I am a Chicago kid, born and raised in the city. I grew up in a small, type and knit neighborhood, and I had the opportunity of having wonderful friends and family around me at all times. All Right about what about school? Where'd you go to school at? Well, I grew up with very modest means, and so I had to work really hard at
either getting getting a scholarship or either academic scholarship or sports scholarship. And I was lucky enough to be able to get a scholarship to Salin Illinois University, where I majored in finance outstanding. And you and I have something in common. I'm also a Chicago kid Rogers Park back in the olden days. So I found out from my mom the other day that Cook County is no longer hospital. It is a hotel now, Thanks change, Thanks change. Well
we're neighbors. Then. I grew up in Hollywood. Yeah, yeah, not too far away at all. Well, listen, it's a pleasure to talk to you, and we're going to talk about everything that is Liquid Oxygen today. I know that you know. Even though the company has been around for almost a full decade, it's been really cooking for the last six years, and we're going to talk about mission statement and what you offer and all
the cool products. And you know, when I read about you, Craig, I was really intrigued about it, you know because for me, as an older guy, I think when it comes to skincare, dudes might have thought that that was only for women at one time. But things have changed so much dramatically over the last twenty years that men and women and everybody out there gets a chance to take care of their skin and their hair and their
body and all sorts of things. So we're going to talk a lot about liquid oxygen, but I first want to ask you before the company about what you did, just to give a little context to our listeners. I know you're very entrepreneurial, So what did you do before the company? Well, let me bring it back just a little bit into my childhood years, which
really shaped what I do why I do it. As I said, as I shared with you, I grew up in a small neighborhood and at the corner of the street there was a Quentin central Jewish deli and the first time at twelve years old, eleven twelve years old, when I walked into that deli. I met the owners, a husband and wife, and it was at that time that I was first exposed and saw the concentration concentration camp numbers
on their arms. It had an amazing, profound effect on me. And you know, this is the time when, at twelve years old, when I'm studying for my bar Mitzvah, learning about the Holocaust. And it was at that time also my father became ill and he could not work for two years. As soon as the people at the Delhi, the Holocaust survivors found out every day for two years, without fanfare, without recognition. Every day
for two years, food would arrive at our door. So at an early age, I understood the meaning of humility, of appreciation of tolerance, and that has carried me through my career and everything that I've done, all the deals I've done, have really had the same theme in mind. I'm looking for things to be involved with as they did for me and my family that changed people's lives. And so I went on to become an investment banker,
head of two investment banking firms on Wall Street, a venture capitalist. I've been involved in a number of technologies and sciences, that all have the same thing in common, which is changing people's lives. That involves cancer drugs, delivery of protocols and sciences for cancer drugs, nano materials, superconductor materials,
a number of things which again all focus on changing people's lives. And so several years ago I was introduced to a few really smart people, some doctors and scientists, and they were trying to figure out how to hold oxygen inside any substrate, any water, and a gel or lotion. And what's the significance of that is because oxygen kills bacterian viruses on contact. My first reaction was, well, you know that's a known science, that's the science of
oxygen has been known for decades. I'm sure somebody else has it. And they said, no, nobody's been able to figure it out. So I made calls to a bunch of people I know, large companies, and found out that no, in fact, nobody's been able to figure out how to hold oxygen inside a liquid or a gel or lotion, even with the top
off, and deliver that to kill bad they and viruses. And so we spent the next three years and it was difficult because when you're pouring energy and resources and money and money and money into something that takes a long time. You have to be dedicated to the premise of what you're doing, and that premise is I knew, we all knew that if we could actually do this, this would be a game changer in skin care and healthcare and many other
issues. And that's what was our motivator. We had to press on, we had to pursue it, and three years later, we did it. We did it. We found a way to hold oxygen inside liquids, gels, and lotions and the first application of that. As I looked at all the applications in skin care and healthcare, my research pointed me to skincare and in a particular area of skin care, and that particular area is acne and y acne, because eighty million people suffer from acne in our country alone,
in the US alone. And what I learned was acne is not only a physical issue, but a terrible emotional issue. And that emotional issue drives low self esteem, it drives it drives bullying. And I said, this is where I need to be. I need to I have the opportunity to change lives. This is where I need to be in focus is in the acne market because the existing acne products have been around for eighty years and it's the
