Busy Isn’t Better: Investing Time Where it Counts

Ever feel like your day is running you instead of the other way around? In this episode of Change Starts Here, host Dustin Odham explores one of the most powerful tools for effective leadership: the Time Management Matrix. Learn how shifting from spending time to investing time can unlock long-term success—for your team, your students, and yourself.

Dustin unpacks why quadrant two (important but not urgent) is where the most impactful leaders thrive—focusing on reflection, planning, and relationships. He shares practical, high-leverage ways to invest time in teacher development, school culture, and personal well-being to create a ripple effect of positive change. If you're ready to stop reacting and start leading with purpose, this episode is for you.

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If you want to learn more about FranklinCovey, visit us at https://www.franklincovey.com/solutions/education/

Host: Dustin Odham, Managing Director at FranklinCovey Education

Timestamps:

(00:00 - 01:16) Introduction

(01:17 - 04:53) Time Management Matrix

(04:54 - 08:04) Spending Time Vs Investing Time

(08:05 - 09:19) Making the Most of Your Time

(09:20 - 09:45) Closing