Watch or listen to this week's episode on driving innovation and revenue through evangelism! Matt Coats, Chief Evangelist at SchoolMint, shares his path from sales to evangelism - what sparked the vision, how he sold the concept internally, how it affected his compensation, and why it landed him on the senior leadership team. Watch or listen for insights into the role of a Chief Evangelist, the need to turn the voice of the customer into new customer value, and strategies for preparing the marke...
Feb 29, 2024•57 min•Ep. 47
Creator of the Zero Trust model of cybersecurity, John Kindervag serves as Chief Evangelist at Illumio. He joins host Ethan Beute to share insights from his journey turning a new idea into a global movement. More than a dozen years ago as a Forrester analyst, he turned primary research into a new model of information security. Rather than a perimeter-based approach, a segmented approach that assumes zero trust is more effective. An affront to the status quo at the time, Zero Trust is now a globa...
Feb 15, 2024•55 min•Ep. 46
Listen in on a conversation on the relationships between sales, technical marketing, product marketing, and evangelism. Join Brian Robison, Chief Evangelist and Vice President of Product Marketing at Corellium. To that role, Brian brings experience in marketing and evangelizing hardware and software solutions with Blackberry Cylance, Citrix, McAfee, and Tripwire. The theme throughout his career: making a bigger impact inspired by the belief in the solution and its importance to people’s lives. T...
Jan 25, 2024•53 min•Ep. 45
Join Kelly Ryan Bailey, CEO and Global Skills Evangelist at Skills Baby, as she explains the dynamic role of an evangelist with host Ethan Beute. The focus is on innovation, transformative work, and storytelling - all fueled by an authentic passion. Learn why and how Kelly developed an open-source vocabulary around skills in service of all stakeholders in the labor market, why someone referred to her as a “one-woman SWAT team” in an evangelist role, which other names an evangelist might go by, a...
Jan 11, 2024•58 min•Ep. 44
In this episode, Corrina Owens, Chief Evangelist at purple cork, draws from her account-based marketing and demand generation experience with companies like Profisee and Gong to explain how evangelists can work across functions to better serve customer needs. Hear the customer-turned-team-member story of Corrina joining purple cork and why the Chief Evangelist role made sense for her, the company, and the competition. Learn about her current focus on positioning and the impact of AI on go-to-mar...
Dec 28, 2023•34 min•Ep. 43
This episode features Udi Ledergor, Chief Evangelist at Gong. Udi’s been along throughout Gong’s success journey, primarily as CMO. Learn why the shift to evangelism made sense for him, the company, and their community. Get insights into how Udi created the job description, how he sources 20-25 speaking engagements each quarter, how he lines up appointments with people in customer and target accounts, what his quarterly KPIs include (like influenced and impacted revenue), and more! Four top take...
Dec 05, 2023•51 min•Ep. 42
In today's episode, Richie Cotton, who serves as a Data Evangelist at DataCamp, sits down with host Ethan Beute to discuss his strategic method for creating impactful content to drive top-of-funnel and customizing curriculum to achieve specific learning objectives. Richie takes us through his career journey, transitioning from course creation to a more commercially focused position in the learning solutions team. He reflects on an unexpected yet welcomed shift to his current role as a data evang...
Nov 16, 2023•50 min•Ep. 41
In this episode, our guest, Martin Schneider, Head of Research and Chief Evangelist at GTM transformation firm Annuitas, discusses the crucial role of a Chief Evangelist in crafting bigger, more persuasive narratives that instill belief in the ”'why” and “how” behind your vision. Learn his path from journalist to analyst to marketer to evangelist and his process of establishing the evangelist roles within a few different organizations. Hear the unique skills and value built at each stage of his ...
Nov 02, 2023•59 min•Ep. 40
In today's episode, we're thrilled to have Ton Dobbe, the founder of Value Inspiration and the author of The Remarkable Effect - The Essential Book for Tech Entrepreneurs on a Mission . Ton dives into the relationship between product marketing and evangelism with our host, Ethan Beute. Discover Ton's insights on achieving true remarkability and learn how to apply his innovative methodology to create meaningful differentiation and exceed customer expectations. He also delves into his mission at V...
Oct 19, 2023•52 min•Ep. 39
Today’s guest is Pablo Gonzalez, CEO and Co-Founder of Be The Stage and Co-Founder and Co-Host of Category Thinkers. He joins host Ethan Beute to discuss category design, evangelism, and community. Pablo shares in-depth the significance of being deeply community-oriented. He provides valuable insights on content leverage – the strategic use of messaging and communication to influence various facets of your business, spanning from HR and employee experience to biz dev and customer experience. It'...
