A New World for Branding in Esports
Jan 28, 2020•33 min•Season 3Ep. 32
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Episode description
Sponsored by Dell
This week’s episode was recorded live at CES 2020. Brands are benefiting from backing esports. It offers direct access to a prime consumer group: 18-35 year olds who may have already parted ways with traditional TV. We hear from a star esports athlete, the CEO of his team and Dell discussing how brands must find unique ways, such as esports, to share their message.
Guests
- Bryan de Zayas, Global Director of Marketing, Dell
- Steve Arhancet, Co-CEO and Owner, Team Liquid
- Jonathan “@EliGE” Jablonowski, CS:GO Player, Team Liquid
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