same old chemicals. It's the same old benzyl peroxide, and benzyl peroxide drives out the skin, has terrible side effects and people are looking for something new. And because of that, I devoted the focus of liquid Oxygen skincare first to the acting market so that we could help eighty million lives and we're doing that. We're doing it every day, changing lives. And in conjunction with that, we've extended our reach into other organizations that are changing lives. For
example, PACER, it's the national organization dedicated to anti bulling. And so here's an organization, a fabulous organization that does everything that can to educate to help people in every way to combat bullying. And so we've now joined up as a partnership to be able to provide the education, the understanding, understanding and even the tolerance with the product that makes the difference. And what is
by how perfective is liquid oxygen. We did nine clinical studies that prove we killed greater than ninety nine point nine percent of common acne bacteria on contact that's the science of oxygen. The breakthrough of oxygen was the fact that we created the way to hold the oxygen inside the substrates. So now we have a product which is scientifically, scientifically proven, clinically proven to be the most effective ACTI product you can get. No other company in the world can say what
I just said. Our proprietary oxygen science kills greater than ninety nine point ninety nine nine percent of common acne bacteria on contact. So together with PACER, we are moving throughout the country helping kids and have their families. It's not you know, acne is not only debilitating for the person that's going through it, but it's also debilitating for the family as well, the moms, the
dad's, the sisters, the brothers. So now we have this organization of liquid Oxygen, skincare and PACER and we're going around the country educating, providing all the materials to help people understand that bullying is not the answer. But we're also providing the solution, which is liquid oxygs and skincare. All right,
well, Craig, it's an amazing story. I love talking to disruptors and new stuff, new technology, but also thank you for sharing your personal story because it really connects all the puzzle pieces for us about giving it back, paying it forward, and doing something to change a lot of lives out there. So thank you for all that. So when it comes to Liquid
Oxygen, what is the company's mission statement to change lives? That's it to change his many lives because in the tra the Tora says, when you change one life, you change the world. And think about it. If we can take a kid that's struck struggle, that's withdrawn, that's getting low, has low self esteem, bad grades, no friends, and we can move that young adult that team through the acne journey and into a place where they gain self esteem, then we're changing the world. Agreed. Agreed? All
right. So, if somebody is being introduced to Liquid Oxygen for the very first time and they hadn't heard of the company before, Craig, if you were to give kind of a thirty thousand foot view about what you do but also what you've offer, and then we'll get into specificity about products, what would you tell them the liquid oxygen is liquid oxygen is the clinically proven, scientifically proven answer for the physical issues of acne and also the emotional issues that
you're dealing with as well. They go hand in hand, they go hand in hand, and we're the solution for the problem. That's what Liquid Oxygen is. All right, let's talk about products because I know there are different kinds of variations and what you offer. And then of course we will give the website a lot of our smart listeners already googling the company, but we will give the website a couple of times to make sure that you can do
online ordering. But we want to get you excited about what is offered. So when it comes to different products out there, Craig, what do you offer? Well, right now, we're focusing on our acne system. That's where our brand identity, our brand promise is really focused. We change you know, we change you know, a person's life very quickly because of the results are so fast that that's where we need to focus. But we have a full line of products that are going to be coming out over the next
several months. And again, what we have developed is a is a foundational science oxygen. It's a foundational science and it's oxygen. So it's perfect for of course all skin types, all ethnicities. It's oxygen, and so we have a full line of skincare products in all the categories, anti aging, repair, lotions, serums, all the things that people really need, and
those are going to be rolling out over the next several months. Right now, our mission statement is focused on helping as many people as we can with acne, because almost twenty three percent of our population is suffering waking up with active acne every day and that's holding us back. And you asked me about something relative to you, the responsibility of a CEO, and I got to share this with you. If you're in a position to help, and we all are, we're all in a position to help. If you're in a
position to help, the response, the opportunity becomes a responsibility. So we're not in the acne business because of the opportunity. We're in the acne business to change lives. That's our responsibility. And I challenge every CEO. I don't care if you're making pencils, I don't care if you're making chairs, whatever you're doing, there's a different way of thinking about how you can reach
outside of the box and make a difference and change people's lives. So Craig a couple questions about the product itself, and we have a lot of future entrepreneurs and a lot of current ones and CEOs and leaders out there. They get really intrigued about a business plan and why you do what you do.