Oct 05, 2023•59 min•Ep. 38
Today’s guest is David Ross, Principal Agile Product Evangelist at Miro. He joins host Ethan Beute as they navigate the shift from being a practitioner to assuming the role of an advocate. Dave shares three specific ways he stays sharp, up to date, and in touch with the latest in his field, how he generated demand for his expertise and evangelism, and why his background in coaching and consulting lends itself so well to his evangelist role. Takeaways: The most crucial role of an evangelist is to...
Sep 21, 2023•57 min•Ep. 37
Today’s guest is Shaun Plant, Chief Legal Evangelist at LawVu and Community Evangelist at InView. He joins host Ethan Beute to share a better way forward for lawyers going in-house – leaving the traditional law firm model and becoming proactive business partners with deep legal expertise, supported by software and tools, to make a substantial impact on the company's operations and strategy. Watch or listen to learn how content creation, certification courses, community building, a business book,...
Sep 14, 2023•56 min•Ep. 36
Today’s guest is Casey Cheshire, Founder and Chief Evangelist at Ringmaster. He joins host Ethan Beute to share why every company needs an evangelist - and a podcast! Casey explains how companies can leverage podcasts to connect with their ideal customers, as well as the benefits of podcasting in terms of capturing, learning from, and sharing the literal voice of the customer. Takeaways: The most important role of an evangelist is to continuously engage with people, understand their challenges, ...
Sep 07, 2023•1 hr 2 min•Ep. 35
Today’s guest is Amelia Taylor, Evangelist and GTM Strategist at Regie.ai. She joins host Ethan Beute to share the story of evolving from a sales role into an evangelist role – how she did it, why she did it, and how it’s going. Amelia shares the essence of being an evangelist, a role that demands an unwavering dedication to spreading messages and ideas in the most impactful manner possible. She explains how to meet today’s and tomorrow’s buyers with both EQ and IQ, as the dynamics of human inte...
Aug 24, 2023•58 min•Ep. 34
Today’s guest is Kristi Faltorusso, Chief Customer Officer at ClientSuccess and an active evangelist of the practice of customer success (CS). She joins host Ethan Beute to share practical and meaningful insights into change management and behavioral transformation. Kristi shares her approach to advancing the discipline of CS, which is relatively new and which was lacking in voices, stories, and examples. She explains how she developed her voice and audience (including her struggles along the wa...
Aug 17, 2023•51 min•Ep. 33
Our guest today is Jared Fuller, Co-Founder & CEO at Partner Hacker and Chief Ecosystem Officer at Reveal. Join Ethan Beute in this engaging conversation with Jared about his insights into three types of entrepreneurs, three distinct eras in B2B SaaS, the category of near bound, and the role of evangelism. Jared encourages evangelists to embrace their true selves, lead with genuineness and passion, navigate life authentically, and share their stories openly and honestly. This approach helps ...
Aug 10, 2023•47 min•Ep. 32
Today’s guest is Ami Arad, Senior Principal Product Evangelist at 6sense. Ami joins Ethan Beute to share the journey of becoming an evangelist at 6sense, a company he joined after thriving at Microsoft and Oracle and 25 years after his first evangelist role Ami shares his insights into incorporating showmanship and creating excitement in truly unique ways. Takeaways: The most important aspect of his role is to leverage showmanship and ignite excitement around solutions. Create an objective that ...
Jul 27, 2023•54 min•Ep. 31
Today’s guest is Jill Rowley, GTM Advisor & LP at Stage 2 Capital. Jill joins Ethan Beute to share how she began leveraging social networks not for direct selling, but to nurture relationships and connections that eventually lead to sales conversations. Jill was a pioneering evangelist in organizations like Salesforce, Eloqua, and Marketo and offers advice in this conversation on creating value and mutual benefit in every interaction – with individuals and within your broader ecosystem. She ...
Jul 20, 2023•51 min•Ep. 30
Today’s guest is Kevin Hartman, Associate Professor of Marketing at the University of Notre Dame’s Mendoza College of Business, author of “Digital Marketing Analytics: In Theory & Practice,” and former Chief Analytics Evangelist at Google. Kevin joins Ethan Beute to share how to find success while balancing an abundance amount of opportunities and responsibilities. Among the insights you’ll get from Kevin on how his team collaborated with prominent clients, providing invaluable assistance in...
Jul 13, 2023•56 min•Ep. 29
Today’s guest is Chris Cochran, Advisory CISO & Chief Evangelist at Huntress. He’s also Co-Founder & Chief Creative Officer at Hacker Valley Media. Chris joins Ethan Beute to share why successful evangelism may be measured through aided recall, then unaided recall. Among the insights you’ll get from Chris, a prolific podcaster, are tips for starting a podcast, structuring and growing a podcast, and even guesting on others’ podcasts. Takeaways: The most important role of an evangelist: It...
