Adam Goldbruch still remembers the celebration. In 2017, he stood inside a Tel Aviv startup office while employees cheered a milestone: a Disney princess quiz had generated “2.8 million page views,” he tells us. Champagne circulated as the founder delivered a visionary speech about changing communication through content. At the time, Goldbruch was young enough to be swept up in the excitement, but skeptical enough to question what those metrics truly meant. Three years later, he found himself in...
May 13, 2026•52 min
When the pandemic began reshaping the world in early 2020, Sarah Riley was helping guide finance at Zoom through an unprecedented surge in demand. “You could see the volume of Zoom almost spiking up by the regions that were going into shutdown,” Riley tells us. What followed was unlike anything most software companies had experienced before. During her four years at Zoom, the company expanded from roughly $200 million in ARR to $4 billion, Riley tells us. At one point, Zoom spent nearly half a b...
May 10, 2026•41 min
Rick Hasselman recently boarded “a moving train,” describing his arrival at a newly merged SalesLoft and Clari business as both complex and energizing. Just a month and a half into the role, he is already immersed in integrating a $300 million-plus revenue company, he tells us. That early moment captures a defining pattern across Hasselman’s career: a willingness to enter dynamic environments and impose structure where complexity dominates. At SalesLoft, that means unifying systems, aligning dat...
May 06, 2026•57 min
Macrina Kgil recalls a moment when she first encountered blockchain technology and “could not grasp whatever it was trying to do,” she tells us. Even with an engineering background, the concept felt distant and unclear. Yet that early confusion would later become a defining thread in her career. Years later, when the opportunity arose to join Figure, Kgil recognized something different. The company had moved beyond theory—it was actively commercializing blockchain to reshape capital markets. Tha...
May 03, 2026•46 min
At Sage Future in San Francisco, three conversations reveal how AI is reshaping the finance function—from vision to execution to industry impact. Sage CTO Aaron Harris outlines the shift from assistive tools to autonomous systems, where trust and transparency will determine adoption. Sage's Jon Fasoli brings that vision into today’s finance workflows, where teams are cautiously embracing AI to accelerate decisions while maintaining control. And Sage's Julie Adams shows how these changes are unfo...
May 01, 2026•43 min
Andre Mancl recalls sitting only a few months into his first CFO role when a senior technology executive arrived with an urgent warning: engineers were leaving for Google and Facebook, and the company needed an immediate across-the-board compensation increase of 30% to 40%. It would have been a major financial commitment. But Mancl hesitated. Drawing on years spent reading markets and assessing business conditions, he tells us the moment felt “toppy.” The SPAC market was imploding, IPO activity ...
Apr 29, 2026•47 min
In the desert during military officer training, Yuval Atsmon entered one wrong number into a GPS device. Instead of reaching the intended destination, he and his team ended up in the wrong location, and the simulated mission failed. The mistake cost him the chance to finish at the top of his class, he tells us. Years later, he would recognize that moment as an early lesson in leadership: numbers and systems matter only if you truly understand them. That principle resurfaced when Atsmon was worki...
Apr 26, 2026•1 hr 4 min
Before his career became closely tied to middle-market businesses, Scott Thorell built his foundation in larger arenas. He began at Ernst & Young in New York, auditing financial services firms, then moved to Campbell Soup Company, where financial and operational audit assignments took him to Australia, Hong Kong, Europe, and locations across the United States, Thorell tells us. Those chapters gave him technical range and global perspective. But the defining stretch of his career emerged afte...
Apr 22, 2026•52 min
In this special episode, we revisit a past conversation with Hilary Maxson and explore why her appointment as CFO of Oracle Corporation comes at such a consequential moment. As Oracle accelerates investments in AI infrastructure and cloud capacity, the finance role now extends well beyond stewardship into capital allocation, operational discipline, and long-term value creation. Maxson’s career—from banking to global leadership roles at AES and Schneider Electric—offers clues to why she may be un...
Apr 19, 2026•47 min
As a child in Austria, Thomas Baumgartner bundled unwanted toys into mystery bags and sold them to classmates. Buyers could not see what was inside—they simply paid and took their chances. He cleared out old toys and earned spending money, he tells us. The story is lighthearted, but it reveals something enduring: an instinct to create value, move decisively, and keep looking for the next opportunity. That same mindset has shaped a career spent inside the voestalpine group. Baumgartner began in c...
