In this episode of Planning Aces , three forward-looking finance leaders share how they’re transforming planning and forecasting inside their organizations. CFO Kevin Rhodes of Extreme Networks discusses the dual lens through which he evaluates AI—external monetization and internal productivity. Brendon Sullivan, CFO of 2X, reveals how a post-PE investment reality check led him to pioneer a weekly reporting cadence to drive faster decision-making. Meanwhile, Gabi Gantus of Mytra AI draws on her ...
Mar 28, 2025•46 min
It was a pivotal moment Brian Robins tells us he’ll never forget: stepping onto a makeshift stage to address some 400 employees just minutes before a key 8-K filing would publicly announce the potential sale of a major business unit. The room bristled with anxiety—people worried about their jobs and the future of the company. Robins recalls that, instead of relying on scripted talking points, he spoke from the heart and vowed to keep everyone informed as events unfolded. By offering that opennes...
Mar 26, 2025•47 min
Tim Arndt still remembers the urgency in the air when AMB Property Corporation decided to merge with Prologis at the height of the financial crisis. It was, as he describes, “a merger of equals,” but Arndt tells us that, in the end, it was the legacy management of AMB that would lead the newly formed Prologis. The “equal” nature of the deal belied a deeper reshuffling of leadership, with AMB’s team rising to steer the new entity and Arndt finding himself on the CFO path. Fresh from this integrat...
Mar 23, 2025•49 min
It was a moment that would shape Erik Swenson’s approach to finance forever. As a co-op student at Northeastern University, he found himself in front of a room full of engineers, presenting financial metrics he had carefully compiled. When the meeting ended, one of the engineers approached him and said, “That was interesting, but it doesn’t mean anything to me. I make the product.” The comment struck a nerve. Driving home that evening, Swenson couldn’t shake the realization—numbers alone don’t d...
Mar 19, 2025•56 min
It was a moment of “shock and awe” that Jason Lee says shapes his strategic mindset. Soon after joining Square, he discovered a major partnership with Starbucks that was quietly bleeding millions of dollars and threatened Square’s financial runway. “We had to swarm the problem,” Lee tells us. The team renegotiated terms and preserved the company’s stability—a crucial lesson in vigilance and swift action. Lee’s path to that pivotal juncture began in investment banking and private equity, where he...
Mar 16, 2025•58 min
The moment 2X secured private equity backing in March 2023, CFO Brandon Sullivan knew expectations would shift overnight. “There’s gonna be a press release,” he remembers thinking. “Our new PE partners will open up a treasure chest of relationships for us—we need to be ready.” In anticipation, Sullivan and his team ramped up hiring, ensuring 2X had the supply of talent needed to meet the expected surge in demand. But in the six months spent navigating investment negotiations, pipeline oversight ...
Mar 12, 2025•49 min
Stuart Leung had occupied the CFO office at Flexport for only a few months when he realized the supply chain management company’s growing margin pressures stemmed not from a single root cause but from many. From pricing misalignment to invoice errors, Leung had compiled a lengthy list of snags. Along the way, he began empowering the people closest to each issue to drive the necessary improvements. By implementing more than 15 “big rock” initiatives—tracked through monthly reviews—Flexport rapidl...
Mar 09, 2025•55 min
Trintech CFO Omar Choucair is increasingly turning to AI as a strategic advantage—building teams, refining data “plumbing,” and automating time-consuming processes. His strategic mindset, honed by years of thriving in unpredictable environments, drives him to embrace AI as a catalyst for operational efficiency and transformative growth. Choucair tells us that his approach centers on leveraging AI to unlock competitive insights, streamline decision-making, and propel Trintech ahead in the rapidly...
Mar 05, 2025•46 min
It was an impromptu meeting Gantus will never forget. One day at Tesla, the company’s then-President of Automotive, Jérôme Guillen, pulled her aside, whispering about a decision Elon Musk was leaning toward. Guillen—who led the automaker’s push for production scale and supply chain agility—believed a different path could better serve the company, but needed someone with operational and financial data at her fingertips. “Let’s go talk to him—just you and me,” Guillen said. Standing before Musk, G...
Mar 02, 2025•44 min
On this episode of Controllers Classified, host Erik Zhou sits down with Brad Silicani, COO of Anrok, to talk about his journey from Big Four accounting to leading operations at a fast-growing tech company. The discussion begins by covering Brad’s transition from audit to client side, and highlights the myriad of roles he held at Dropbox. In his time there he was Controller, tasked with landing a sound revenue recognition method, Head of Tax, focused on developing the right international tax str...
