Ep 071: Boosting Client Retention with Offer Suites with Marra McDonald
Episode description
In this episode, Melanie and Branda talk with guest Marra McDonald about the importance of building a product suite that caters to various client needs and promotes long-term relationships. Marra shares her journey from a single core offer to a diversified product suite, emphasizing the importance of understanding client transformations and cutting unnecessary fluff from offers.
Tune in as Melanie and Branda Discuss:
- Why you need a product suite
- How product suites provide flexibility (and cut down on the client scramble)
- The problem with constant launching
- How to improve client retention
- How relationship marketing is more important now than ever
Mentioned in the Episode:
Follow Marra on Instagram: instagram.com/marra.mcdonald
Check Out Marra’s SuccessFOR Mastermind: https://marra-mcdonald.mykajabi.com/successfor-mastermind
Listen to Marra’s Podcast: https://marramcdonald.substack.com/p/welcome-to-the-late-night-ceo-podcast
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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective