Brand Safety During Olympics and U.S. Election
Apr 01, 2024•14 min•Season 7Ep. 31
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Episode description
Discover how a global media measurement and optimization platform is using AI to ensure brand safety in the midst of high-energy periods like the Olympics and the US election. The CMO of Integral Ad Science talks about how AI is breaking down streaming services on a frame-by-frame basis to provide comprehensive brand safety, and why responsible media is becoming a massive topic of discussion.
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