Apr 15, 2026•53 min
David Larson still recalls the moment he challenged conventional thinking inside Thomson Reuters. A shared services team in Hyderabad, long viewed as transactional, held untapped potential. Rather than accept the status quo, Larson pushed to integrate the team into the broader finance function—despite resistance tied to time zones and skepticism. The effort required planning, persuasion, and patience, but ultimately reshaped how the organization operated. That moment reflects a career defined le...
Apr 12, 2026•55 min
In this special third installment of Suite Voices , featuring general counsels from The L Suite, Laura Belmont explores how organizations can adopt AI responsibly while balancing speed with strategic direction. Building on insights from earlier episodes, she emphasizes that AI success depends on aligning usage with business goals and governance frameworks—not just rapid deployment. Belmont highlights early risks such as “shadow AI” and underscores the importance of CFO–GC collaboration in evalua...
Apr 10, 2026•25 min
Tom DiDesidero describes a period when SmartRecruiters was actively taking customers from a much larger competitor. It wasn’t just momentum—it was proof. “We were stealing a lot of their customers,” DiDesidero tells us, describing how that traction became a defining signal of value. At the same time, SmartRecruiters was moving quickly on a new front. “We were really the first mover in the embedded AI product,” DiDesidero tells us, emphasizing that speed and execution—not perfection—mattered most...
Apr 08, 2026•47 min
Within his first 90 days at Docusign, Blake Grayson recognized the company needed to make difficult efficiency decisions following a post-COVID slowdown. Acting quickly, he partnered with leadership to address the issue, noting that “making the hard decision faster is way better than waiting,” Grayson tells us. That moment set the tone for how he approaches finance leadership—decisive, data-driven, and focused on forward momentum. That same mindset now shapes how he views Docusign’s evolution. L...
Apr 05, 2026•55 min
Late one night in Calgary, Amy Wang was running final checks on a billion-dollar transaction when something didn’t sit right. “My immediate instinct…was to dismiss it,” she tells us. After all, multiple teams and advisors had already vetted the deal. But she couldn’t let it go. Instead, she challenged the work—carefully, respectfully—and was right. The correction prevented more than a million dollars from being misallocated. That moment became a defining inflection point. It reshaped how Wang vi...
Apr 01, 2026•53 min
In 2023, stepping into the CFO role at Twilio, Aidan Viggiano faced a defining reality: “the first hard call was a layoff,” she tells us. The company had surged during the pandemic as digital communications accelerated, but by mid-2022, growth slowed while profitability lagged. “We can’t be slowing in growth and not be profitable and not generating cash,” she explains, describing the moment that forced a fundamental shift in strategy. Over the next six months, Twilio reduced its workforce by abo...
Mar 29, 2026•44 min
Early in his career, Rich Schmidt recalls presenting an analysis of an operational challenge to leadership—only to be told, “we want you to go fix it.” The assignment marked a turning point. What began as financial analysis quickly became ownership, execution, and accountability across the business. That moment would come to define Schmidt’s future career path—one that would unfold almost entirely within Inmar Intelligence. After starting in public accounting—“a grind,” as he tells us—he gained ...
Mar 25, 2026•55 min
Tony MacDonald prefers a different image of the CFO role—one that replaces restraint with direction. “I would like to be considered as one of the people on the stagecoach that helps hold the reins,” he tells us, describing sales as “the horses that I want galloping always full speed ahead.” That mindset was shaped during his time at Oracle, where he operated inside a deeply sales-driven organization. There, MacDonald learned that finance could influence growth not by limiting it, but by guiding ...
Mar 22, 2026•51 min
In this CFO Thought Leader episode, Jack Sweeney speaks with technology general counsel Akin Adekeye about when AI becomes a board-level concern. Adekeye explains AI crosses into governance when it impacts risk, capital allocation, and competitiveness. He highlights “shadow AI” risks, regulatory uncertainty, and the need for structured oversight. Effective governance includes board involvement, executive ownership, and clear operating controls. CFOs play a central role in balancing innovation wi...
Mar 20, 2026•28 min
Marc Mehlman still recalls the moment a senior leader pulled him aside and told him he was “in such a rush” and needed to “enjoy the journey,” he tells us. At the time, Mehlman was part of a leadership program filled with high achievers eager to move quickly into senior roles. Instead, he took a different path—spending nearly a decade moving laterally across FP&A, corporate development, strategy, and operational roles. That deliberate detour became the foundation of his leadership philosophy...
