Tim Maxwell, President and CEO, GreenEarth Cleaning - podcast episode cover

Tim Maxwell, President and CEO, GreenEarth Cleaning

Jan 22, 20242 min
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Episode description

GreenEarth® Cleaning, the world’s largest brand of environmentally friendly dry cleaning, offering the industry’s only non-toxic cleaning alternative, recently named Tim Maxwell as its chief executive officer (CEO). Maxwell had served as president of the company since 2003.

In his role as CEO, Maxwell will continue oversight of GreenEarth Cleaning and the company’s network of Affiliates. GreenEarth’s proprietary products and processes are available at more than 6000 points of consumer contact around the globe.

“What has been most gratifying to me over the past 20 + years, has been the commitment by so many members of both the Affiliate network, and the staff at GreenEarth to innovate the system to not only reduce energy and additive usage, but provide the lowest overall operational cost to garment care providers,” said Maxwell. “Expansion of our Affiliate Network has been deliberate and measured over the past 24 years.” commented Maxwell, “We are proud to include some of the finest garment care providers in the world among our Membership – whether that be a 7 Star hotel in Dubai, the holder of the Royal Warrant in England, or a family-run counter in Minneapolis.”

Added Maxwell, “Providing a kinder clean in even more markets in the coming years is a “challenge accepted” for the GreenEarth Team.”

Maxwell and his wife Karen enjoy traveling from their home base in Kansas City with their two adult children, Kelsey and Kolin.

About GreenEarth® Cleaning:

“Doing business without doing harm” has been the mission statement of GreenEarth Cleaning since its birth in 1999. Founded by partners, General Electric, Procter & Gamble, and three drycleaners – Jim Barry, Ron Benjamin, and Jim Douglas, the System utilizes a proprietary product line of pure silicone and unique “cold” filtration media, which provides consumers with the best possible fabric care while lowering energy costs by more than 50 percent from traditional drycleaning systems. Global regulatory agencies have deemed the unique silicone dry cleaning medium to be environmentally non-toxic, allowing GreenEarth Affiliates to completely eliminate hazardous waste removal fees. Leading dry cleaners, hotels, property owners, fashion brands, and financial institutions recognize GreenEarth Cleaning as the clear leader in meeting environmental, social, and governance (ESG) objectives. For more information, visit https://www.greenearthcleaning.com/.

Transcript

This is iHeartMedia's CEOs you should know sponsored by Comcast Business Powering Possibilities. Hi. I'm Tim Maxwell. I'm with green Earth Cleaning based out of Kansas City. I'm the president of the company and have been with green Earth by since

two thousand. Traditional dry cleaning chemicals are all petrollium based. Green Earth is a liquid silicone, so really unique chemistry that not only from an operational standpoint provides a better product, but also environmentally, the base product, our greener silicone can only degrade to sand, water and CO two as it degrades naturally in the environment. I would say the dry cleaning industry in general has moved

forty to fifty percent away from per chlor ethylene. We're a very interesting company from the standpoint of the original makeup of the company were three dry cleaners who were approached by an inventor with technology that was outside the industry, and then Procter and Gamble and General Electric or founding members of the company as well. So the uniqueness of having the entrepreneur also combined with manufacturing process and research and

development that allowed for what would be seen as a big jump forward. I knew there was no hope down the road, all the chemistry that was available was going to be problematic, and because of my relationship with one of the founders of Green Earth back in twenty twelve, that was kind of validated by the Ministry Environment of Canada actually issuing an edict around the specific silicone that we use as being environmentally non toxic and that never really has had a claim in

the dry cleaning space. CEOs You Should Know is powered by iHeartMedia, America's largest audio company, and sponsored by Comcast Business Powering Possibilities

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