Feb 28, 2025•39 min
It began with a tense stretch of weeks that Bill Koefoed tells us he won’t soon forget. As OneStream’s CFO, he was juggling the details of going public when a small AI startup called DataSense caught his attention. “We didn’t even have a formal corporate development function,” Koefoed explains, but he threw himself into researching the opportunity. There were skeptics—some board members questioned the timing, while others worried the acquisition might be too costly. Still, the numbers looked pro...
Feb 23, 2025•42 min
It was a puzzle that John Wilson simply couldn’t resist. Intel had long sold processors to the federal government on a commercial basis, but the rising importance of High Performance Computing (HPC) demanded a new approach. Undeterred by the maze of federal acquisition regulations, Wilson volunteered to stand up a dedicated government unit, a move that he tells us helped unlock cutting-edge HPC research. The work took him to the edges of “bleeding-edge technology,” even if it also meant navigati...
Feb 19, 2025•54 min
It was a phone call Amy Butte tells us she will never forget. Lifting the receiver, she heard the familiar voice of her father—an accountant who had always championed her career. But this time, his words were tinged with a curious mixture of praise and amazement. He simply couldn’t fathom how his daughter, who had taken only one accounting class, was now the CFO of the New York Stock Exchange. “Finance leadership is more than numbers,” Butte reminds us, explaining that, for her, success hinges o...
Feb 16, 2025•42 min
In this episode of Controllers Classified, Erik Zhou sits down with Karen Wu, the Chief Accounting Officer at Clari, to discuss the role of accounting in a company’s exit strategy. The conversation starts with an overview of Karen’s time in Transaction Services at PWC, where she helped a myriad of companies prepare for IPO - including Alibaba, the largest IPO in US history. Drawing on those experiences, Karen covers the reasons why a company may look for an exit, the types of exit strategies, an...
Feb 14, 2025•43 min
Ashim Gupta, who has evolved from a pre-IPO CFO to now serving as both CFO and COO, is busy redefining the role of finance in driving growth and innovation. Initially focused on strict financial discipline, Gupta’s responsibilities have expanded to integrate long-term growth initiatives with day-to-day operational execution. In our discussion, Gupta explains that funding AI projects at UiPath is guided by a rigorous evaluation framework. “We assess every project based on scalability, efficiency,...
Feb 12, 2025•39 min
Like many seasoned finance executives, Damon Fletcher saw Snowflake as a game-changer in cloud-based data management. While a senior finance executive at Tableau , he championed its adoption, recognizing its ability to scale analytics and streamline enterprise data operations . But he also discovered a challenge familiar to many finance leaders—the hidden costs that come with cloud consumption-based pricing . At Tableau, Fletcher tells us, the company’s Snowflake costs grew exponentially , mirro...
Feb 09, 2025•41 min
Early in his career, Lior Maza chose to immerse himself in smaller, venture-backed startups instead of large enterprises—a move that exposed him to an array of responsibilities, from fundraising, recruiting to crisis management. “When you’re in a small team,” Maza tells us, “you end up doing everything, and that’s where the agility mindset really takes root.” Years later, after honing his skills in larger organizations, he joined Priority Software, an established yet agile cloud ERP firm. Under ...
Feb 05, 2025•56 min
Bill Korn approaches board leadership with the same strategic, forward-thinking mindset that defined his CFO career. He believes a board member's role extends beyond governance to actively supporting company growth, shaping financial discipline, and guiding leadership teams through inflection points . Bill prioritizes long-term value creation over short-term gains , leveraging his M&A expertise, IPO experience, and global operations knowledge to help companies outmaneuver larger competitors....
Feb 02, 2025•1 hr 9 min
In this episode of Controllers Classified, host Erik Zhou sits down with Jeff Arensman, Controller at Bloomerang, to cover two important topics: building a finance function from scratch and the role of finance in acquisitions. For Jeff, the two are inextricably linked at Bloomerang. As the first finance hire at the company, his first task was supporting an acquisition that needed to close in just three weeks. He then quickly turned to building a strong foundation for the accounting and finance p...
Jan 31, 2025•42 min
For Matt Collis, CFO of PairSoft, storytelling is more than a skill—it’s a strategic tool for aligning teams and scaling businesses. Whether leading acquisitions or guiding cross-functional teams, Collis uses financial narratives to clarify priorities and inspire action. “Someone has to be the storyteller,” Collis tells us, emphasizing how framing financial data in relatable terms helps drive organizational alignment and decision-making. Collis’ career began in accounting, where he spent seven y...
