#14 How Leading Companies Use Pricing as a Growth Lever with Brendan Dell
Jun 24, 2021•41 min•Season 1Ep. 14
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Episode description
Pricing and positioning is often thought of as the domain of marketers and sales teams. But both have a huge impact on finance, and CFOs need to know the process. We spoke with consultant and pricing expert Brendan Dell about brand and positioning as key growth levers for high-growth companies.
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