Everyone talks about "authenticity" across social media, yet so few of us know how to follow through. Why? Because being yourself in front of the whole world on social media feels scary. This is why you see so many people brand themselves as someone we think will be more appealing than their real selves. Today on the podcast, Jessica Zweig, Founder of The SimplyBe. Agency, a personal branding company, joins Tyler to discuss a no B.S. approach to increasing your self-worth and net worth by simply...
Apr 21, 2021•43 min
The pandemic impacted many people and businesses in March of 2020. Carlos Gil was one of them. As a professional speaker, Carlos faced the reality that his income was about to come to a screeching halt. He knew he had to reinvent himself and find a way to provide for his family. His solution, jumping into e-commerce. Today on the podcast, Carlos joins Tyler to share that story. Carlos talks about the business's early days and how he and his brother-in-law struggled at first. But, with some savvy...
Mar 30, 2021•59 min•Ep. 262
Did you know last December, in one of the stimulus bills that Congress passed, tucked away among the tax breaks, were a few provisions intended to counter online piracy, including the CASE Act ? Of course, you didn't. Any average person didn't. The CASE Act , standing for Copyright Alternative in Small-Claims Enforcement , creates a small claims court within the U.S. Copyright Office, meaning violators could be liable for as much as $30,000 per violation. 😨 This week on the podcast, Tyler inter...
Mar 23, 2021•53 min•Ep. 261
In this episode, Tyler shares with you how to ask for Yelp Reviews to not get filtered by Yelp's algorithm. He also talks about breaking news with Clubhouse's Accelerator Program and Google's test of cost estimates in local search results. Plus, he answers some questions. Do you want to apply for Clubhouse's Accelerator Program? Do so here: https://airtable.com/shrXUvZUuu6p8fIKZ Are you tapping into the power of user-generated content? Tack streamlines user-generated content management for marke...
Mar 16, 2021•30 min•Ep. 260
Are you a local business that struggles with creating content, going live on Facebook or Instagram, or finding time to try emerging new tools like Clubhouse? If so, you'll want to listen to this week's podcast, where Tyler dives into the social media collaborations. Tyler talks about the impact and influence social media collaborations can have, and he provides specific examples on how to organize collaborations with other local businesses or brands. [SPONSORS] The Smiirl Counter for Instagram &...
Mar 09, 2021•40 min•Ep. 259
Like everything in digital marketing, Google Ads are evolving, and they're evolving fast. So much so, Mike Rhodes had to re-write nearly 80% of his book, The Ultimate Guide to Google Ads, in the recent 6th edition. This week on the podcast, Mike, from WebSavvy , joined Tyler to discuss Google Ads' fundamentals and what businesses need to know to place ads on the platform in 2021. Have a question for the podcast? Follow Tyler on Instagram and shoot him a DM. Free Google Ads Mini-Course mentioned ...
Mar 02, 2021•45 min•Ep. 258
With over 1.75 million podcasts, you may be thinking it's impossible to gain an audience if you start a new podcast, right? Think again. This week on the podcast, Tyler is joined by Jeremy Enns from Counterweight Creative to talk about what it takes to start and grow a podcast in 2021. Have a question for the podcast? Follow Tyler on Instagram and shoot him a DM. Podcast Roadmap and Free Mini-Course mentioned in the show can be found at https://counterweightcreative.co/casualfridays The Casual F...
Feb 23, 2021•53 min•Ep. 257
In this episode, Bruce Irving from Smart Pizza Marketing joins Tyler to talk about the impact of apps like Clubhouse, TikTok, and Instagram Reels for local businesses. Tyler and Bruce share their thoughts on Clubhouse, talk about content strategy with TikTok, and social media in general, and much more. Plus, Bruce sticks around to answer listener questions with Tyler. Have a question for the podcast? Ask it here https://casualfridays.com/question or follow Tyler on Instagram and send him a DM. T...
Feb 16, 2021•51 min•Ep. 256
Tyler breaks down the Facebook Algorithm and gives you the single most important takeaway marketers need to know when it comes to Facebook Marketing. He also reviews some new tests Instagram is going through and how they could impact the platform, takes some of your questions, plus much more. Have a question for the podcast? Ask it here https://casualfridays.com/question or follow Tyler on Instagram and send him a DM. Schedule your content, get reports, and engage followers with one simple tool....
Feb 09, 2021•39 min•Ep. 255
In this episode, Jenn Herman joins the Casual Fridays Podcast to talk about all things Instagram for Business. Tyler and Jenn dive into recent updates to the Instagram platform, talk about how businesses can leverage Instagram Reels, Newsfeed versus Stories publishing, and much more. Plus, Jenn sticks around to answer listener questions with Tyler. They even discuss the emerging platform, Clubhouse. Have a question for the podcast? Ask it here https://casualfridays.com/question or follow Tyler o...
