'Why is this on Mashable?' asks Executive Editor Jessica Coen

Mashable Executive Editor Jessica Coen talks with Recode's Peter Kafka about taking the reins of the 12-year-old site last year and how she's working to focus its writers on the stories it can do best. Coen previously spent two years editing Gawker.com and five in charge of Jezebel, Gawker Media's feminist site. She chats about bringing a bit of the Gawker voice to Mashable's writing, where the site is investing the most (video and Snapchat) and her advice for young journalists trying to break into the media business. Coen also discusses the most dramatic moment of her tenure at Gawker: The publication of a sex tape starring Limp Bizkit's Fred Durst.

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