Jan 29, 2025•47 min
Arriving at a high school in Cape Town, South Africa, without speaking English, Cosmin Pitigoi faced an immediate communication challenge. Yet he refused to be deterred, immersing himself in language studies and expanding his vocabulary so he could thrive in the classroom. Years later, that same resolve reemerged in eBay’s IR function, where Pitigoi realized the company’s available data was falling short in communicating the breadth of eBay’s story. This time, Pitigoi immersed himself in the dat...
Jan 26, 2025•58 min
Stacy Tumarkin unexpectedly found herself stepping into the CFO seat—twice—earning the moniker “The Accidental CFO.” Early in her career, she worked at a hedge fund, diving headfirst into uncharted responsibilities when a mentor urged her to stretch beyond strict accounting roles. “I was only 26 when I first became CFO,” Tumarkin tells us, recalling how imposter syndrome quickly followed. Despite her misgivings, she soon realized the best way to grow was to embrace discomfort and learn on the fl...
Jan 22, 2025•45 min
Back in the mid 1990s–when Russ Keefe decided it was time for a career pivot–he got behind the wheel. With a Jeep packed full of his belongings, he drove from Washington, D.C., to San Francisco, father riding shotgun, to explore fresh opportunities in Silicon Valley. He had just completed a stint at the U.S. Securities and Exchange Commission, where he gained a deep respect for transparency and learned the importance of full disclosure. Eager to drive business outcomes, Keefe immersed himself in...
Jan 19, 2025•56 min
It was shortly after Eugene Wong exited the banking world to advance into a senior operations role that he realized the importance of a holistic view. At one meeting, he uncovered a disconnect between product and sales teams that threatened a strategic initiative. By stepping in and aligning priorities, he emerged as a “quarterback,” bridging perspectives and clarifying responsibilities. This revelation set the tone for Wong’s career journey. Originally honing his financial acumen at Silicon Val...
Jan 15, 2025•53 min
Four years into his 12-year career chapter at Amazon, Hetu Patel was appointed Finance Director for Prime—a role he credits with opening his eyes to strategic finance. In the days ahead Patel would be handed a milestone assignment, where he worked on a groundbreaking framework attributing the total value of Prime membership to each bundled benefit: video, music, books, and fast shipping. Collaborating with economics and business teams, he quantified how each offering affected purchase behavior a...
Jan 12, 2025•46 min
When you think about accounting at growth stage companies, the word "artistry" might not immediately come to mind, but Desene Sterling makes a compelling case for it in this episode of Controllers Classified. As the Controller at Sourcegraph, Desene describes how crafting processes, like implementing procurement workflows or streamlining month-end close, feels like painting a masterpiece—except her medium is reconciliations and financial statements. This episode takes a deep dive into what it ta...
Jan 10, 2025•40 min
CFO Kfir Lippmann began his career at Ernst & Young in Tel Aviv, auditing high-growth tech clients and navigating the intricacies of IPO-bound businesses. The experience gave him a deep understanding of strategic finance early on, Lippmann tells us. Later, he joined Monday.com when it was still a small startup, helping scale the organization through multiple investment rounds and significant secondary transactions. These transactions, which allow employees to sell shares prior to an IPO, can...
Jan 08, 2025•39 min
When Emma Seymour arrived at Deputy in early 2022, she became focused on strengthening the company’s financial foundation. In the three years since, Deputy has achieved a historic milestone—reaching unicorn status through strategic partnerships with major customers who not only become clients but also invest capital, thereby opening new distribution channels and co-creating additional value. Turning back the clock, Seymour tells us her initial focus was “runway optimization”—a disciplined approa...
Jan 05, 2025•46 min
In our latest Planning Aces episode of CFO Thought Leader , Jack Sweeney teams with FP&A veteran Brett Knowles to spotlight three finance leaders tackling one of business’s most critical challenges: aligning sales, operations, and finance around a common goal. First, Orion Innovation CFO Cyrus Lam recalls how transparent metrics and well-crafted incentives helped double profit margins by bridging the gap between sales and delivery teams. Then, Jellyfish CFO Joanne Cheng reveals the power of ...
Jan 02, 2025•38 min
It was late 2020 when Michelle Hook ended 17 years of fruitful career-building at Domino’s to accept a CFO appointment at fast casual restaurant chain Portillo’s. “The two things that I was looking for were to be passionate about a new brand and to feel a culture fit,” recalls Hook, who adds that she had long imagined someday leaving Domino’s to join a smaller company that she could help to grow. “I just didn’t care about going to a bigger company or ‘X,’ ‘Y,’ or ‘Z,’” continues Hook, who tells ...
Jan 01, 2025•57 min
