Why did Apple ice out the most famous Apple blogger? - podcast episode cover

Why did Apple ice out the most famous Apple blogger?

Jun 18, 20251 hr 5 min
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Summary

Peter Kafka talks with Apple analyst and blogger John Gruber about the fallout from Gruber's critical post on Apple's delayed AI features. They delve into Apple's AI strategy, the company's relationship with developers and the App Store, the challenges facing the Vision Pro, and the business of running an independent tech blog in the era of Substack.

Episode description

If you want smart, nuanced insight into Apple’s products and would-be products, you turn to John Gruber, who’s been blogging about this stuff for more than two decades at his Daring Fireball site.

So in March, when Gruber announced that Something is Rotten in the State of Cupertino — focusing on Apple’s botched plans to imbue its ailing Siri service with state-of-the-art AI — lots of people paid attention. Including, apparently, folks at the very top of the Apple org chart.

I talked to Gruber about the fallout from that post. Which is pretty interesting! But there’s a lot more going on in this conversation. It’s partly about the friction Apple has been generating lately — not just about its AI efforts, but the way it runs its App Store, and the way it interacts with developers — and why all of that does and doesn’t matter.

And it’s also about the delightfully retro practice of running an ad-supported blog in 2025. That works very well for Gruber, but it seems like the new Grubers of the world are doing their work on YouTube or Substack. He’s got some thoughts about that, too.

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