Hi there! Welcome back to CCtalks, here is our episode number 21! In this episode, together with Vera Todorova, Director Supply North America, and Rachid Akka, Head of Marketing & Sales at Creative Clicks, we have an interesting conversation about the comeback of events and shows our team is going to attend. Together, we cover the following topics: The future of events; How events were affected during the pandemic; How the CC team is looking forward to the AWC event to be held in Dubai and m...
Feb 21, 2022•13 min
Hi there! Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world. As the first Monday of a new month, we are going to share with you the latest trends and news about e-comm, ads, social media, mobile and more! Among the news we discuss in this episode, you will find: the launch of Instagram's Live Test of fan subscriptions, the introduction of AR shopping lenses in Snapchat, th...
Feb 07, 2022•10 min
Hi there! Welcome back to CCtalks, here is our episode number 20! In this episode, together with social media/growth expert and entrepreneur Mark Patchett, we dive into the hottest social media platforms of the year and their trends! Together, we cover the following topics: The most dominant platforms of 2022; Ad monetization methods of social media; The rise of community platforms; Company's adjustments to new user's trends; The future of the Metaverse as a social media platform....
Jan 17, 2022•21 min
Hi there! First of all, happy new year. Welcome to the first Monday News episode of 2022! CCtalks is the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world. As the first Monday of the new year, we are going to share with you the latest trends and news about ads, social media, mobile and performance marketing. Among the news we discuss in this episode, you will find: Instagram's key focus areas for 2022...
Jan 03, 2022•10 min
Hi there! Welcome back to CCtalks, here is our episode number 19 and the last one for this year! As 2021 is coming to an end, we had a chat with our CEO Raymond Kokken to wrap up the year, discuss the future of performance marketing and Creative Clicks. Together, we cover the following topics: 1. This year expectations and the goals achieved; 2. Creative Clicks growth in 2021; 3. Things that happened in the industry that we did not expect; 4. The focus of the company for 2022; 5. Future trends a...
Dec 20, 2021•13 min•Season 1Ep. 19
Hi there! Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world. As the first Monday of a new month, we are going to share with you the latest trends and news about e-comm, ads, social media, mobile and more! Among the news we discuss in this episode, you will find: TikTok launched the "Creative Exchange" platform to connect brands directly with top creators, Instagram's new v...
Dec 06, 2021•9 min
Hi there! Welcome back to CCtalks, here is our episode number 18! In this episode, together with entrepreneur and influencer marketing expert Alayna Palgon, we dive into a topic that has become hotter and hotter in marketing in the last few years: influencer marketing. Together, we cover the following topics: Influencer Marketing as a form of Performance Marketing; How to measure performance and ROI in Influencer Marketing; Some Influencer Marketing best practices; Technological advancements and...
Nov 22, 2021•24 min
Hi there! Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world. As the first Monday of a new month, we are going to share with you the latest trends and news about e-comm, ads, social media, mobile and more! Among the news we discuss in this episode, you will find: Spotify partners with Shopify to enable artists to sell directly from the music streaming platform, the Facebook...
Nov 01, 2021•10 min
Hi there! Welcome back to CCtalks, here is our episode number 17! In this episode, together with Creative Clicks HR manager, Thomas Bickes, and CC HR Coordinator, Laia Monserrat, we dive into the new hybrid working model Creative Clicks is adopting after the year of the pandemic and fully remote working. Together with them, we cover the following topics: How Creative Clicks is dealing with its employees' return to the office; The different work approaches many companies have adopted in face of t...
Oct 21, 2021•19 min
Hi there! Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world. As the first Monday of a new month, we are going to share with you the latest trends and news about ads, social media, mobile and performance marketing. Among the news we discuss in this episode: The latest milestone for TikTok (1 billion users!), Facebook and new statements about brand safety, Spotify ads and ho...
