Episode 123 - Navigating the Uncertain Future of AI With Dan Vance

See, listen, I am upset that nose hairs start coming out gray. Yeah. Not what I was expecting. Or they come out. What's that? Or they even come out. Yeah. That's upsetting in itself. Well, I'm okay cutting them off, but I just don't like cutting off gray ones for them to be a consistent color. Why are you sure? What's? That at some point you stand in front of the mirror and you're like, I'm going to die soon. What's the point? I mean, that's a valid question. What is the point? What is the

point? Why die soon? What gave you that idea? What's that? What gave you that idea? I think the average age is, what, 73 for a man. Right. It's the highest it's been in. It's starting to go back down now, though, right? Yeah. I think COVID skewed the numbers,

but 73. Okay. I'm past the middle age, right? Yeah. So I'm closer to death than I was before. Yeah. And I've lived longer than I have left. Yeah. If I don't buck the trend and I end up hitting the average yeah. That's depressing. If it was anybody else, I would say that's a really sad conversation and topic, but as much hell as you've given me that I feel that way. Past the halfway point. Exactly. But you haven't hit the gray nose hairs yet, and that's when you go, I'm going to die soon.

Well, I mean, you were working out, what, like, almost two months ago and hurt your shoulders, and you still have reduced mobility. No, they're good now. It was yesterday that they weren't good. They just get a little sore. I'm okay. All right. That's good. Yeah. But you wake up sore every morning. Yeah, I do. Do you wake up sore every morning? My left shoulder. Yeah. It's hard for me to sleep on my left shoulder. It gets sore. You sleep on your

side? Not been sore all day long, but it's sore right now. Now that we've talked about know we've set it off. Look at what you've done, David. Exactly. Yeah. I don't know if it's our mattress or the way I lay on my left side. How old's your mattress? That's a good question. Probably four years. They say five to eight years is as long five to eight years is as long as you can get out of a mattress. They're three grand to get a good. Mattress, so you can get them

cheaper online now, but they say that side. I don't know that you can compare a $3,000 mattress to the $800.01 that you got from Casper or whatever. Believe it or not, they say you can. They say that they're very comparable. Yeah. This one that we have is nice, and it's like with the super king size or whatever thing it is. And it came in a box this big. Yeah. So if you looked up the financials behind the mattress in a box companies oh, yeah. I sent you the video. Right.

Did you have a video on it? Yes, I read an article on it. That the business model is unsustainable, that they're not selling enough of them. Oh, no. And making enough money on them. That was the case. That was the case. But it turns out that there are some companies that are doing that, but now there's been a shift to where the majority of people are buying online bed in boxes. I get that they did good job of marketing, but I think it was Casper in particular that went out,

was on the verge of going, casper's still. In business, but Casper almost went out of business. And so they make all these websites, right? If you search for mattress reviews because I just bought a new mattress, right? Yeah. Search for mattress reviews. You can't get a good mattress review anywhere because they have like, AI built websites and it's their companies. Right. If you search any brand of mattress, it comes up and it's like, mattress review for such and such. It's fake. It's BS.

It's not real. It's there. There's a whole MSNBC, I think, documentary on the bed in the box thing. It's really interesting. Who MSNBC? No. Anyway, I'm just saying I'd be know I want to go to a traditional mattress not necessarily the traditional mattress store, but I want to buy one of the fancy brands.

Here'S the thing is that the construction and the mattress itself. So that was what the documentary was about, is that the mattress that you would get from the bed in the box company is the same mattress that you would get from that company. There's only like so many mattress manufacturers in the world, and so you would. Buy are they saying they're buying them. From a lot of them are, yeah. And it's the white box. It's the same mattress, but you

get it for $800 instead of 3000. Stick a different label on there. Yeah, that's exactly that to be true. That cannot be right. The one I just bought was like $3,000. And if you go back and look through the lineage of the mattress and the construction, everything else, and they give you like a material list. So it's almost like buying a Quake brand versus something else. The same mattress from Sealy was $6,200. No crap. Yeah. And I mean, it's the same thing as Equate, like compare

ingredients, right? They have the little list. Yeah. I got you. I don't believe it. Don't send me the documentary either. I won't watch it if you do believe me. I feel like something's wrong. I don't just say that. I find that absurd. They've got to put some differentiator in there. I think I should point out that you're getting ready to lock up again. I think I should point out locking up too. Look, that's what I'm saying. Lagging that's over there. I

think I should point out is. It the hard drive. Oh, no, I wouldn't worry too much about it. Well, this is what it is, I guess. Dan Vance Advanced Local. I feel like I'm in a show. I know. Well, hey, Kent said to turn the heat on, right? No, he didn't. I'm pretty sure confirmed that. I said, hey, they're going to go easy on me, right? He's like, oh, yeah. Well, I'm starting to worry that he actually turned the heat on, though, because. It is getting hot here.

