#31 Spending $$ on Google & Facebook for your enrollment marketing with Dallan Wortham, Founder & CEO at Charter Connect

In this episode of The Charter School Insider Podcast, host Daniel Casselli sits down with Dallan Wortham, CEO and Founder of Charter Connect, to explore the essentials of digital marketing for charter schools. They discuss the importance of setting appropriate ad budgets, the differences in spending on Google versus Facebook ads, and how to determine cost per enrollment. Dallan shares practical tips for optimizing digital marketing efforts, including the significance of understanding your school's marketing needs, leveraging tools like Google PageSpeed Insights, and focusing on key metrics to maximize enrollment success.

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