We Ran 20 Tests - These Increased Profit the Most...

💰 Intelligems - The Ultimate Profit Optimization Tool🔗 https://www.intelligems.io/

In this special episode of Chew On CRO, featuring Drew from Intelligems, Ash and Drew discuss powerful results from a series of tests focused on boosting profit for e-commerce websites through conversion rate optimization (CRO). They highlight the importance of profit per visitor as a key metric and explore various CRO strategies, including risk reversal, social proof, navigation, value proposition highlighting, landing pages, personalization, iterative page launches, price optimization, and cart optimization.

💡 Focus on profit per visitor rather than just conversion rate to maximize your returns.

📈 Boost conversion rate by addressing customer concerns, providing clear value propositions, and simplifying navigation.

🛍️ Increase AOV by offering upsells, bundles, and quantity selectors, as well as leveraging free shipping thresholds strategically.

💰 Utilize price anchoring and charm pricing to encourage higher purchase values without sacrificing conversion rate.

🚀 Test landing pages for both acquisition and retention to reach new and existing customers effectively.

0:00 - Intro

​2:15 - Focus on profit per visitor for maximum profit

​5:06 - Conversion rate, AOV, and profit​

6:24 - Increase conversion rate by addressing customer concerns​

7:35 - Risk reversal strategies for better conversion​

9:47 - Using videos to boost conversion​

10:05 - Highlighting USPs below the buy box

​13:16 - Simplifying options and improving visibility

​16:39 - Using icons and clearer messaging

​23:36 - Personalization in linear funnels​

24:25 - Testing different offers for different traffic sources​

26:05 - Implementing a more compact buy box with clear options and reviews​

27:23 - Highlighting value propositions on product pages​

29:03 - Testing different page designs and messaging​

31:01 - A/B testing for the most effective design and messaging​

32:06 - Pricing strategies like charm pricing and discounts​

36:10 - Offering multiple quantities or volume discounts​

39:03 - Simplifying the checkout process

​46:01 - Implementing upsells in the cart and tiered discounts​

46:53 - Final chew Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc