In the Season 3 finale of Chew on This, Ron and Ash are joined by Zach Cox, a growth lead at Google, to discuss various aspects of AI, GA-4, and retail commerce. Zach delves into Performance Max, emphasizing its role in capturing demand and acquiring new customers. He stresses the importance of considering customer lifetime value in media strategies and highlights the shift in retail thinking towards viewing retail as a growth channel. Zach also discusses the significance of attention, branding,...
Jun 20, 2024•39 min•Season 3Ep. 14
Get a FREE audit with Ronak Trivedi and 50% OFF ALL memberships: https://go.pietrastudio.com/chewonthis In this episode of Chew on This, Ron, Ash, and Ankit sit down with Ronak Trivedi, founder and CEO of Pietra, to discuss his journey of building the e-commerce platform. Their conversation highlights the innovative approach of digitizing factories to simplify manufacturing processes and provide TurnKey solutions for e-commerce businesses. The importance of helping entrepreneurs succeed and rein...
Jun 11, 2024•51 min
In this episode of Chew on This, Ron and Ash sit down with Ben Sharf, Co-Founder of Platter, to discuss his journey and emphasize the importance of work-life balance in business. Ben shares insights on leaving a job to start a business, learning from experienced entrepreneurs, and utilizing personal strengths in business. He highlights the significance of hiring people for tasks where one lacks expertise, trusting employees, and scaling a business effectively. Ben also stresses the importance of...
Jun 06, 2024•46 min•Season 3Ep. 13
In Episode 3 of Chew on This: Retention & Subscription Powered by Stay Ai, Ash sits down with Gina and Pierson to discuss strategies for acquiring and retaining customers for a subscription program. They emphasize the importance of focusing on customer routines, offering convenience, and utilizing different offers like free trials to attract customers. They also highlight the significance of upsells, cross-sells, and optimizing landing pages to increase profitability and customer retention. ...
Jun 04, 2024•48 min
In this episode of Chew on CRO, Ron, Ash, and Ned delve into the challenges of pursuing topline growth and question the belief system behind it. They highlight the advantages of e-commerce data richness and discuss the impact of discounting on conversion rates. Alternative strategies to discounting for increasing sales velocity are explored, emphasizing the use of scarcity tactics on landing pages. The importance of behavioral psychology conversion tactics and messaging about delayed shipping ar...
May 30, 2024•33 min
In this special edition of Chew on This, Ash is joined again by Jared Ward, Founder and CEO of Luminous, to chew on more benefits of implementing an inventory system with Luminous. The discussion highlights how Luminous simplifies inventory management, including the ease of implementation and tracking product movement between warehouses. This episode stresses the importance of free implementation and the power of Luminous in streamlining operations. It also touches on the challenges of implemen...
May 29, 2024•45 min
In S3 E12 of COT, Ron and Ash sit down with Arthur Root, Founder and CEO of Nostra AI, as he discusses his journey from starting an e-commerce business to developing a personalization engine focused on enhancing site speed and customer experience. The conversation highlights the importance of listening to brands for feedback, optimizing user experience to compete with major platforms like Facebook, and the significant impact of deploying Nostra on e-commerce metrics. Case studies demonstrate im...
May 23, 2024•43 min•Season 3Ep. 12
In Episode 2 of Chew on This: Retention & Subscription powered by Stay Ai, Ron and Ash sit down with Gina to discuss the significance of leading offers with subscriptions first to enhance retention. They emphasize starting retention strategies from the moment site visitors land on the page and suggest shipping bundles quarterly for better business margins. The importance of storytelling and targeting the right customers for acquisition is highlighted, along with the implementation of punch ...
May 21, 2024•38 min
In this special episode of Chew on This, Ash sits down with Jared Ward, Founder and CEO of Luminous, a company aimed at streamlining warehouse and inventory management for mid-sized brands at a fraction of the cost. Jared highlights the importance of having the right tools for inventory management, especially for mid-sized e-commerce companies facing growth challenges. The conversation delves into the evolution of e-commerce towards being omni-channel and the struggles with forecasting and repl...
May 14, 2024•41 min
In this episode of Chew on This, Ron, Ash and Ankit sit down to chew on how to expand your brand's team the right way, from knowing when you need to hire, to hiring the right people, to providing fair pay and empowering your employees to succeed. They go on to discuss what they have been improving at Obvi and how you can use the same tools to improve customer communication and streamline your marketing! 💸 Pay more for great talent. 📈 Look for better-than-you candidates. 📅 Create a structured ...
