How to Create a Successful Microbrand with Ryan and Raegan from Vaer - Casual Watch Talk E19
Episode description
In this weeks episode, Kris and Sam interview Ryan and Raegan from Vaer. We discuss what it takes to create a successful watch microbrand, how kickstarter launched their newest watches and what they have planned for the future.
If you're not already familiar with Vaer Watches. Vaer was founded in 2016 by Ryan Torres and Reagan Cook with the goal of building an affordable everyday wristwatch that blended tasteful design with extreme durability and functionality. Despite starting the business in an era dominated by fast-fashion, luxury status, and constant connectivity, Vaer felt confident that there was still a place for simple, well-built, analog watches.
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