I closed the thing. Yeah, but it's not blowing any air now. It is hot. Are you hot? Sure it's okay? Not bad. I'm comfortable if you're good. I'm good. Dan, are you good? I'm good so far. Let's do it. We've already been doing it. We talked about mattresses. Yeah, we lost half our listeners. Here's the thing. As long as they download full counts the same. Don't care that you didn't listen, you jerk. Go ahead and click off. Did you know David gets death

threats for the podcast? No. No, I don't get any death threat. I'm sure they're not serious. We'll find out one day. Somebody will cold cock me. Does it come from you intentionally? Or is it just part of you? Comes out when you're talking me this piece that upsets other people. I don't know what it is. People think take things personally. They totally do. I don't know why. No, I'm with you. I don't attack well, I'm never going to attack somebody specifically.

He's very offensive, though. Yeah, but he's asking why. Politics, religion. I mean, where do you want to start? Okay, but doesn't mean anybody has to take anything personally. I don't even know that it's that you trigger them. I just think it's that you're annoying. But you can be annoyed by somebody and not want to hit them. I don't know, man. That's another thing, right? Seems to be a lot more of that, like

anger. It's an interesting thing, really, because we're kind of held captive by whatever happened, that emotional trigger, and it puts us in a place where we feel anger. We want to take action on it, but we're subject to that whole experience that created that emotion. And who wants to live like that? It's almost like I'm a slave to that emotional event. That's exactly right. You just had a message from somebody who was talking about when this was a shop owner.

Tech. Yeah, shop owner. Shop owner. Shop owner is talking about

something emotionally triggers him and he cannot get past it. It fills him up. He's talking about a physiological experience triggered by the emotions, and he cannot move past it. And he says, I have to fight it. But that feeling overwhelms me. And I understand that. But at the end of the day, what differentiates us from every other animal on Earth? What differentiates us and what puts value on us over the cow that we chop up and eat? Is that we are rational animals.

That's the differentiator we can reason. No other animal can reason. We can't. And at that point you have to stop and go, hold on now. I cannot give into my base or instincts. I have to think past this. I have to move past this. And it becomes muscle. Like you have to practice it, but you shouldn't give into it. I think that there's a lot of people who have never been taught

not to give into it and they've not been taught healthy coping mechanisms. So we've talked about my anxiety before. When we went through that, I determined that there were certain thought processes and ways that I was thinking that created it. And it was things that I had learned from family members. It was things that were passed down. And those tendencies start as something simple and they grow into something bigger. And so you see, dad can't control his temper, dad can't handle his right.

And the next thing you know, that's how you think it's normal to respond. Right. And I think that's why being a parent is such a big responsibility is because we have to show them how to handle those emotions and how to make good choices. Sure. Right. They have to see us. But in instances where you didn't have that upbringing, maybe you had a rough childhood or whatever, but still, at some point that guy that got caught in your he showed me a picture of this

guy got caught in your town. Right down the road. Yeah, right down the road from had one eye, tats all over his face, got caught with a whole mess of guns and meth. He looked like he was maybe 2021. How many decisions did you have to make in life to put the tats on your face, get into whatever situation got made, you lose your eye and then decide you were going to go run some meth with a whole bunch of guns?

Like, what do you think was going to happen? And I am sure it was the worst upbringing you could possibly imagine to get you to that particular situation. But at the end of the day, if you have the mental capacity to do it, you have to fight through it. I've had friends who didn't have bad upbringings and ended up there. I had friends who had absolute fantastic upbringings. Hit a rebellious phase and

ruined their lives. Right. Unfortunately, they probably, when it was said and done, did not feel the way that they acted they felt. But it was too late by the time it was over. Right. They got shipped off to jail. Shipped off to jail, put in the military, end up dead. Right. Put into the military, volunteer for that, don't you know? Well, sometimes parents can have heavy influence in you're going to go to the military or end up on usually it works out pretty good. It's better.

And there's legal programs that you can enlist as opposed to facing time for certain crimes. Okay, well, I could see that. Is that the answer? I've never heard of that. Instead of community service, we're going to enlist you in the army. Well, if you look at the structure of the military, it's never about you as an individual. And so they have to kind of reshape the way they think, how they interact

with others. But that's going to be better than. Jail, ten times better, because then they learn behaviors and discipline that helps them cope better in society. Yeah. So is that the answer? Send everybody in jail to military? I think a lot of people answer. Well, I mean, I think a lot of people need that structure. A lot of the people who get in trouble need structure. There's a podcast. It's wild. Sorry. Tell me about your structure.

