Walk by Faith: How Belle Cagas Bought a 6-Figure Business with $500 Ever wonder what happens when you truly walk by faith in business? In this heartfelt episode, Sheila Bella sits down with her dear friend Belle Cagas, founder of Yonder Coffee in Los Angeles, to share an incredible story of obedience, provision, and purpose. Belle reveals how she went from worship leader and teacher to owning a six-figure coffee shop—with only $500 in her bank account. They talk about: ☕ The powerful origin of Y...
Aug 12, 2025•45 min•Ep. 42
ESTHETICIAN CONFESSIONS AT THE IECSC IN LAS VEGAS TO HELP YOU GROW YOUR BEAUTY BUISNESS Live from the International Congress of Esthetics & Spa (ICC) in Las Vegas, Sheila Bella takes you behind the scenes for the ultimate “beauty biz bathroom talk.” This isn’t your typical trade show recap—it’s raw, hilarious, and deeply relatable. You’ll hear unfiltered mini-interviews with estheticians, nurses, educators, and beauty bosses who share: 💬 What trend they wish would just go away 😤 The pettie...
Aug 05, 2025•13 min•Ep. 41
EP. 40 – 20 New Beauty Clients in 4 Days! Here's How! Think being great at your craft is enough to build a thriving beauty business? Think again. In this fiery kickoff to the Booked & Busy Challenge , Sheila Bella breaks down the real reason most beauty entrepreneurs struggle—and what it actually takes to start seeing consistent, high-paying clients. You’ll learn: ✨ Why your skillset alone isn’t making you money (and what’s missing) 🛠 The 7 must-have high-income skills every beauty entrepre...
Jul 29, 2025•1 hr 24 min•Ep. 40
Is This Even REAL? A Team with ZERO Drama?! Ever wonder what it's actually like working at a fully female-run business? From syncing menstrual cycles, to unforgettable moments at Korean spas—to ridiculous stories of borrowing underwear—this episode dives into the heart and hilarity of working with a team of powerhouse women that developed over years of hiring the right people and firing the wrong ones. Join CEO Sheila Bella along with Laura, Danielle, Misty, Tassique, and Julie as they pull back...
Jul 22, 2025•18 min•Ep. 39
💡 Automation isn't optional anymore—it's the cheat code to growing a 6 or 7-figure beauty business without burnout. In this jaw-dropping episode, I walk you through 37 of my must-have automation tools that helped me grow to $400K/month. Whether you're running a PMU studio, lash biz, med spa, or coaching empire, you’ll walk away knowing EXACTLY how to: ✨ Automate your booking, follow-ups, reviews, and payments ✨ Turn missed calls into paid appointments (automatically!) ✨ Build your course or coa...
Jul 14, 2025•32 min•Ep. 38
Are you tired of pouring your heart into content that gets zero traction? You’re not alone, and it’s NOT your fault. In this episode of the CEO Glow Show, I’m revealing the viral hacking strategy I paid thousands to learn—but I’m giving it to YOU for FREE. This 3-step viral formula is designed to help beauty entrepreneurs, PMU artists, lash techs, med spa owners, and event organizers reverse-engineer viral content and finally create posts that attract ideal clients, grow your following, and actu...
Jun 18, 2025•23 min•Ep. 37
Are you tired of feeling awkward or pushy when it’s time to sell your beauty services? In this game-changing episode of the CEO Glow Show, we break down exactly how to sell high-ticket permanent makeup (PMU) services with total confidence—no sleazy sales tactics required. Whether you’re a PMU artist, brow stylist, lash tech, or beauty entrepreneur ready to raise your prices and finally start attracting premium clients who don’t flinch at your rates, this episode is your blueprint to confident, a...
Jun 11, 2025•29 min•Ep. 36
STOP SELLING SINGLE SERVICES Are you still selling single sessions and wondering why your bank account isn’t growing? This episode is your wake-up call. 🚨 Inside this power-packed masterclass, I’m sharing my Sales Simplified Framework — the exact script I used to build not one, but TWO multi-seven-figure beauty businesses. Whether you're a lash artist, PMU trainer, esthetician, or salon owner…this strategy will change the game for you. ✨ You’ll learn how to confidently close $1,500+ packages, h...
May 28, 2025•40 min•Ep. 35
If you’re a beauty entrepreneur still relying solely on Instagram posts to bring in sales — this episode will blow your mind. I’m Sheila Bella, and I built two multi-7-figure brands in the beauty industry using one powerful (and often ignored) strategy: conversations in the DMs. In this episode of The CEO Glow Show, I’m joined by Laura Obando, co-founder of Pretty Rich Bosses and the queen of DM sales. Together, we break down the exact 4-step framework we use to close high-ticket clients and boo...
May 22, 2025•43 min•Ep. 30
What if your deepest pain is also your greatest business superpower? In this raw and vulnerable episode of the CEO Glow Show, I, Sheila Bella, reveal the emotional story behind my childhood wound—how a complicated relationship with my half-sister Candy shaped the woman, leader, and beauty entrepreneur I am today. As beauty business owners, we carry stories from our past that quietly impact our confidence, creativity, and decisions. This episode is for anyone who's ever felt not enough and is rea...