Feb 02, 2021•1 hr 3 min•Ep. 254
Are you one of the 63% of marketers who feel pressure to produce greater amounts of content at a higher frequency? Would you like to have tons of trustworthy content at your fingertips that is more authentic, drives engagement, and influences purchasing decisions? This week on the podcast, Tyler shares with you how to create a user-generated content (UGC) strategy that influences your customers to create user-generated content about your products and services. Download the UGC Strategy Workbook....
Jan 26, 2021•35 min•Ep. 253
In this episode, Tyler shares with you about the new update to Facebook Pages. Plus, he touches on the rise in Influencer marketing and what it may look like in the future, plus much more. Connect with Tyler on Instagram @tylerjanderson and if you're new to the show, subscribe now! Want to create a website or landing pages on a budget? Casual Fridays Podcast Listeners can save 20% on LeadPages! Start a 14-day free trial here: https://leadpages.com/casualfridays Are you tapping into the power of ...
Jan 19, 2021•33 min•Ep. 252
In this episode, Tyler's joined by Amanda Robinson (aka @TheDigitalGal ), and they discuss the future of Facebook Ads as a result of Apple's iOS 14 update. Have a question for a future podcast episode? Drop Tyler a DM on Instagram @tylerjanderson . Want to create a website or landing pages on a budget? Casual Fridays Podcast Listeners can save 20%! Start a 14-day free trial here: https://leadpages.com/casualfridays Need help with managing your social media? Use the tool Casual Fridays uses: Agor...
Jan 12, 2021•28 min
In this episode, Tyler's joined by Brian Fanzo (aka @iSocialFanz) and discuss the emergence of the new social app, Clubhouse. Brian and Tyler go over everything you need to know about this addictive, audio-only social app. On Clubhouse? Be sure to follow @tylerjanderson and @iSocialFanz. Have a question for a future podcast episode? Drop Tyler a DM on Instagram @tylerjanderson . Want to create a website or landing pages on a budget? Casual Fridays Podcast Listeners can save 20%! Start a 14-day f...
Jan 05, 2021•34 min•Ep. 250
Did you know improv can help you with creativity, brainstorming, building teamwork, and more? In this episode, Tyler is joined by Chris Trew from Hell Yes Creative to discuss how improv can help any person and organization. Chris has over 14 years of experience performing comedy and improve and has collaborated with top brands such as the New Orleans Pelicans. The Casual Fridays Podcast is sponsored by LeadPages. Save 20% on your first purchase with LeadPages. Sign-up for a 14 day free trial at ...
Dec 28, 2020•42 min•Ep. 249
In this episode, Tyler's joined by LeadPages brand evangelist Bob Sparkins. Bob shares with you how to build a website on a budget, necessary elements of a website and landing pages, plus some common mistakes to avoid. Have a question for a future episode? Be sure to connect with Tyler on Instagram @tylerjanderson and if you're new to the show, subscribe now! Casual Fridays Podcast Listeners can save 20% on LeadPages - Start a FREE TRIAL today! https://leadpages.com/casualfridays...
Dec 08, 2020•48 min•Ep. 248
In this episode, Tyler shares with you why brands should not ignore Instagram Reels and provides seven types of Reels brands can create. Plus, he gives you all the details of FAQ's that are coming to Instagram, the return of Twitter verifications, and Snapchat's announcement of Spotlight. Connect with Tyler on Instagram @tylerjanderson and if you're new to the show, subscribe now!
Nov 29, 2020•19 min•Ep. 247
In this episode, Tyler shares with you five ways to build brand authority for your business. Plus, he gives you all the details of Twitter's Fleets, tells you the impact of the California Privacy Rights Act (CPRA) and what it means for marketers, and much more. He also answers listener questions on how to connect with Facebook support, tips on creating a privacy policy and terms of service for a website, and tools to go live on Facebook. Connect with Tyler on Instagram @tylerjanderson and if you...
Nov 21, 2020•38 min•Ep. 246
In this episode, Tyler shares with you how to retarget people who engage with your Instagram account, updates you on Instagram's redesign, gives you his thoughts on Parler, and much more. He also answers listener questions on his favorite books, video equipment he recommends, and tools to get that perfect Instagram grid. Connect with Tyler on Instagram @tylerjanderson and if you're new to the show, subscribe now!