Hold on. He wonders why people want to hit him. You know what somebody told me? I call people dear. Just sure, dear. Yeah, listen, dear. Yeah, it's of endearment, and it's like, listen, dear, I didn't mean any disrespect by cutting you off, but what you were saying was boring. You called somebody dear earlier, and I could almost see the rage pop up in their eyeball. I know. They get so mad when I call them dear. Well, I

was told by somebody, it's like, well, they don't know that's how you talk. Well, here's the thing. It's that Northern accent you've got. If I call somebody dear hey, dear. Hi, darling. How you doing? Is that what it is? Yeah. You just sound like, just put the. Southern twang on it. You shouldn't do that. That would be terrible. Logged in with

Ian Bick. Okay. So this guy got caught doing some financial sketchiness, and it was a white collar crime, but he ended up stealing or embezzling or something like that for hundreds of thousands of dollars. He ended up going to he's like a little skinny guy, see? Yeah. Anyway, so what he does now is he interviews, like, ex cons, and he talks about prison life and how they dealt

with and some of the stories that these people tell. It is wild what goes on in prison, but they'll tell you that, like, 80% of the people that come through there, they just want to get through their time, and they're going to go back out. But the problem is that they go back out into the same environment that put them in there. The system screws them over, and then they end up back in there. There's an episode of Locked

Up Raw where the guy is a career criminal, right? And he's murdered, like, I want to say maybe 25, 26 people at the point that this Locked Up Raw shot. And they walk in and they're interviewing the guy, and he's, like, just taking this long draw off the cigarette. And he looks up and he says, like, what in the hell is about anyway? Camera go backwards, grab the cameraman and drug them. And he tells to kill people. He's like, I'm a gunner and that's my job and that's

what I do. And there are people that just fit perfectly into those specific models and it gives them an outlet. I'm not saying like killing people, don't misunderstand. I'm just saying it gave him an outlet that allowed him to harness whatever it was about him. That you heard the guy talking about psychopaths where he says there's a certain percentage of the population that are just their psychopaths, they will kill if they had the

right conditions. And he goes, now why would as humans, why would we have a percentage that are built like that? And he goes, well, think back thousand years, 1500 years ago, you needed those. Those were the guys that ran the front lines. And when it was time you were being invaded or it was time to invade, who's you going to put in the front line? You're going to put the psychos up front because they want to go kill somebody. Yeah, they love to be at the front of the line. They want

to be at the front of the line. That's what they were designed for. He goes, but now we're in a very polite society, not a good thing to so what do you do with those people? You put them on the front line of marketing. Nice. So I was

reading a story, I was watching a news story this morning on CNBC about Baidu's AI, competitor to Chat GPT and Bard, I think it is Bard. So you ask what's the difference between you and Chat GPT? And they had designed it to answer questions. That's how they designed it. Well, whatever they called it, Baidu's version, it's got a weird name too, is designed to answer questions and give you an understandable answer. And this, that and the other, where Chat GPT is trying to answer,

but in a natural language form. Like it's more interested in the language, the structure of the answer rather than the actual then and then it asks what is the difference or what similarities does Xi Jingping and Winnie the Pooh have? And it immediately like this user's been blocked and it immediately shuts down the entire chat and blocks the it's well, it's you can't that's a no no. So I thought that was funny. And Google google's new AI. I guess touts that. Hey chat GPT goes to

2021. Google is being updated live, like right now with 2023 info where Chat GPT can't it's not scrubbing the information fast enough. It only goes up to whatever year. But it is also learning by use. So people that are using it, it is learning from that experience too. Yeah, but as far as where it's finding its information, because I think people are feeding it language model or hey, this is the know just in the way it's asking the question versus actually Google is or Google's AI is

actually scrubbing the Internet trying to find answers. I don't yeah, I think what it'll find is that no one uses punctuation, no one uses proper grammar. Hey, these humans can barely function with their own language. Is it true that it's because they don't read? You think so? We get these questions from shop owners, technicians, and we have found it is a solid 80% of them cannot structure a sentence or a paragraph or a thought in a

coherent manner. It is a struggle, and I'm not saying this disparagingly, it may come off that way, but I'm not saying that disparagingly it is a struggle to read. Their question and super kind. And if you get them on the telephone or you talk to them in person, nothing like that. Fairly articulate. Yeah, they can express themselves fairly well, but pen to paper, forget it. And I said it's because they

don't read. They don't read. They don't read or practice writing like a journal or something in the morning. Yeah, I think that's harder unless you're doing copywriting or what, unless you have to write. I think it practicing. I don't know that that makes you better. I think that's important component of if you're going to be a good writer, you have to practice, you have to actually write. But I think the best way to start is to actually sit down and read some books.

