075: Mike Dawid - Building A Unique Personal Brand

Mike Dawid is better known to most people as “Cutco Mike." He has established a loyal following of over 10,000 customers, and among that following, Mike’s name is synonymous with Cutco. He is on the forefront of innovating ways to promote and brand his business by providing a different, unique experience for his customers. Over the years, he has become one of the top all-time sales reps in the 70+ year history of Cutco. He lives in the St. Louis area with his wife, Rachel, 2 young sons, and a third child on the way.

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