EJM 112: Creating Impact Through Transparency 🎭 with Rachel Pedersen

Today I had the pleasure of talking with Rachel Pedersen. Rachel is a social media strategist who’s an expert in all things social media, empowering businesses with strategies that support massive, needle-moving growth. In this episode, Rachel discusses how she figured out how to manage her growing business, understood that she needed to impact people, and created an outlet to express silliness.

By the end, you will learn how to apply consistency to your business, take responsibility for mistakes, and find a way to impact people. Enjoy!

Follow Rachel on Instagram -- @themrspedersen

Follow Rachel on Twitter -- @TheMrsPedersen

Connect with on her Facebook Page -- https://www.facebook.com/the.mrs.pedersen/

Connect with Rachel on LinkedIn -- https://www.linkedin.com/in/themrspedersen

Catch Rachel on her website -- https://rachelpedersen.com/

Subscribe to Rachel on YouTube -- https://www.youtube.com/channel/UC4p2nJb-8j9IjVOhrlTUmWw

“They need real in the face of so much overly polished photo shoots…. They just need to see what truth looks like.” – Rachel Pedersen

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Episode Summary:

In this episode, we will know:

• Why Rachel started two businesses at the same time
• The challenges she went through during her business’ massive growth
• The importance of consistency
• And much more!

Timestamps:

• [01:50] Her background story
• [02:45] What made Rachel decide to tackle her business through two different angles
• [07:20] The catalyst to Rachel’s mass following
• [09:33] Having a shift in the marketing space towards transparency
• [11:00] The low points during her shift of massive growth, and how she has been able to get over them
• [17:15] From being the bottleneck for everything to taking responsibility for everything
• [21:00] Learnings from growing with her husband in the business
• [22:50] Battles fought when Rachel handed off control to her husband
• [25:20] The four D’s: Do, Delegate, Defer, and Dump
• [26:45] Figuring out what her roles would be as the business grew
• [28:53] What Rachel’s days look like
• [33:05] Learning what Gary Vee’s words for her meant and realizing that impacting people was the purpose of doing things
• [38:00] Rachel’s love for creating
• [40:00] The importance of having an outlet to express silliness
• [42:41] Diversifying when your business is successful in the notion that organic reach is starting to be more difficult and challenging
• [43:40] How having low-maintenance friendships has been key for Rachel
• [45:30] Choosing the right...