Oct 03, 2021•7 min
Hi there! Welcome to CCtalks, and to our 16th episode. In this episode, together with two great experts in the field, Mark Hewington and Pietro Profeta, we dive into Email Marketing and Salesforce, the basis of creating a successful email marketing campaign, how Creative Clicks provides its clients with salesforce experts, and much more. We cover the following topics about Email Marketing and Salesforce: How Salesforce Marketing Cloud helps leverage the benefits of performance-based digital mark...
Sep 23, 2021•17 min
Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world. As the first Monday of a new month, we are going to share with you the latest trends and news about ads, social media, mobile and performance marketing. Among the news we discuss in this episode: Instagram launches ads in the Instagram Shop tab globally and it will soon remove the swipe up option in stories; Afterpay Intro...
Sep 05, 2021•7 min
Hi there! Welcome back to CCtalks, here is our episode number 15! In this episode, together with the Managing Director of CC Israel, Adi Waldman, we dive into native ads and gain a better understanding of why they have become more and more popular in the past year. Together with her, we cover the following topics about native ads: What differs between native and Facebook/Google ads; Why native ads are becoming more popular; How can companies increase their user engagement; The best verticals; Wh...
Aug 20, 2021•11 min
As the first Monday of a new month, we are going to share with you the latest trends and news about ads, social media, mobile and performance marketing. Among the news we discuss in this episode, you will find: the new report published by TikTok showing how TikTok Ads generate a higher engagement and emotional response compared to ads on other platforms; Clubhouse moving out of Invite-Only Beta and what this means for marketers; Twitter's Q2 growth in users and Ad Spend; Pinterest ban of weight-...
Aug 01, 2021•10 min
Hi there! Welcome to CCtalks, and to our 14th episode. The guest of this episode is our own CEO Raymond Kokken, with whom we last spoke, on this podcast, at the beginning of the year when we talked about the expectations for this 2021 both from a company perspective and from an industry one. If you haven't listened to it yet, now it's time to. You can find the episode here . Now, past Q1 and Q2, we wanted to catch up again and recap what happened in the past months and what can be expected from ...
Jul 22, 2021•6 min
Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world. As the first Monday of a new month, we are going to share with you the latest trends and news about ads, social media, mobile and performance marketing. Among the news we discuss in this episode, you will find: more details on the new launch of Instagram Reels Ads; updates on Google New Search Console Insights; Facebook e-...
Jul 04, 2021•8 min
Hi there! Welcome back to CCtalks, here is our episode number 13! In this episode, we were very happy to talk with a Facebook Ads super expert, Gavin Bell! He is also a multi-award-winning entrepreneur, speaker, podcast host & director of Yatter, a Facebook advertising agency that helps brands across the world to scale. His work has been featured on the likes of Virgin.com, Huffington Post, Entrepreneur on Fire, KissMetrics and Social Media Examiner. Together with him, we cover the following...
Jun 16, 2021•20 min
Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world. As the first Monday of a new month, we are going to share with you the latest trends and news about ads, social media, mobile and performance marketing. Among the news we discuss in this episode, you will find: updates regarding Instagram Analytics and what you can track now in the platform; Facebook live-stream shopping e...
Jun 06, 2021•6 min
Welcome back to CCTalks, here is our episode number 12! In these months of continuous lockdown and working remotely, we have hosted a few masterclasses for our Creative Clickers to help them overcome the challenges of working from home, the difficulties caused by the current pandemic, but also to inspire them to keep growing professionally and striving for success and excellence. Because, at the end of the day, it is all about having or adopting the right mindset, to overcome any unusual or chal...
May 20, 2021•29 min
Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world. As the first Monday of a new month, we are going to share with you the latest trends and news about ads, mobile, social media and performance marketing. Among the news we discuss in this episode, you will find: important changes in TikTok's audiences; Snapchat's Q1 2021 growth; the recent release of iOS 14.5, its implicati...
