269: Gerardo Luera - Summer 2021 Branch Manager Champion

Gerardo Luera is a Senior at Oklahoma Christian University where he is studying Marketing and Management. He’s a first generation college student who was born and raised in Lubbock, TX. Gerardo started selling Cutco in the Summer of 2019, and advanced to Branch Manager in the Summer of 2020. His branch in Wichita Falls TX was #16 in the Nation that Summer. In 2021, Gerardo balanced finishing school in person in Oklahoma with getting married in May and opening a branch again, this time in his hometown of Lubbock. Overcoming a slow start and a large deficit in sales, Gerardo’s Branch team finished the Summer of 2021 as the #1 Branch team in the company, winning the prestigious Silver Cup. Gerardo is a great example of the kind of fine young leaders being developed in the Cutco/Vector Marketing organization and the Lone Star Division.

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