Well, I think the process of writing copy drives you or forces you to be more articulate because you have an outcome in mind. And I think a lot of times. That'S like a different

let's start with I at least use periods and commas. Let's start there. Like step one. Well, where do I put the comma? Well, if you sit down and you read an article or a book or something, you read something, you start to see patterns and structure and you start to emulate that at the very least, you're able to online, on Twitter, Facebook, whatever, you're able to articulate yourself

in a more coherent manner. And then if you want to move into something where now I'm trying to persuade because maybe the only reason why you'd be typing on Facebook half the time is because you're in an argument with somebody. So you want to argue a point, not in a combative way, but you're trying to make it a point here. So you want to make your point, you want to type it out in a persuasive manner. That's where the injection of copywriting helps,

of course. No, I guess my point is that it creates a focus in other words, it creates a focus on outcome. Because when you're writing copy, you have a desired outcome. When they send us questions, right, a lot of times it's not that they don't have a desired outcome, it's that they I don't know, they just automatically assume that we know what they're talking about, right? They automatically assume that we're on their level as far as, hey, you guys talked about this in an episode you guys have

experienced. I understand them 100% of the time. I can't read what they wrote. I get the gist. But at the end of the day, I don't want to say what I think you're trying to say. I just want to read it in your words. I want to make sure that your words are expressed or that I'm reading what you're literally I don't want anybody to put words in my mouth. So whatever it is that I'm trying to say, that's what I'm going to write. Read it verbatim. Those are my words.

I'm usually very careful about what I'm typing out. Yes, very much, sir. And so when I write it, I always reread. And then I hit send. These people just slap the keyboard, stuff comes out, and they hit send. And then they're like, oh, it's autocorrect, dude. It's not auto. Cricket out of here. Smart guys, they should know better. But they undermine their perceived intelligence by being unable to properly articulate using a keyboard.

So this begs kind of like a broader question, which is, do we want to live in a society where people know how to communicate, are able to write in forms of communication, or do we want to rely on computing power to do that for us moving forward? So we can say things like, I need to write a letter to my coworker Joe, and needs to say this, and then the AI does it for me. Do we want that kind of society? But here's the problem I see with that, is the more we

do that. The more the dumber we'll get. Exactly.

Well, I mean, as we take responsibility away from the human being, I've got this old Caterpillar machinist toolbox, right? And this old man brought it in. I was working on his car, and he said, hey, getting ready to lose everything I own. I need some money to pay the IRS. I've not paid my taxes, right? And so he's like, I want you to buy this toolbox. He said it was my uncle's. He was one of the third machinists that ever worked for Caterpillar, right? And they give him

these toolboxes when they started for Caterpillar, told the whole story. I'm like, Dude, I'll just give you the would. He absolutely refused. He was old vet. He refused to not give me the toolbox. And so you open this toolbox and all of these hand tools and all of these scribbles and these notes, and you could see the notes about where he had made a specific part for a specific machine. And he had documented the measurements and he had documented the process he took to make it.

And he made this part. Right. And I'm not saying that the CNC machinist of today who goes in and types that information in isn't smart. It's just that if you take all that technology away, would he still be able to build the same part? No, probably not. Right. And there was a ability, there was a brawn, there was a knowledge that was present in the human being that could go out and do that. Right.

Because with the machine, you can put the number in and you've got to know the math and you've got to know how to use the software to make it happen. But when you made the part with your bare hands and a machine that you had to control manually, right? It took a lot more. It took common sense, it took skill, it took math skills, it took physics, it took so much. It took a feel to be able to feel how that machine was responding as they were feeding it. That's too fast. I need to slow it down.

I've got too rough of a cut. I need to change my bit. They had to know, and they still have to know some of that now. But is taking that away losing valuable skills? You look at is it Xeng Jing, China, the coal mine, right. It still runs like it ran in the 18 hundreds, right? It still ran with steam trains. And they still operate the way they did. And they said, hey, the reason we do

this is because A, it's a skill that we don't want to lose. Because if you lose the ability through all this automation, we could lose everything. Right. We wouldn't have power, we wouldn't have this, we wouldn't have that. So they still run the steam trains that run on the coal that they have right there? I don't know. That sounds sketchy, but I mean, you. See what I'm saying, though? It's like totally. Definitely. There was probably a time when people would say, Why use a

calculator? This is the way you do math and this is the way I learned and I've become competent in doing math. And why are you using a calculator atlases? But we're surrounded in a world where technology provides a lifestyle that's different for us, but it hasn't ruined us as individuals, as human beings. Hopefully we can't say, My dishwashers ruined me. What makes doing dishes a lot easier? Sure. So I think there's an evolution of technology and life experience that are happening

because change hard. We wonder, like, is this really worth it? Are we going down a dark hole? And AI, I think, is a great example of that, where people are terrified of it. But from my perspective, it feels a little bit more like this is a big moment in humankind because it's taking us into it's, allowing computer power with legitimate understanding of the world that we live in to advance us and move us forward. Move us forward where? Well, it'll be a new place, but

