, Mayank Mehta, the HoBD - Americas from Fast Track, and CRM Executive at Hybrid Interaction, Letícia Fernanda Lima.
Nov 02, 2023•14 min
The new ChiefsClash Release focuses on VIP treat and Player Development specifically in the US Market! This time the attendees were our own Lali Odosashvili / Hybrid Interaction, Gali Hartuv / High 5 Games and Luisa Woods / Delaware North. As always, the podcast is hosted by Shahar Attias, CEO of Hybrid Interaction: the leading iGaming-first CRM & Gamification consulting agency.
Sep 24, 2023•32 min
In the new #ChiefsClash, panelists from the #CasinoBeatsSummit, talented Aleksandra Andrišaka from Slotsjudge, COO of (Enlabs / Entain) veteran Dainis Niedra and Florian Joisten, legendary Director of PALASINO MALTA LIMITED, share about their experience with VIPs, how they keep retaining them and reveal their crazy sides of work. As always, the podcast is hosted by Shahar Attias, CEO of Hybrid Interaction: the leading iGaming-first CRM & Gamification consulting agency.
May 27, 2023•18 min
Denis Didenko, Head of Business Development from Spribe along with Alexandre Tomic, the Founder & CEO of Alea and the beautiful Christina Mirnaia, Head of Account Management from the trending Peter & Sons LLC. discuss trend developments and share their secret favorite crush games. As always, the podcast is hosted by Shahar Attias, CEO of Hybrid Interaction: the leading iGaming-first CRM & Gamification consulting agency.
Apr 30, 2023•36 min
In the new episode of #ChiefsClash, James King (CEO / Flows), Nick McClagish (Group Account Director, Digital Fuel) and Lida Kosohova (CCO, Gamzix) are sharing about their Q1 and tweeting their predictions for the rest of 2023. As always, the podcast is hosted by Shahar Attias, CEO of Hybrid Interaction: the leading iGaming-first CRM & Gamification consulting agency.
Mar 25, 2023•28 min