@Dropbox jumps out of the background

Susan Chang manages social media for @Dropbox — that’s right, all of it. She oversees multiple accounts running multiple campaigns, answering the tough questions most of us have probably encountered: which teams should get their own handle? Who should get access to those handles? What should the investment be in community management?

Tune in as we cover each of those things, along with:

• The black heart emoji
• @Dropbox and @DropboxBusiness
• That Dropbox brand refresh and more.

We’ll also hear from Chloe Meir, a Customer Success Specialist at Twitter. Want to learn more about some of the topics she covers? Check out these links:

• Promoted-only Tweets
• Mobile App Promotion
• Quick Promote

Listen to the full episode for more tips on brand voice, managing brands-within-a-brand, and (as always) the memes of the moment.