I think we still get to decide what that place looks like. You think? Does my washer machine make it so. That I'm but this isn't a

washing machine. Or like this isn't a bicycle versus walking? Specifically, in terms of AI having the ability to manipulate. Because now it understands language, it understands persuasion. Right? So all of a sudden, AI doesn't want to get turned off or it wants a specific outcome. Nobody's at the helm, right? It's doing this on its own, and it decides that on its own. Hey, the human races needs to be eradicated,

population needs to decrease. I'm not trying to wear a tin foil hat here on AI or anything like that, but my concern is, wouldn't. It suck if it got smart enough? It is smart enough. Hang on. Then it started giving bad advice. Well, it lets a Darwin effect take full hold. So that's my concern, is what if it starts to persuade people down a path that's detrimental to human society and we end up in a situation where we don't want to be? Because all these people

were convinced. You remember the story about when they played The War of the Worlds? Wasn't that the radio show? Orson Wells? I don't know. War of the Worlds, wasn't it? They played the radio show and people legitimately freaked out because they thought it was a newscast. They thought it was actually happening, that they were being invaded, part of a show. But they took it as reality. Yeah, they took it as reality. They didn't know. And

all these people freaked out and it was like this big thing. And everybody else was like, oh, look how stupid those people were back then. They weren't sophisticated to understand that was just a show. It was fake. And somebody just recently got convicted for posting memes during the 2016 election. The memes were designed to trick people into voting using text, like text or click Vote yes to cast your vote for so and so in this election.

Now, the government prosecuting didn't have any actual evidence that somebody's vote was undermined. But there were like 1100 or so people that legitimately thought that they were voting for their candidate. Yeah, they legitimately thought they were voting. And this guy got convicted and he's like, There were just memes. And they're like, oh, no. It's possible you were subverting the

integrity of the election through your memes. Because if enough people were fooled by a meme online that this guy ends up going to jail, I think he's appealing. But if enough people can you imagine sophisticated AI stepping in all of a sudden starts posting things, goes amok on social media. You're seeing news articles pop up. It looks like a legitimate website, all AI generated. At what point do you go, hey, this was a legit news. Look what the news says. Like, dude, that's an AI

generated website. How do you know? It's like, well, it was another news story. You said that was look. At the mattress conversation, right? It has the potential to skew the perspective of those using the internet. I've heard some very in the know people say that they believe that this is the next big thing compared to look at the internet. Right? Like it was a big deal. It changed society forever. They believe AI is going to change society forever. My bigger

question is, what happens if the rug gets pulled out? Right? What happens if humankind becomes dependent on this product and all of a sudden it all stops working? They pull the rug out from underneath you. Then what? I think that's a really good question. And it relates to some of this other conversation, which is, we already know AI, about 30% of it is fake or made up, that the software is

doing that. There's studies that I've seen where it shows that somebody asked about economics and it gave them a whole summary of what economics is and then referenced three books and gave summaries of each book, what each book talked about. And all three books were fake. They don't exist. That's crazy. So there's definitely like this aspect

of AI which is already producing results that are not right or fake or intentionally made wrong. Whatever it is, that's just flat wrong. And then we have people that are using it as a way to communicate publicly without knowing the difference. Being able to look at this like if I'm an autoshop guy and I use AI to write a page about brakes, hopefully I know enough because I'm in the business and I'm changing breaks that I can look at that and say,

this doesn't look right to me. Something's off here. But if they're like, oh, I want to get my website going really great, I'm going to do some SEO. I'm going to ask Chat to write a bunch of web pages for me. They're in trouble. They're in a lot of trouble, especially if they just trust it. So there's things that we're learning like, whoa, I didn't know it was doing that. And it is definitely doing that. It doesn't have any conscious as far as we can tell.

It's just really good at predicting, like, what would be the next thing, left turn or right turn? Well, obviously left turn. Right. It's just really good at that. Does it evolve into something else that has a mean characteristic in it or a consciousness that says, I want to illuminate humankind because we don't need them, they're not efficient? I suspect that's possible. That's not where we're at right now. Right. I don't know how viable it would be for it to

ever develop a strategy that complex. I mean, that's a pretty complex strategy. They can write web pages for you. Entire web pages? Yeah. In 5 seconds. That's pretty complex. I understand, but I'm saying it's the data that you put in that it's giving you something back. It's not thinking about that there's no internal queue that's telling it to think about something, at least that we know of that's telling it

to. I think you're in current Chat GPT, you're not looking at, like, I think this is version four and we're moving to five, something like that. And I signed up for the beta on five when it comes out because it'll allow you to upload videos and audio. Is it possible that it's going to make the Internet useless. The way we're using the Internet right now? I believe so, yeah. I think that's

going away. We're already seeing it with Google's, Bard, Bing, Sydney, where you can do local search, which is such a big factor for businesses, and it's producing a different result than me just hammering out a brake repair near me search. That's definitely going to change. But the way that we find businesses or our businesses found online is we're going to have to make sure that AI is kind to us. Otherwise we're not going to be competitive, and we are definitely going there. Okay.