So you've obviously researched this. You worked very hard at it for six plus years the company over a decade, so a lot of time, blood, sweat, tears, and money has gone into this whole project and now you're here with proprietory stuff that is just fantastic. I'm curious about decision making about online to brick and mortar stores. I'd love to you explain about that that
the people that are listening. But also there's got to be a lot of companies, all very large companies worldwide, especially with the speciality what you have, that would like to partner with you or put your product in there. So I imagine you got people knocking at your door too, So I imagine there's a lot of differ some things happening right now is you develop this and grow this product. So tell us where you're at with everything when it comes
to those things. Yeah, thank you so much for that. And you know, I want to start off by saying there's a major fact that the public doesn't know, and that is this, most of the acne companies use
chemicals, and most of the chemicals are benzel peroxide. Everybody knows that the side effects of benzel peroxide the negative side effects, of course, but what the public doesn't know and they need to know, is that benzel peroxide, because of its side effects, is banned in every EU country in the world, including being banned in the United Kingdom and it's even banned in China. Benzel peroxide is banned in every EU country, UK and China, and people
need to know it. That's there's a reason for that. There's a reason for that, and we need to take notice of that. Hey, Craig, I think that all our listeners, I know, I'm curious about this. You've been mentioned liquid oxygen and kind of telling us a little bit about that, but why specifically that, Thank you, Dennis. It's the science of oxygen and let me share that with the audience. Oxygen kills anaerobic bacteria on contact. That's the science of oxygen. The known science of oxygen.
Oxygen kills anaerobic bacteria on contact. Acne is anaerobic bacteria, which is why we pursued this course of trying to stabilize and hold oxygen inside the liquids and gels and lotions. So that's why we get the clinical study results of killing greater than ninety nine point nine nine nine percent of common acne bacteria on contact. It's the science of oxygen. Acne is anaerobic bacteria. Oxygen kills anaerobic
bacteria on contact. Oxygen kills acne bacteria on contact. That's the science and the breakthrough of oxygen, and that's what we have the opportunity to now deliver for the first time in the history of skin care and the most effective acne science based upon real science, the science of oxygen. You know, also, Dennis, most people, especially women, have heard of oxygen facials. All the movie stars get oxygen facials before they go on the red carpet,
before they're filmed. And the reason they get oxygen facials is to clear their skin. So they have but oxygen facials cost five hundred to fifteen hundred dollars and they work. It's fabulous. You get an oxygen facial and your skin looks like, you know, a baby's butt. For a couple of weeks,
you look great. So what we've done is we've taken that and we now have coming out every day oxygen facial regiment, which is a cleanser and toner and a moisturizer, all with the oxygen science, and we'recalling it our everyday oxygen facial in a bottle. It's our everyday oxygen facial in a bottle. All of our products have the oxygen science. So whether it's acne, whether it's an oxygen facial, whether it's repair, whatever it is, it
all has the oxygen science embedded into it. But now people will really understand, as so many have heard about an oxygen facial, we're delivering for the first time an oxygen facial in a bottle. Okay, well, let's talk a little bit more about how people can get the product. I know we talked about online. We can give the website addressed now, but when people want to order and are their memberships, how does it all work when you
start looking at your products and purchasing. Yes, we've chosen to go direct to consumer. We've had discussions with the big retailers. All the big retailers want us in stores, but we feel in terms of our brand, our brand messaging our brand promise. We want to be close to the customer. We want to be available to the customer. I answer emails, you know constantly through the day. People have questions, they have concerns, they have ideas. So we want to stay close to the customer. The best way