May 09, 2024•45 min•Season 3Ep. 11
In Episode 1 of this brand new series, Ron and Ash sit down with Gina and Pierson of Stay Ai to chew on retention and subscription, and how using Stay Ai can help you grow your brand! They will walk you through how and why they built Stay Ai, what Stay offers that the other legacy providers fail to, and how you can use Stay to achieve real results for your brand, such as reducing churn by 50%, through use of their Experience and Retention Engines, world-class dashboard, and different graphs to p...
May 07, 2024•48 min
In this episode of Chew on This, Ron and Ash are joined by CEO and Co-Founder of Brightflow AI, Robbie Bhathal! Their conversation provides valuable insights into financial literacy, cash flow management, and leveraging financial services for business growth. It underscores the importance of understanding accounting principles, balancing the balance sheet, and planning for cash flow predictability to avoid financial challenges. Additionally, they discuss the challenges of managing a growing team...
Apr 25, 2024•51 min•Season 3Ep. 10
This episode of Chew on CRO delves into the intricacies of brand development, emphasizing the importance of understanding product-market fit at different stages. It highlights the significance of repeat purchase behavior as a crucial metric and the role of conversion rate in driving sales. The problem-agitate-solve approach is recommended for effective messaging. Consistency in messaging from ads to landing pages is crucial for conversions. Avoiding assumptions about brand pricing based on cust...
Apr 18, 2024•41 min
In this episode of COT, e-comm experts Ash and Ankit discuss Elon's acquisition of Twitter and the subsequent rebrand to X. They compare his strategies with their own strategies that implemented when they acquired a new coffee company, Coffee Over Cardio. Ash and Ankit also discuss Temu's $21million presence at the Superbowl and why the massive adspend might not be as crazy as most people think. They go on to discuss how launching Obvi in retail hurt their DTC, the lessons they learned, and how ...
Apr 11, 2024•53 min•Season 3Ep. 9
In this episode of Chew on CRO, Ned discusses the importance of analyzing new user models and attribution. He also emphasizes the significance of building a strong case study and provides insights into identifying and addressing declining conversion rates. The impact of launching products on different platforms, pricing changes, and adjusting content strategies on conversion rates are also discussed. Ned underscores the complexity of user behavior analysis and the need to utilize various metrics...
Apr 04, 2024•37 min
In this episode of Chew on This, Ezra Firestone shares his journey in e-commerce and emphasizes the significance of finance and strategic planning in business growth. Additionally, he mentions the value of staying updated on marketing trends and continuously innovating products. Firestone's advice includes focusing on the fundamentals of business and paying attention to both fun tasks and strategic planning for long-term success in e-commerce. His personal anecdotes offer a glimpse into the chal...
Mar 28, 2024•1 hr 34 min•Season 3Ep. 8
In this episode of Chew on This, Ron and Ash are joined by Co-founder and Chairman of Morning Brew, Alex Lieberman, as he delves into his journey of entrepreneurship. Reflecting on the early startup days, Alex highlights the creative essence of entrepreneurship and personal aspirations. He goes on to explore what the process of selling Morning Brew was like, his personal experiences post-successful exit and after stepping down as CEO, underlining the need for continuous innovation and adaptation...
Mar 14, 2024•1 hr 14 min•Season 3Ep. 7
In this episode, Noah Tucker, the CEO of Social Snowball, shares his journey of perseverance and learning from mistakes in building his business. He discusses the evolution of affiliate marketing, highlighting the shift from traditional media buyers to modern affiliates and brand ambassadors. He emphasizes the importance of influencers as a full-funnel channel and the role of affiliates in driving brand awareness and indirect traffic. Noah also explains the strategy of turning customers into aff...
Feb 29, 2024•52 min•Season 3Ep. 6
In this episode of Chew on CRO, we discuss the significance of proper data analysis and strategies in CRO and highlight common data hygiene problems in brands, with Ned Macpherson from Endrock! We also discuss the transition from Google Analytics 3 (GA3) to Google Analytics 4 (GA4), and the importance of high-level metrics such as pages per session (PPS), session duration (ASD), and bounce rate in evaluating brand growth and user engagement. 💡 Importance of experimentation in CRO strategies and...
Feb 22, 2024•28 min
In this episode, Jimmy Kim, an expert in affiliate marketing and the co-founder of Sendlane, shares insights on mastering email marketing to boost your business! He discusses the creation of Sendlane and the problems it solves in the market, mainly allowing businesses to keep all email and SMS marketing in one platform! Jimmy discusses the significance of customer retention and repeat buyers, the importance of segmenting your audience and targeting engaged customers, and the importance of unders...
