The Cognitive Cost of Proactivity
May 16, 2025•6 min
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Episode description
In today's episode:
Proactivity at work has many benefits; it increases meaning, engagement, and change.
But that proactivity has a real cognitive cost. Change produces fatigue.
Leaders need to build that cost into their thinking. Build in more breaks, schedule proactive time, and make it safe to experiment.
CEO Daily Brief is a daily, five-minute podcast for CEOs where we dissect the week's biggest news, unpack hot-button workplace trends, and bring you exclusive interviews with leaders who leverage culture to drive real business results.
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