Channel exploration with Pascale Smith and Ashleigh Auld

Ep 1: Sonatype. Taking an innovative view of developing and enabling channel partnerships. Sherpa discusses channel marketing with Sonatype's Ashleigh Auld. Ashleigh heads up channel marketing internationally and takes an innovative, partner-first approach to enabling channel partners. In this episode, we hear Ashleigh tell us how she is not afraid of ripping up conventional channel marketing support to fit culture, partner operating models and of course to drive value from the relationships. Learn more about transforming the channel at: www.sherpamarketing.co.uk/channeltransformation