for us to do that is direct to the consumer. And so we're using different advertising TV radio, you know, we're partnering up with this great company called iHeartRadio. You may know them. What a fabulous, fabulous company they are. And we're dealing, you know, with such wonderful people and and and getting together, you know, to address the issues of not only ACNE, but the issues of bullying as well. So direct to consumer is where we want to be. You can get us at liquidoxygen dot com. Liquid
oxygen dot com. Any questions, please feel free to you know, to to email us at any time. And Craig, is it a one time by always, no matter how many products you purchase or is there any kind of membership you offer where people can do with savings at all? Oh, thank you for asking that. Yes, we have two different ways you can purchase. One is a one time purchase and the other is through a subscription if you buy the subscription, then you get a significant discount every month going
forward. Well, listen, I want to give the floor to you and just kind of wrap up with some final thoughts about the company. You know, you're very passionate about this, and that's a common thread also when we talk to leaders, entrepreneurs, founders of company, the passion that they had
behind their product. But also there's an extra layer with you when it comes to the bullying that everything kind of centers and comes back with each other, which I think is just a wonderful story, and I love how you present that, Greig. Maybe just some final thoughts and maybe some takeaways that you would love to have our listener have when it comes to Liquid Oxygen. Thank
you, Dennis, and I really appreciate the time together. I think we as a community and we as a country need to kind of look inside ourselves. Now, what can we do better individually? What can we do better in our community? What can we do better in our country. I'm in the business of changing lives and I take that very seriously. I think every CEO, every mom and dad, every business leader, community leader, religious
leader needs to ask themselves the same question right now? What can we do differently, How can we really embrace tolerance, How can we really embrace understanding, knowledge, education and use it constructively in whatever we do in our daily lives, in our communities, lives, and everywhere we can make a change.
Liquid oxygen is dedicated to changing lives that will never end. And we have other products that are going to come out that address a whole number of other issues that oxygen is so incredibly beneficial for pariasis, rosation, all sorts of things that oxygen is this amazing, amazing product for remedy for. But now's the time for clarity, Now's the time for education, and now's the time for unity in our country. Given my childhood and how I grew up,
I developed a deep sense of pride and commitment for our country. And after school, I joined the Navy and became an air traffic controller and a pilot and served my country, which I'm so proud. I had the opportunity to do something else that's very important relative to liquid oxygen. Relative to that, also is I want everyone to know every ingredient, every bottle, every pump, all the manufacturing, all the labels, every part of liquid oxygen
is proudly made in the USA. We are parabin free, alcohol free, cruelty free. We loaded up the products with Vice Himan's AC D and E as well as the oxygen and deliver a really comprehensive solution for skincare. The oxygen's the driver and we eet and incredible ingredients. But I want everyone to know how much America means to me and has given me such a wonderful opportunity. And everything is made proudly in the USA. Outstanding, Gregor. That's
good to know and I really appreciate that. I think our listeners will too, And thank you so much for your service as well. Thank you so much, Dennis, my honor outstanding. Well, Craig, not all have you shown about what sustainability looks and sounds like, but also about growth, which is coming up very soon that we're all excited about. Let's give the website address anybody that wants to check out more of the products and maybe make
a purchase. What is that website? The website is liquidoxygen dot com. Liquidoxygen dot com. Outstanding. Hey, Craig, I know how busy you are. Thank you so much for your time in joining us on CEOs. You should know we really appreciate it. It's been an absolute pleasure. Thank you so kindly, and thank you. iHeartRadio.