Mar 18, 2026•45 min
Michael Perica had been discussing the market implications of AI with investors for a number of years, but the market didn’t fully react—until one particular moment. In late January and early February, a wave of announcements around enterprise-focused AI models and workflow plugins triggered what has become widely known as the “SaaS-pocalypse.” In a single day, roughly $258 billion in SaaS market value disappeared , he tells us. For Perica, the episode confirmed something he had already been sen...
Mar 15, 2026•47 min
Andrew Bender still remembers a moment from high school football practice when a coach challenged him with a simple question: “Do you want to be all conference or all state?” The comment surprised him. At the time, Bender tells us he wasn’t even sure he had the potential to reach the lower bar. Yet the moment stayed with him because it revealed something important—that sometimes others see possibilities before we do. That lesson about recognizing potential shaped how Bender approached his career...
Mar 11, 2026•46 min
Early in Lucanet’s expansion, two Chinese employees working in Germany had a moment of insight. Seeing how configurable the consolidation software was, they believed it could succeed in their home market. Acting on that conviction, they traveled from Berlin back to China and built what would become Lucanet’s Chinese business. The story illustrates how a tool designed for global complexity could travel easily across borders, Gurney tells us. Lucanet’s origins are firmly rooted in Germany, where t...
Mar 08, 2026•53 min
Ashley Still, Executive Vice President and General Manager of Intuit’s mid-market business, discusses how the expectations of finance leaders are shifting as AI reshapes the finance function. She explains how Intuit is expanding beyond its small-business roots with Intuit Enterprise Suite, designed to serve growing mid-market organizations seeking faster implementation and lower total cost than traditional ERP systems. Still highlights how AI-powered agents are helping finance teams reduce manua...
Mar 06, 2026•22 min
Early in his career, Intekhab Nazeer found himself sitting in go-to-market meetings rather than finance reviews. A CFO mentor had pushed him beyond traditional accounting responsibilities, exposing him to pipeline discussions and sales forecasting. That experience changed how he viewed finance leadership. Instead of simply reporting financial results, he began understanding “how pipeline is generated, how deal flow is measured, how the forecasting really works,” Nazeer tells us. The exposure res...
Mar 05, 2026•46 min
Fiber is “a lot of investment up front for that stream of cash flow in the future,” Derek Doyle tells us. At C Spire, that reality defines nearly every strategic decision. The advanced technology and communications company has been reinventing itself for more than 70 years, Doyle tells us. Today, it is the largest privately held wireless carrier in the U.S. and operates 22,000 miles of fiber, placing it among the top 20 fiber internet providers in the country by premise passings, he tells us. Th...
Mar 01, 2026•52 min
In this episode of Planning Aces , hosts Jack Sweeney and Glenn Hopper lead a focused discussion spotlighting the thinking of CFO Kevin Rubin of Zscaler, CFO Bruce Schuman of Universal Technical Institute, and CFO Razzak Jallow of FloQast on how disciplined FP&A leadership is shaping AI adoption. Rubin frames AI as a capital allocation decision, supported by centralized governance to prevent tool sprawl. Schuman underscores foundational readiness—data governance, ERP consolidation, and proce...
Feb 25, 2026•30 min
Nearly 90% of Americans suffer from metabolic disease, Manu Diwakar tells us, citing a recent McKinsey & Company study. For Diwakar, CFO of Virta Health, that statistic defines both the scale of the challenge and the clarity of the mission. Metabolic disease, he explains, includes type 2 diabetes, obesity, liver disease, kidney disease, heart disease, and high blood pressure—“branches of a tree,” he tells us, all sharing the same root cause: poor nutrition. Virta’s model blends medical profe...
Feb 22, 2026•49 min
Before his first cup of coffee, Alex Melamud opens Slack—not to scan revenue charts first, but to read customer feedback. “The first one that may surprise you as a CFO that I look at is actually NPS,” he tells us. At Engine , every survey drops into a shared channel so “every executive can see” what customers said, he tells us. That habit fits a finance leader who didn’t grow up in the CFO seat. Melamud started in investment banking and then spent 16 years in private equity, learning to build th...
Feb 18, 2026•56 min
On her first day as CFO at Greenphire, Sue Vestri sat in a conference room “learning all of the acronyms” of the clinical trial industry, she tells us. There were “many, many, many,” she recalls, and she listened to the sales team outside her door to understand how the product was positioned and why it mattered. That willingness to learn from the ground up defines her career. Earlier, a mentor warned her she would stagnate if she stayed in the safety of a large company. “You’ve got to go to grow...
Feb 15, 2026•40 min
