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We manufacture and distribute run Ashield wall coating products. We distribute via a dealer network, a group of painting contractors. They're dedicated to us and we're dedicated to them. It has characteristics of a franchise. So we supply those products to those dealers painting contractors, and they market, sell, and install the product in their specific geographies. They're trained by us,
they're authorized by us, they're certified by us. It's one thing to have a great product, it's another thing in home improvement to have that great product installed in a high quality fashion. So we install to those folks and then they work with end consumers all over the country to make sure that our product is installed to our specification and that homeowner or building owner realizes the full potential benefit of our product line.
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