Neil Vogel on turning around an aging internet property

‘It took us a while to figure out what our real value is to the universe’ - Neil Vogel, CEO of Dot Dash, talks about - ‘About.com’, and the challenges of turning around an internet property in decline. Also: building brands with real value to consumers, and how Vogel built up the Webby Awards. Learn more about your ad choices. Visit podcastchoices.com/adchoices