Feb 15, 2024•1 hr 9 min•Season 3Ep. 5
In this episode of Chew on CRO, we discuss the significance of proper data analysis and strategies in CRO and highlight common data hygiene problems in brand, with Ned Macpherson from Endrock! We also discuss the transition from Google Analytics 3 (GA3) to Google Analytics 4 (GA4), and the importance of high-level metrics such as pages per session (PPS), session duration (ASD), and bounce rate in evaluating brand growth and user engagement. 💡 Importance of experimentation in CRO strategies and ...
Feb 08, 2024•37 min
Maxx Chewning, YouTube sensation turned successful entrepreneur, traces his path from fitness content creator to founder of the 8-figure brand Sour Strips! He emphasizes the significance of pursuing your passion and being bold, and candidly shares the challenges he encountered and how he learned through doing. His inspiring journey underscores the power of authenticity and the notion that starting a business doesn't require knowing everything – the key is simply to take that first step! 🚀 Ever ...
Feb 01, 2024•2 hr 7 min•Season 3Ep. 4
Wiz of Ecom, a prominent figure in the online business world, breaks his anonymous status to share his journey from starting in business at a young age to exploring different methods and eventually finding success online. 🌟 Community building and genuine relationships are crucial for DTC brands. 💡 Personal branding is essential for creating a strong and trustworthy presence in the online space. 🌍 Experience life, disconnect from technology, and focus on genuine connections. 💬 Building real r...
Jan 18, 2024•1 hr 1 min•Season 3Ep. 3
Adriana Carrig, Founder and CEO of the Little Words Project discusses her experience with DTC retail storefronts, particularly Target. She talks about her background and how she has lived out the brand's values of empowerment and positivity. She also shares the challenges she has faced as a business owner and the importance of staying committed to the brand. 0:00 - DDC retail storefronts Target 1:15 - Background of The Little Words Project 3:12 - Challenges of being a business owner 4:10 - ...
Jan 04, 2024•1 hr 7 min•Season 2Ep. 2
This episode features an interview with Jake Karls one of founders of Midday Squares, a successful chocolate bar brand. He discusses the importance of staying true to business development and building relationships with people and teams. Jake emphasizes the creation of emotional connections with customers through storytelling. He explains the concept of Midday Squares, a chocolate bar with a functional twist. He discusses their journey of getting Midday Squares products into major retail stores ...
Dec 11, 2023•1 hr 3 min•Season 3Ep. 1
Harley Finkelstein, the president of Shopify, joins the podcast to discuss the current state of e-commerce and the role of Shopify in the retail industry. They talk about the growth of e-commerce during the pandemic and its return to more normal levels. The conversation also focuses on the changing role of physical retail and the need for authenticity in brand experiences. We highlight the rise of new brands and opportunities in the retail space, as well as Shopify's commitment to shipping cool ...
Nov 09, 2023•30 min•Season 2Ep. 13
In this episode, we sat down with Ned Macpherson - Founder of Endrock Software - a boutique CRO agency. We touched upon the importance of the timing of Black Friday offers, and keeping it SIMPLE! Ned also lifts the lid on what some of his clients are doing to maximize this Black Friday Cyber Monday, as well as some of the common mistakes he’s seen brands make. Sponsored by: 🚀 Endrock is a boutique CRO agency that works with several 9-figure brands and has helped us increase our conversion rate ...
Nov 02, 2023•36 min
In this bonus episode, Chew On This is expanding its offerings beyond being just a podcast. The team discusses the recent acquisition of Coffee Over Cardio, a brand focused on wellness with a coffee-first approach. This acquisition allows Chew On This to integrate Coffee Over Cardio into its existing infrastructure, improving efficiencies. The team is excited about starting fresh with this new venture and intends to have fun with it. They also provide insights into starting a brand with a strong...
Oct 20, 2023•44 min
This bonus episode discusses Black Friday and the strategies that businesses should consider in order to optimize their sales. The speaker highlights the importance of catering to both existing and new customers, being intentional in marketing efforts, and ensuring profitability on the first order. Additionally, the episode emphasizes the need to stay updated on trends and consumer behavior, leverage budgets effectively, and position the brand as a valuable choice for customers during the holida...
Sep 28, 2023•48 min
Download our app to keep with us ( Created by Tapcart ) https://chewonthis.io/app In this episode, we are introduced to Eric Netsch, who discusses Tapcart and its impact on the commerce landscape. Tapcart is a platform that focuses on creating retention and conversion strategies for brands. They primarily target enterprise-level merchants, aiming to increase customer loyalty and lifetime value. Netsch highlights the importance of mobile web and mobile experiences in e-commerce, emphasizing the n...
Sep 25, 2023•57 min•Season 2Ep. 9