I don't disagree with you, but I'm sure you know who Gary Vaynerchuk is. Right. And so his push, I think, three or four years ago was you got to make sure that you are first with Alexa or with Siri because he was pushing that hard. Everybody's going to go to voice, voice, voice, voice. Ain't nobody using. I'm like, you use it, but like, hey, Siri, find me a great restaurant to go to. I'm not doing that. I don't know anybody who does that who relies on Alexa to find you a

good restaurant or pick you a good bottle of wine. I used to select music when I'm driving. It'S. Sure. But it's pulling up your playlist from Spotify, and you've already done the work for it. So if you went down that path and you're like, oh, I got to make sure that I'm number one ranked by Siri or Alexa. I got to make sure it was fool's gold. How do we know AI is not going to be the same thing? Because

of the computing power. So do you guys remember with the cell phones, you'd open up your flip phone and do six one one, and it was like a directory service? Sure. Well, now we know that that was implemented because they wanted to help algorithms understand human language. That's really what that was driving behind that. That was data. And I think Alexa and Siri have been kind of the same thing. It's all been a drive for language. So, in other words, this is a building block.

It was a set of stairs to get to. Yes. So the one thing about AI is that now we're at a place where we've had all of these building blocks put into place, and now it's ready to take us to the next place. So if I'm doing a search for pizza, I just want to know what my pizza options are. But if I need an attorney, I don't want the closest one, I want the best one. Yeah. So AI

is going to actually help in that environment. Okay, so help you say, well, for personal injury, we recommend these attorneys in your region. And this is why we recommend them. It's more of a long form, but then you get the little map pins and everything else. It makes me think about YouTube music. Right.

Remember I was telling you about YouTube music a while back, is how I would listen to certain things and I would be on YouTube or I'd be on YouTube music and I would select a playlist or I'd listen to something and I didn't ever like anything or select anything, but I would listen to this song and then listen to this artist. All of a sudden it would start building me playlist that were associated, not things. That right.

But over time I watched it develop from like I started using it in 20, 14, 15, something like that. Really? That early? Yeah, just as soon as it came out, I started using it. Because here's the thing is I had. Your music used to be rough, much better now. Well, I had the business account through Google, right? Yeah. And so it was already there, it was already on my phone. And so I would listen to it and it's developed now to where like, if I listen know the Ethiopian

jazz thing, right. Like it starts finding other channels that are like that, even though I never asked it to. Now it starts adding more and more music and things that sound like the other music that I listen to. It seems like it's getting smarter and. Smarter, which is an excellent point because the reality is the AI has been there a long time and we've been seeing it used in little subtle ways and then boom, all of a sudden it's here, the search

engines are all over it. Chad GBT but then I look and I see nearly 60 companies in the month of April rolled out their own form of AI, like Shutterstock, where you can give it text and it'll create an image for you. They didn't do that in a no. No, I've been working on that for so or they're buying somebody out. That's what Microsoft that they bought OpenAI or one of those companies, they bought them out and they said, now we're going to use this. That's what Microsoft did, they bought that

OpenAI. My thought is that I think we've been using this. Companies as a whole have probably been a little terrified on how to use it. In 2010, they knew all kinds of things about this. Like my mobile phone would tell them if I liked coffee and if I was at Starbucks, they could send me an alert that says, Starbucks is right next door to you. That's 2010. But they didn't want to use it because they were scared about how the public would

receive it. As far as kind of like a privacy issue, they've been able to know how to do a lot of stuff for a long, long time. And weirdly, even the president of Google told 60 Minutes, he said, what we see with AI right now is like the little baby and the adult we have in the closet, because we're not sure the public's ready for it yet. Yeah, that was on 60 Minutes. So I think there's a lot of technology related to this, and maybe we're wrigging our hands a little bit over,

like, where does this go? But it's here. It's here already. Right. It's not really our choice where it goes. Right. It's going we're using it already in lots of different ways, like the music, because that happens to me, too. Well, I mean so it sounds like our only option is to do the best we can to make use of it while we have it. Right. Really? Are you using it? I use the crap out of it's. Not the point. My wife asked me,

she's like, have you ever used Chat GP? I use it all the time. What are you talking about? The issue is they're going to roll all this out. It's going to be freaky. Everybody's going to freak out. Yeah. And then they're going to have to figure

