Episode 129 - Mindy Barenblat - So Much Joy in Pricing
Apr 05, 2024•1 hr 22 min
Episode description
How do we price our Customer Education programs? It's a hugely challenging task, even for the experienced - and one that CELab listeners have asked for!
We welcome Mindy Barenblat to the show - an Austin-based an education & enablement strategist and consultant, formerly GM/VP of Education Service at Blackbaud and Eloqua. Tune as we discuss:
- Subscription-based learning model with ala carte options
- Integrating training with product sales
- Pricing and packaging for software products
- Integrating training with product sales.