Nov 14, 2020•36 min•Ep. 245
In this episode, Tyler shares with you everything you need to know about getting started with TikTok for Business, some new products By TripAdvisor for restaurants and hotels, and more. He also answers listener questions on LinkedIn and handling challenging clients. Connect with Tyler on Instagram @tylerjanderson and if you're new to the show, subscribe now!
Nov 07, 2020•41 min•Ep. 244
In this episode, Tyler shares with you some updates to Facebook's Ads Manager that is welcoming news for e-commerce marketers and brands, some new products that Facebook is working on that could be bad news for NextDoor and Wix, and more. He also answers listener questions on photo and video editing tools, pricing for ad management, and a tool for scheduling meetings. Connect with Tyler on Instagram @tylerjanderson and if you're new to the show, subscribe now!...
Oct 29, 2020•27 min•Ep. 243
In this episode, Tyler shares with you what Facebook's Messenger API means for brands and businesses, how an update to Facebook Ads is long overdue, breaks down a recent Pew Research Center study on Twitter, and more. He also answers listener questions on Yelp's algorithm, live events, and content calendars. Connect with Tyler on Instagram @tylerjanderson and if you're new to the show, subscribe now!
Oct 22, 2020•32 min•Ep. 142
This year has wreaked havoc on so many businesses, Casual Fridays included. If you've been a longtime listener of the podcast, you know that a large chunk of our business came from the hospitality and tourism industry. In today's episode, Tyler reflects on the past year and what he did at Casual Fridays to survive this nightmare. Plus, some thoughts on TikTok's growth, Facebook updates, and more.
Oct 16, 2020•40 min•Ep. 241
Are you interested in starting a new business? Or working for yourself? If so, you'll want to check out this podcast interview we had with Aiden Durham from 180 Law Co. LLC , also known as prominent YouTuber All Up In Yo Business. I met Aiden on a whim when I was doing some research on some investments I was doing, and I came across her YouTube channel and I was impressed. I knew I had to introduce her to my audience. Especially with this pandemic of COVID-19 that we're all dealing with. Listen,...
Oct 08, 2020•43 min•Ep. 240
While 2020 is widely known as the year of COVID-19 and much other craziness, TikTok has exploded on the scene. Before COVID-19 taking over the year, I had the pleasure of sitting down with Jenn Beeing from the San Diego Zoological Society. She shared all the things the San Diego Zoo and the San Diego Safari Park were doing with this emerging platform. While this interview was recorded way back in March, again apologies for the delay, there still is tons of great information if for you to take in...
Oct 02, 2020•35 min•Ep. 239
I know this podcast feed has been silent since the middle of March, right when COVID-19 hit, but we are alive and well. And we're back at it. This is a special announcement from Tyler Anderson to address the lapse of podcast episodes, COVID-19, and more.
Sep 24, 2020•5 min•Ep. 239
For complete information on the Coronavirus Disease 2019 (COVID-19) please refer to https://coronavirus.gov . Mitch Jackson, an award-winning California trial attorney, joins Tyler Anderson for this special podcast episode. In this episode, Mitch shares 34-years of legal and business experience to help local businesses make good, smart decisions when faced with unexpected events like the Coronavirus disease. Items discussed during this podcast reflect the personal views and opinions of Mitch Jac...
Mar 12, 2020•34 min
Would you like to know how to place Instagram Stories Ads for your business? If you're running Facebook Ads and you select automatic placements within Facebook's ads manager, you may already be running Stories ads without even knowing it. But, are automatic placements the best type of Stories ads you should be running for your business? This week on the Casual Fridays Podcast we dive into Instagram Stories Ads, the various ways in which you can place them, and best practices to get the most out ...
Mar 11, 2020•29 min•Ep. 238
Would you say when it comes to your website, landing pages, and social media graphics, you've optimized their design for conversions? Odds are you haven't. And if you think you have, you probably haven't. All too often, brands and businesses over-think and over-complicate their designs to what they want and feel is "on-brand" and sacrifice a positive visual experience for their target audiences. As a result, this leads to high bounce rates on websites, under-performing ad campaigns, and ultimate...
Feb 10, 2020•44 min•Ep. 237
Wouldn't it be great if you only had to do a limited amount of marketing because your customers did all of it for you? Of course, it would. While it didn't happen overnight, through a fans-first mentality, the Savannah Bananas are doing just that. This college summer baseball team (almost ten leagues removed from MLB) has crushed it by not putting their baseball team first, but their fan experience instead. As a result, they have year-over-year sellouts, a loyal fan base, and have become one of ...
Jan 31, 2020•29 min•Ep. 236
