#314 Erika Ayers-Baden: Grit, Goals, and the Generational Advantage

In the second half of her conversation, Erika Ayers Badan—CEO of Food52, former CEO of Barstool Sports, board leader, media powerhouse, and author of _No One Cares About Your Career_—lets us behind the curtain. 

From negotiating screen time as a kid to rewriting the rules as a high-profile executive, she reflects on how grit, autonomy, and unfiltered curiosity shaped everything—from her parenting to her management style. She shares why she no longer chases titles, what failure really teaches us, and why today’s “toxic culture” talk often needs more clarity than cancellation. 

For Gen Xers raising kids, leading teams, or just trying to keep their values intact in a noisy world, this episode is the deep breath you didn’t know you needed.

>>The Original Streaming Negotiation

“My brother and I shared one hour of TV a week. That’s how I learned to negotiate.”

Erika reflects on the creative, disciplined upbringing that shaped her independence—and how it made her a better leader, dealmaker, and parent.

>>Titles Are Overrated. Impact Isn’t.

“I cared about titles in my 20s. Now I care about purview.”

She explains why chasing titles is a trap—and why real career growth is measured in responsibility, resilience, and reach.

>>Fail Always Mode

“If you feel like you’re failing, it means you care—and you’re trying something new.”

Erika breaks down why failure isn’t just tolerable—it’s necessary. And why she rewards effort over perfection every time.

>>Culture > Buzzwords

“I’m allergic to gossip, inertia, and pontificating.”

From toxic culture to real collaboration, Erika shares her no-BS filter for building teams that do the work and actually like doing it.

>>Gen Alpha, Gen X, and the Parenting Gap

“I worry their advantages are actually disadvantages.”

She gets honest about parenting kids in a hyper-stimulated world—and why she’s racing the clock to instill resilience before the clay hardens.

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Host: Vince Chan | Guest: Erika Ayers Badan

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