Monstrous success: How a Chinese toy sensation is thriving despite trade barriers - podcast episode cover

Monstrous success: How a Chinese toy sensation is thriving despite trade barriers

May 02, 202555 min
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Episode description

A mischievous little monster packed in mystery boxes is setting off a global craze from Asia to North America. Labubu, the fluffy, toothy toy from China, is sending fans camping out overnight and driving resale prices sky-high. How did a China-made plush punch through the thick wall of tariffs and land in America's hottest new stores, opening one after another across the country? What's behind the China-made toy's unstoppable rise?

Host Tu Yun joins Helen Han, Co-founder and Secretary General of Beijing Club for International Dialogue, Professor Liu Baocheng, the Director of the Center for International Business Ethics at University of International Business and Economics, and Subramania Bhatt, Founder and CEO of China Trading Desk for at the Chat Lounge.

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