E40. Growing the Brand

In this episode of Checking In, Rosanna Caira, editor and publisher of Hotelier magazine speaks with Mark Willis, the new CEO of Fairmont Hotels & Resorts worldwide and Yigit Sezgin, Fairmont’s Chief Brand & Commercial Officer. The two leaders speak about their parent company’s [ACCOR] recent structural changes, what those changes mean to how the company operates and runs its 40+ brands, and more specifically, the company’s plans to grow the Fairmont brand globally.