Master Your Niche with Laurel Starks, Founder & CEO of Ilumni Institute

Hello everyone, welcome to CEO Secrets! I am very excited about today's episode. Our guest today is an expert in her niche. Please welcome, the Founder and CEO of Ilumni Institute, Laurel Starks.

Laurel Starks is a recognized expert in family law real estate, and has sold over $120 million in divorce sales volume throughout Southern California, is among the top 1% of realtors in the nation by sales volume, and is often regarded by her peers as the pioneer of the divorce real estate niche.

Let us hear today from Laurel how she started in the real estate business and now leads an institute in her expertise.


Top takeaways:
1. How to win the listing business for divorce real estate cases (4:19)
2. Source of divorce leads (10:18)
3. Laurel's structure in handling divorce real estate cases(16:36)
4. Laurel's key learnings as a CEO (21:39)
5. When you'll know if a new agent is a right fit for your team (23:42)

Episode Transcript:

https://docs.google.com/document/d/1XleO8m9jfuusjIAGypwqtyav7cxmNUHl4qoR_WTD0M8/edit?usp=sharing