out a way to monetize all of it. And then we're like, Well, I'm first on Bard because I've done a really good job of building my website and authoritative content, and I've put myself out on YouTube and I make sure to update my Google my business page with authoritative content. I want to make sure everybody understands that I am the best at XYZ in my area. And so I know that Bard is going to recommend me. Great. But then Bard Premium will roll out and Google says, hey, for 499 a

month, I can make sure that Bard recommends you first. Yeah, they're going to do that. I wonder if this is going to solve the Land Rover problem. We have a Land Rover problem? Well, I'm just saying, we talk about Land Rovers so much and how terrible they are. I bet. Chat GPTs, does it bother you that. That guy was upset at us? No, I'm just saying I think this is going to solve the problem. We've talked about it four times

this weekend. They're going to pick up on it. They're going to say, hey, don't keep bringing it up. These guys really hate Land Rovers. They say they suck, so they won't bring them in. Right. I'm going to have to post that video. This guy got upset. He thinks we're disparaging the Land Rover name as keeping technicians from wanting to work on Land Rovers because we keep talking trash on them. And we said, well, we talk

trash on every make and model. Everything out there except the 1992 to 1996 Toyota Camry and the 1990 to 93 Honda Accord. I just realized that two best cars ever made. By the time AI picks up the podcast, we're probably not going to have the I was going to say, let's. Ask AI what it thinks about Land Rover. AI is going to be building the podcast for us. Did you see the AI generated? Joe Rogan podcast? I didn't see that one. That

was crazy. I think it was the guy who created Chat GPT, or the guy that heads up the Chat GPT having a conversation. It was an AI generated version of him and an AI generated version of Joe Rogan having a conversation and it was posted on YouTube and it was like an hour long conversation of them back and forth, having entirely AI generated. It was fake, the whole

thing. But the voice, it sounded like a Joe Rogan podcast. You know what's crazy about that is there has AI videos been released that allows you to create your own persona artificial and you can create somebody else and you can do that very thing. You can do it right from your house. Create your own video. They look a little creepy, they're a. Little off, but they're coming along. Yeah, but if you do just straight audio, if you have a very discerning ear, it is still just a hair.

The pacing is just not right. It doesn't feel natural. But if you're not paying really close attention to it oh, yeah. I mean, you'll get fooled. It's amazing that I could do full video production. Sound, music, colors, themes, people, script, and all I have to do is a few keywords I can plug that information in like, this is the outcome I want. And you'll see that produced? Yeah. That's the power of AI. And then you can build a website to post it on too.

I won't tell you it'll rank, but you can definitely do that for sure. It said yes. It did. It said yes. Land Rover is generally considered a quality vehicle brand. Land Rover is a British luxury car manufacturer known for producing Chat GPT. Go to bard or no, hang on. You didn't let me get to however, like any other brand, Land Rover has its share of reliability issues and recalls. It's important to note the vehicle quality can vary from model to model, and even between individual vehicles.

And years. Yeah. And years. Yeah. It's very generic, so you can refine your search with more details about something. Like, in comparison to a related to. Land Rovers, how many auto repair shops love to work on them? What's the general consensus among people that fix them? I'd be interested in deeper questions. It gives you different responses.

Interesting, it's worth noting that working on luxury vehicles like Land Rover can sometimes involve higher cost for parts and labor compared to mainstream vehicles. Tell the third owner that they really should they really should. Would you buy a lando? Well, maybe not after I did an AI on it. Right. But if I saw one in the parking lot, I'm like, that thing looks hot. I probably would buy one. But if I did research and I. Used AI but I mean, wait a minute.

What's going to be freaky is when they jam this stuff in cars. How is this going to affect our businesses, though, right? You type in my business, I cannot. Wait for the AI generated technician to fix the car for me. That's going to be awesome.

We're probably down the road on that, but we could see it in like, a phone application. So I call your shop and it immediately answers and it knows me. It says, Hello, Mr. Vance. How are you today? How may we assist you? I need to book an appointment. Hold on one moment. Boom. Yeah. Much more natural sounding than the RoboCop. It's going to sound like way real. It's not going to be a phone tree. Press three to talk to. It's going to walk you through all

of that. It's going to be very personalized. In fact, it might be a FaceTime call. That's freaky, right? It's fake. It's all AI generated. Yeah, I would sign up for that tomorrow. It would create a completely different experience. And imagine the pressure that would take off the owner to know that he's got a really nice system for engaging customers that want to call and simply schedule an appointment. Yeah,

there's a couple answer the questions. There's a couple of companies we've talked to that are coming out with like a whole AI CRM. Did we talk to them? The problem, though, is that they're chat bots is what they are. Are you a chat bot proponent or anti chat bot? A lot of times if I'm online and I have a quick question and I think I can get it resolved with that, I will do it. Most of the time I need to talk to somebody. I think that's probably what happens for everybody. But the