May 02, 2021•10 min
Welcome back to CCtalks and to the 11th episode. As many of you will probably know by now, in our series, we discuss several topics regarding mobile and performance marketing together with special guests and experts in the field, but we also introduce you to our company Creative Clicks and we dive into the core of our business In today’s episode, our Creative Clicker Inbal Marom, Client Success Manager Team Leader at CC Tel Aviv, is going to tell us more about the focus of our business there, wh...
Apr 15, 2021•13 min
Hi there! Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world. As the first Monday of a new month, we are going to share with you the latest trends and news about ads, mobile, social media and performance marketing. Among the things we discuss in this episode you will find: TikTok and Pinterest ads updates, Clubhouse and the threats coming from the soon-to-be-released Facebo...
Apr 04, 2021•10 min
Welcome back to CCtalks and to the 10th episode! As March is the month we celebrate International Women’s Day as well as Women History Month, we wanted to bring a very special guest to our podcast to talk about women in the Ad Tech field, the changes in the industry with regards to gender and gender equality and also to inspire other women and future female leaders with her amazing story. In this episode of #CCtalks, our special guest Christina Caljé, entrepreneur and business woman, takes us th...
Mar 19, 2021•33 min
Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world. As the first Monday of the month, we are going to share with you the latest trends and news about mobile, social media and performance marketing. If you are a marketer or would like to become one, it’s important you stay updated on all the current news and trends in the industry, so get ready to take some notes!...
Mar 01, 2021•10 min
Welcome back to CCtalks and to the 9th episode! As in the definition of performance marketing, at Creative Clicks, we strive for effectiveness and for delivering the best performance both within and outside our company. However, events such as the pandemic and the subsequent lockdown and working from home can have an impact on how people perform. For this reason, around mid-January, we decided to offer a special masterclass to our Creative Clickers to help them overcome the difficulties and chal...
Feb 18, 2021•31 min
Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world. Starting today, and on every first Monday of a new month, we will share with you the latest trends and news about mobile, social media and performance marketing. If you are a marketer or would like to become one, it’s important you stay updated on all the current news and trends in the industry, so get ready to take some n...
Jan 31, 2021•6 min
Welcome back to CC talks and to the 8th episode. This time we talk about push notifications together with two Creative Clickers: Linda Van Liempt and Jose Bergstrom. Push notifications have been quite a hot topic lately, hence as pioneers in this type of campaigns, we wanted to dive into it and help our public understand why they might want to start including push notifications in their marketing strategy. In this podcast, we also try to answer questions such as whether mobile push notifications...
Jan 21, 2021•12 min•Season 1Ep. 8
Happy new year everyone! Welcome to the 7th episode of CCtalks, but also the first episode of 2021! The beginning of a new year is always a magical moment, full of excitement, expectations, new resolutions, and new beginnings! Especially this year, this 2021, is something we’ve all really longed for. This is why in this episode, together with our CEO Raymond Kokken, we discuss what new beginnings are awaiting Creative Clicks as a company, but also as a business in the mobile marketing industry. ...
Jan 06, 2021•12 min•Season 1Ep. 7
In our sixth episode, we have the pleasure to talk with the SEO master and social media expert Lucasz Zelezny! He is the founder of seo.london . He is in the top 10 UK social media influencers.He normally travels up to 75,000 km a year speaking at many SEO and social media conferences including ClickZ Shanghai China, ClickZ Jakarta Indonesia. Additionally, he organizes workshops and meetups where he shares tips around SEO, Social Media and Analytics. Together with Lucasz, we first dive into SEO ...
Dec 16, 2020•15 min
In our fifth episode, we have a chat with the SVP of Business Development of Creative Clicks Toronto, Jordan Cunningham, who was also one of the guests of our very first cctalks episode. Together we discuss what the end of 2020 is going to look like for mobile marketing - especially considering the upcoming holiday campaigns season- and what to expect from 2021. One of the verticals to particularly look out for is food delivery. As Jordan says, this particular trend, although accelerated by the ...
Dec 01, 2020•19 min
