Episode 129 - Mindy Barenblat - So Much Joy in Pricing
Apr 05, 2024•1 hr 22 min
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
How do we price our Customer Education programs? It's a hugely challenging task, even for the experienced - and one that CELab listeners have asked for!
We welcome Mindy Barenblat to the show - an Austin-based an education & enablement strategist and consultant, formerly GM/VP of Education Service at Blackbaud and Eloqua. Tune as we discuss:
- Subscription-based learning model with ala carte options
- Integrating training with product sales
- Pricing and packaging for software products
- Integrating training with product sales.
For the best experience, listen in Metacast app for iOS or Android