Jun 29, 2023•56 min•Ep. 28
Today’s guest is Leslie Greenwood, Founder & CEO at Chief Evangelist Consulting and Host of the People Powered Community Podcast. Leslie joins Ethan Beute to share ways to identify, activate, empower, and connect our best evangelists. They’re all around us. And they can help us scale our evangelism efforts. Among the many helpful strategies and tactics you’ll learn from Leslie is building community with the 90-9-1 rule in mind (90% don’t participate, 9% participate some, and 1% participate c...
Jun 22, 2023•49 min•Ep. 27
Today’s guest is Paul Norford, VP of Global Enablement & Chief Evangelist at Ivanti. Paul joins Ethan Beute to share how crucial it is for an evangelist to have the ability to tell a compelling story with passion and enthusiasm. These narratives can effortlessly draw in the audience and foster a meaningful connection. Paul also explains the profound impact that the art of communication, customer empathy, and emotional intelligence have had on him. He urges us to ask relevant questions, which...
Jun 15, 2023•59 min•Ep. 26
Today’s guest is Joshua Burkhow, Chief Evangelist at Alteryx. Joshua joins Ethan Beute and shares insights into integrating storytelling into his role as an evangelist. Storytelling plays a pivotal role in the art of evangelism, enabling us to comprehend our client's unique perspectives and needs. Joshua also explains the process of crafting and delivering compelling narratives. Joshua emphasizes the importance of ensuring your message comes across clearly and avoids anything unnecessary. This a...
Jun 01, 2023•57 min•Ep. 25
Today’s guest is Ari Kaplan, Head Evangelist at Databricks. Ari joins Ethan Beute and breaks down AI, machine learning, and LLMs – and shares the unique and powerful role of lakehouses. Ari delivers a brief history of AI and predictive. Ari also explains how the evangelism role was co-created and shaped within Databricks, as well as his priorities in his first six months in the role. Ari saw success evangelizing data science and AI at DataRobot so, he took a lot of his successes and failures and...
May 25, 2023•59 min•Ep. 24
Today’s guest is Mark Gilham, Evangelist at Enable. Mark joins Ethan Beute and shares his experiences and expertise – in both accounting and evangelism! For him, genuine self-expression and staying true to yourself are key to success in this dynamic role. Mark explains why having integrity in your values and beliefs draws people toward your message and makes them more inclined to embrace your product or service. Though an evangelist needs both, the skills of communication may be more easily taug...
May 18, 2023•51 min•Ep. 23
Today’s guest is Leslie Pagel, Chief Evangelist at Authenticx. Leslie joins Ethan Beute to share the mission to help humans understand humans through the true voice of the customer. Leslie explains how she joined the team as a Chief Customer Officer, with the role of helping the team define, measure, and achieve value with customers. In the shift to Chief Evangelist, her goal shifted from delivering value to healthcare companies to delivering value to the healthcare industry. Takeaways: The most...
May 04, 2023•51 min•Ep. 22
Today’s guest is Bryan Stallings, Chief Evangelist at Lucid Software, providers of Lucidchart, Lucidspark, and Lucidscale. Bryan joins Ethan Beute to tell the story of the relationship and shared values that brought him to the company in this unique role, as well as how their visual collaboration suite brings these values to life. Bryan explains the different ways he engaged other employees to both serve customers and to create more evangelists. He shares insights into what success as Chief Evan...
Apr 27, 2023•49 min•Ep. 21
Today’s guest is Jonathan Stephens, Chief Evangelist at EveryPoint. Jonathan joins Ethan Beute to share how his journey into marketing, content, and live streaming resulted in organizations like NVIDIA inviting him onto their platforms. Jonathan realized that his reach widened as he shifted from a corporate logo and voice to leading with his personal name and face. Jonathan explains how his live, unedited videos were key to creating understanding and awareness of EveryPoint’s technology. It’s ho...
Apr 20, 2023•59 min•Ep. 20
Today’s guest is Anthony Kennada, Co-Founder & CEO at AudiencePlus and author of Category Creation. Anthony joins Ethan Beute to share why leading companies champion an idea, not just provide a product. They engage, educate, entertain, and host conversation. They wrap products with valuable content and a meaningful community. And evangelism is key to all of this. Anthony explains why our reliance on rented channels drives so much of the struggle with tracking and measuring an evangelist’s im...
Apr 06, 2023•55 min•Ep. 19
Today’s guest is Justin Robbins, Founder and Principal Analyst at Metric Sherpa. Justin joins Ethan Beute to share the importance of real-world experience serving as the foundation for effective evangelism. Justin explains why many companies need a savvy, strategic evangelist, not just a spokesperson. Evangelism isn’t just about telling a story or addressing a here-and-now problem or opportunity. It’s about creating meaning and impact in a bigger and longer-term way. He does this by walking thro...
Mar 30, 2023•55 min•Ep. 18
