"Navigating Pricing Changes" with Thibaud Coudriou

On this episode of the Change Management Executive Podcast, we're joined by Thibaud Coudriou, who serves as the Senior Director of Strategy and Revenue Management at 24 Hour Fitness. Thibaud talks about how he and his team have planned and introduced pricing changes to satisfy new members and current members alike. He also discusses the importance of company culture and its positive effects on loyalty to an organization.