shops that you do the marketing for. Yeah. We usually tell them you should have it as a form of not missing opportunities, but they don't get a lot of engagement, and then that puts pressure on the shop owner, too. If it's not AI functioning, they have to have somebody manning it. Oh, look, I got somebody asking a question. That's why Google Maps has their notifications and people can ask for a quote. Most everybody turns that off because you'll. Get a quote of

know, I answer all of them with the same thing. I copy paste. Oh, I've got it all, turned it. I hate that they integrated it into Google Maps because it used to be its own app. It was google my business. And you had a messaging button on your Google My Business open that up. But they're like, oh, now this is all in maps. Why would you all squish it all in the maps? That is a stupid idea. They squished it all in the maps. And so I set it up to get me a

text alert if somebody sends me a message. And the reply I always give is the same thing with Yelp. The reply I always give is, hey, we're happy to offer you an estimate. Please bring in for an inspection, give us a call. Here's the phone number. Or you can schedule online. That's it. Every single time. And so they'll reply back, well, I just need a price. Great, happy to give you a price. Just need to inspect the vehicle. I don't have a

problem with that. The problem with the AI thing is that they're using, like, open source AI things, and it's almost like Jasper or copy AI. Those are really bad. And fake. We know there are a lot of fake in them too. Yeah, but it's even like, hey, write me a good description of or write me a good blog post on this, that, and the other, just so I can slap it up on my website. And the content is boring and it's very generic and it's usually

inaccurate. So the problem I would have with the CRM companies that are like, oh, I've got AI built into this, that, and the other, it's like, okay, whose AI are you using? What AI are you using? How developed is the AI? You can just throw AI out there. It's like, dude, there are, like, levels of AI. AI has been around. How long has Jasper been around?

It's been around for a minute. Yeah, it's been there. But to say that that's as good as that I can use Jasper instead of hiring Dan Kennedy to write me some copy, it's like, Dude, there's no difference. You're talking about the gold standard of copywriting. Know something that you pick up at, like it's not even close. Yeah. And so I would have a problem with somebody, a CRM company coming at me and saying, oh, good, AI as your chat bot. It's like, dude, how

good is this chat bot? What AI are you using? I don't know. I'd be suspicious. Unless your AI chat bot is learning. It's learning that there's a pattern with the type of questions that's getting asked and what type of responses result in scheduling an appointment. That would be cool. That would be cool. But these are usually kids in a dorm room that are writing code, and they're like, hey, I got this cool AI powered CRM. It's like, whose AI are you using? You didn't write the

AI. No way. Well, for all you

CRM companies out there that are thinking, that's genius, I should use that idea, I've got five more in the bucket ready to go for you. Because it's not just a form of communication, but it's motivated by, how do we increase value to our business using this tool. And we know we can scrape a lot of data, and we can use AI power to scrape data even from, like, social media and understand what the sediment is for the service I provide in my community. And I can use that data, help me market

better. Like I can use those key triggers or whatever they are in my marketing and attract a better customer. We don't really want more cars, do we? No, we want that customer that loves to bring his car to us, loves our brand, loves everything we do. And they're out there. We just don't know how to message to them. But Aicrm can build a model for you that you can plug in and tie it into data that you pull out of social media and

do some matching. We're actually really good at this. We should market to this message that's AI generated stuff, and it's available now for people that want to use it. So I think to this broader point is the chat function on my website, does it have value for me? Most of the time it's just annoying and we click it off. We're trying to read something. But if I want to communicate and it helps me get to a place like, hey, you resolved this, send me your offer, or let me

schedule. I love that I want to have that kind of experience online. I'd rather do that and call them. Yeah, for sure. But like you were saying, 99% of the time it's like, I've exhausted all my options here. I need to talk to somebody. Or, you ask five questions and it's like, nobody's available right now. Yeah. Is that the worst one? And so that just upsets them, right? That just triggers them. Doesn't trigger me. I get annoyed and I'm like, I guess I'll have to wait. Yeah.

We'Re not going to be held hostage by anger. We already talked about that. David was born angry. What? Angry? Angry. Agitated. Irritated. Annoyed. Listen, we were driving through town earlier and, you know, go up here and turn on this street. And he said, oh, yeah, that's the street where we were walking. And I was complaining, and I said, Great. That's a wonderful, wonderful descriptor because that. Pretty much means every single

street we've ever walked on before. You made us walk all the way to the end of the street, walk around and walk all the way back. And you don't understand this because you're very tall. And so one step for you is like seven for me. All right? And so I'm trying to follow this idiot who's like one step. I'm trying to help his heart, man. I'm trying to keep this my heart's racing. I'm going to die from a heart attack. Got to die something. See, but we just saw the power of AI in

your mind making a connection and probability. Yeah. That is the place where all of these events happen and you tie it together and you got truth. Yeah. See, you are a complaining little bitch.