May 16, 2025•37 min•Ep. 29
Are you posting on Instagram and still not seeing clients come in? It’s not your content—it’s your strategy. In this episode of the CEO Glow Show, I’m breaking down exactly how to use Instagram Trial Reels to test, post, and grow without the pressure to be perfect. Whether you’re a lash tech, PMU artist, esthetician, hair pro, or beauty coach, you’ll want to grab a notebook. This episode will show you how to: ✨ Test hooks like a marketing expert ✨ Decode Instagram metrics that matter ✨ Repost ol...
May 07, 2025•37 min•Ep. 28
Do you really need a degree to be successful in the beauty industry? Spoiler alert: You don’t. 💥 In this raw and real episode of The CEO Glow Show, I’m pulling back the curtain on the myths we’ve been sold about traditional success, and why courage, content, and conversations will take you further than any college course ever could. I’m sharing my own story of leaving nursing school, choosing freedom over fear, and building a multi-6-figure beauty business from scratch — no fancy credentials ne...
Apr 24, 2025•11 min•Ep. 27
Are you hustling so hard you’re burning out? You’re not alone, beauty boss. In this powerful episode of the CEO Glow Show, we learn what it takes to build a profitable beauty business without sacrificing your sanity. From my wake-up call to the lessons that helped me create lasting success, this episode is a must-listen for beauty entrepreneurs ready to thrive — not just survive. Whether you're a lash tech, PMU artist, esthetician, or salon owner, you’ll learn how to: Avoid toxic hustle culture ...
Apr 16, 2025•22 min•Ep. 26
If you're a beauty entrepreneur who’s burnt out from hustling and craving a business that feels aligned, profitable, and sustainable this episode is your wake-up call. In this powerful conversation, I sit down with Jenny Norris Brown, PRB alum and owner of Good Vibrations Cosmetic Tattooing in Delray Beach, Florida. She shares how she went from juggling 12 doctors across 6 different offices to running her own permanent makeup studio, working just 3 days a week with dream clients and earning more...
Apr 09, 2025•35 min•Ep. 26
Is your spouse struggling to understand your business dreams? You're not alone! In this raw and honest conversation, my husband, Will, joins me to talk about the journey from skepticism to full support in our relationship and business. Whether you're a beauty entrepreneur, PMU artist, lash boss, or online coach, this episode is packed with real-life strategies to help you gain your partner’s support, improve communication, and turn your business into a family-backed empire. 🎧 What You’ll Learn ...
Mar 13, 2025•33 min•Ep. 25
Are you stuck at the same income level in your beauty business? Whether you’re a lash artist, PMU pro, esthetician, med spa owner, or salon boss, you NEED to make these 3 investments if you want to break through income ceilings and scale to six or seven figures. In this episode, I’m pulling back the curtain on what separates struggling beauty entrepreneurs from those who thrive—and it’s NOT just about your skills! I’ll share the exact strategies I used to grow not one, but TWO multi-million doll...
Feb 27, 2025•20 min•Ep. 24
🚀 Struggling with confidence as a beauty entrepreneur? You’re not alone. Confidence isn’t about being the best in the room—it’s about showing up authentically, knowing your worth, and stepping into your power. In this episode, I share my personal journey with imposter syndrome, self-doubt, and how I built a multi-million dollar beauty business despite those struggles. 💡 What You'll Learn in This Episode: ✔️ The #1 mindset shift that changed everything in my business ✔️ How to stop imposter syn...
Feb 19, 2025•1 sec•Ep. 23
Would you rather have 1,000 bargain hunters who haggle over your prices, cancel last minute, and never pre-book… OR 100 high-ticket, loyal clients who pay your worth, refer their friends, and never question your prices? If you’re stuck chasing low-ticket, discount-hunting clients, this episode is your game-changer! 🚀 In today’s episode, I break down: ✅ Why discount marketing is ruining your beauty business ✅ The two types of clients: Goldfish vs. Whales (and how to attract whales 🐋) ✅ Why high...
Feb 13, 2025•19 min•Ep. 22
💡 Is your beauty business struggling with team turnover? Are you tired of hiring employees who leave too soon, causing chaos in your salon, spa, or PMU business? In this episode, I’m sharing the leadership secrets that helped me keep a loyal team for over six years—so you can stop the hiring headaches and start building a thriving, high-performing beauty business! 💼✨ 🔑 What You’ll Learn in This Episode: ✔️ The #1 leadership skill that guarantees success ✔️ Why beauty entrepreneurs struggle to...
Feb 01, 2025•18 min•Ep. 21
Ready to level up your business in 2025? 🚀 In this episode, Sheila Bella—a self-made multimillionaire and beauty industry mogul—reveals the 5 key strategies you need to scale your business this year. Whether you’re running a beauty brand, an online business, or a brick-and-mortar store, Sheila’s real-world tips are designed to help you grow smarter, not harder 🔥 What You’ll Learn in This Episode: ✨ The #1 thing to do before spending a dime on ads ✨ How to attract high-ticket clients instead of...
