Launching A Product - Apple's new Vision Pro headset

CJBS Marketing and Decision Sciences Faculty Vincent Mak will talk about the theory of marketing applied to product launches. And we will use a live case study to see how well the 4 Ps or Roger's 5 Factors explain Apple's decisions related to the VisionPro headset. Join us to learn about product marketing and discuss answers to these questions : whether US$3499 is too high a price for a mixed reality headset; what were the words missing from Apple's product launch? Why did Apple emphasise certain use cases? And many more.