Jan 23, 2025•16 min•Ep. 20
In this deeply inspiring episode of the CEO Glow Show , I sit down with Mackenzie, a remarkable beauty entrepreneur who overcame trauma, found her faith, and built a thriving beauty business at just 19 years old. 🌟 Mackenzie shares her raw and unfiltered journey of navigating personal challenges, rediscovering her faith, and transforming pain into purpose. This episode is packed with actionable insights and heartfelt moments that will empower beauty professionals to overcome obstacles, embrace ...
Jan 13, 2025•45 min•Ep. 19
In this powerful episode of the CEO Glow Show, we dive deep with beauty entrepreneur Misti as she shares her raw and inspiring story of resilience, faith, and transformation. After facing heartbreaking loss, escaping an abusive relationship, and overcoming health struggles, Misti rebuilt her life and turned her passion for beauty into a thriving business. 🔥 What you’ll learn in this episode: How Misti turned personal trauma into professional triumph The exact mindset shifts and strategies that ...
Jan 08, 2025•1 hr 6 min•Ep. 18
Description: In this powerhouse episode of CEO Glow Show , we take you behind the scenes of how we built a multi-million dollar permanent makeup business from the ground up, despite facing relentless doubt and negativity. We get real about overcoming toxic sorority culture and rejecting superficial standards to rise above the noise. You’ll walk away with powerful marketing strategies that will elevate your brand, practical tips on silencing your inner critic, and why taking bold action is the se...
Dec 30, 2024•1 hr 10 min•Ep. 16
Are you a beauty entrepreneur juggling business, marriage, and personal growth? In this episode, we dive deep into the challenges and triumphs of building a thriving beauty business with your partner. Whether you're dreaming of scaling your beauty brand, navigating work-life balance, or wondering how to get your spouse on board with your vision, this episode is PACKED with insights you won’t want to miss! Timestamps: 00:00 - Welcome to the CEO Glow Show 04:10 - From Engineering to Beauty: Shane’...
Dec 23, 2024•1 hr 1 min•Ep. 17
In this powerful episode of the CEO Glow Show, we dives into the intersection of faith and finances with our special guest Christina Adele, a personal and business finance coach. Are you a beauty entrepreneur or small business owner looking to align your financial decisions with Christian values? Christina shares how biblical principles can guide your money habits, personally and in business, so you can thrive financially while staying true to your faith. Key Topics Covered: How Christian values...
Sep 16, 2024•46 min•Ep. 15
Description: Dive into the empowering world of beauty entrepreneurship with me and Jessica Mystic as we delves deep into my journey, exploring the strategies that catapulted the forefront of the beauty industry. In this episode: Sheila's pivotal role in reshaping beauty entrepreneurship. Insider insights on achieving financial independence and making a global impact. Proven tactics for scaling a permanent makeup business to success. How to leverage personal branding to differentiate yourself in ...
Sep 09, 2024•40 min•Ep. 14
In this episode, I take you through my personal experience of getting my lips tattooed permanently with Mehrin Glam Studio. If you've ever considered permanent lip makeup, this video is a must-watch! 🎉 #PermanentLipTattoo #BeautyBusiness #SheilaBella #CEOGlowShow #PermanentMakeup #LipTattooJourney #BeautyEntrepreneur #MehrinGlamStudio #LuxuryBeauty #NoMoreLipLiner 📣 Subscribe to the CEO Glow Show for more empowering content tailored to beauty entrepreneurs. Hit the bell icon to stay updated on...
Jul 22, 2024•7 min•Ep. 14
Welcome to another empowering episode of the CEO Glow Show! I'm your host, Sheila Bella, and today, we're diving into the game-changing strategies that will help you automate and scale your beauty business like never before. 🚀 In this episode: How to craft engaging posts that attract clients every single time Hear my journey from a six-figure artist to a seven-figure business owner through automation. Get inspired by real success stories of PMU artists who have transformed their businesses usin...
Jul 16, 2024•30 min•Ep. 13
Dive into an enlightening journey with me as I return from Italy, inspired and ready to share my breakthrough experiences in effective remote team management. In Episode 12 of the CEO Glow Show, we unpack the secrets to building and sustaining a high-performance remote team within the beauty industry. 🌍 What You'll Discover in This Episode: The art of remote leadership: Gain insights from Sheila's experiences at a prestigious biotech conference in Italy, where she discussed global team dynamics...
Jun 18, 2024•22 min•Ep. 12
Description: Dive into a captivating episode of the CEO Glow Show as we venture into the world of beauty and branding with special guest Mish from Mish Esthetics. Get ready for a transformative journey from the comfort of your headphones! In this episode: Visit to Mish Esthetics: Join us as we step into the serene ambiance of Mish's studio, where art meets beauty. Witness the magic of branding through tattoos and discover beauty tips that inspire you. Live Q&A Session: Sheila and Mish answer...
Jun 03, 2024•24 min•Ep. 11
